
The Irresistible Factor Podcast focuses on brands in the health and wellness space that want to become irresistible to consumers, investors and retailers. Kristi Bridges is the President and CEO of The Sawtooth Group where she has worked for over 20 years to create innovative, relevant strategies to bring brands and their consumers closer together. She is one of the creators of I-Factor®, the firs... more
| Publishes | Twice monthly | Episodes | 186 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessEntrepreneurship | |||

There are some categories where it feels like the world does not need one more brand.
Fitness is one of them, especially Pilates.
So when I sat down with Michael Ramsey, Co-founder and Co-CEO of Strong Pilates, I wanted to understand how they’re br... more
Most wearables track one thing at a time: steps, sleep, heart rate. Nanowear is building something entirely new: a single piece of fabric that acts like a full physical exam whenever you wear it.
CEO and co-founder Venk Varadan started the company n... more
When Arisa Katayama had her daughter in LA during COVID, she did what most first-time moms do: focused on the birth and the baby, not herself. Then the fourth trimester hit. Sleep-deprived, still breastfeeding late into the night, she kept opening a ... more
Reinventing Practitioner Commerce with Jon Armstrong
When tech entrepreneur Jon Armstrong set out to simplify his own supplement routine, he uncovered a much bigger problem: practitioners were losing patients, and profits, to Amazon. His answer was ... more
It refreshing to hear stories from Kristi’s guests and the insight they provide to listeners. I always enjoy listening to her podcast, highly recommend for those wanting to see beyond just the brand itself and get to know the people behind it and how their businesses came to be!
Kristi is such a good interviewer. Her guests are super interesting. I love her show!!
I love this podcast! Kristi has lots of great conversations with a variety of knowledgable guests. A must listen if you are interested in startups, innovative marketing, and the health and wellness world.
Amazing podcast! Great insights!
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #67 | |
Apple Podcasts | #97 |
Listeners, social reach, demographics and more for this podcast.
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The Irresistible Factor launched 5 years ago and published 186 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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