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The Indian Music Charts Podcast

Amit Gurbaxani and Akhila Shankar
Indian Music Industry
Spotify
Bollywood
India
Bollywood Music
K-Pop
Ipop
Punjabi Music
Indian Music
Youtube
Indie Music
Saiyaara
International Music
Taylor Swift
Independent Music
Fan Engagement
BTS
Hip-Hop
T-Series
Pakistan

The Indian Music Charts Podcast is hosted by music journalist/charts geek Amit Gurbaxani and content marketeer/data nerd Akhila Shankar. On the show, Amit and Akhila use India's music charts as a springboard for a larger discussion on the Indian music business, listener trends and where the industry is heading next. New episodes drop every Tuesday.

PublishesMonthlyEpisodes94Founded3 years ago
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Artwork for The Indian Music Charts Podcast

Latest Episodes

Last month witnessed the long-awaited return of BTS with the release of their new album ‘Arirang’. While the comeback effort broke streaming records globally, lead single “Swim”, somewhat surprisingly, did not follow earlier hits such as“Dynamite”, “... more

Pre-pandemic, India’s handful of multi-genre music festivals focused on independent musicians in the traditional sense of the term. In the recent past, as the lines between indie and mainstream have blurred, there’s a lot more pop on festival bills, ... more

While we constantly hear about the potential of Indian music to cross over into the rest of the world, what’s relatively less spoken about is how the rest of the world is increasingly trying to cross over into India. From foreign delegations scoping ... more

As is now tradition, our first episode of the New Year is about the trends we’re expecting to see over the next 12 months. We’re predicting that the supposedly distinct segments of Bollywood and independent music will integrate more than ever before,... more

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Similar Podcasts

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C Music
C Music暴走的陳老C

Recent Guests

Shreya Khaladkar
Co-host of K-Pop in India podcast
K-Pop in India
Episode: Has BTS’ ‘Arirang’ underperformed in India compared to overseas? ft. K-Pop in India Podcast
Soham Sengupta
Co-host of K-Pop in India podcast
K-Pop in India
Episode: Has BTS’ ‘Arirang’ underperformed in India compared to overseas? ft. K-Pop in India Podcast
Nikhil Dwivedi
Founder of EYP Creations, an artist management and content marketing company
EYP Creations
Episode: How Does A New Artist Land A No.1 These Days? ft.Nikhil Dwivedi
Shilpa Sharda
Director, Artists Services and Development at Believe India and South Asia
Believe India and South Asia
Episode: How An OTT Show Generated A No.1 Hit ft. Shilpa Sharda
Riddhi Chakraborty
Leading K-pop journalist and founder of media agency, Bridge Asia
Bridge Asia
Episode: How Did K-Pop Become India’s Fastest-Growing International Genre? Ft. Riddhi Chakraborty
Neha Malhotra
AGM of Marketing and Audio Monetization at Saregama, involved in music marketing across languages and relationships with streaming platforms.
Saregama
Episode: How Did Stree 2 Achieve A 100% Strike Rate? ft. Neha Malhotra
Rohan Venkatesh
Manager of Hanumankind, runs a talent management agency called Imaginary Frnds
Imaginary Frnds
Episode: How Did "Big Dawgs" Become India's Big Crossover Hit? ft. Rohan Venkatesh
Anand Srinivasan
Vice President and Business Head of International Reprova at Universal Music India
Universal Music India
Episode: What does it take for an international track to crack the Indian charts? ft. Anand Srinivasan
Rohit Sokdi
Founder of Artiste First, a music label.
Artiste First
Episode: How do I-Pop labels devise their music streaming strategies?

Hosts

Amit Gurbaxani
Music journalist and charts geek, known for insightful commentary on the Indian music scene.
Akhila Shankar
Co-host and content marketeer with expertise in data and audience engagement strategies in the music industry.

Reviews

4.2 out of 5 stars from 84 ratings
  • Great podcast but Audio could improve!

    I discovered this podcast by chance when I was looking for podcasts by Indians and I’m glad I did! The episodes bring in a healthy mix of data and opinion, and I love tuning in for the chart movers and the occasional guest speakers. The only point of concern is the audio quality - the volume continues to remain low (I have to listen to it at the highest volume level) and there are dips & disturbances in between making it difficult to listen to them clearly.

    Apple Podcasts
    4
    Cosmo620
    Indiaa year ago
  • India needed this podcast

    Akhila and Amit do a spectacular job breaking down the Indian music scene. The topics they broach are so unique and relevant to the the state of the music industry in India. I’ve been a follower from episode one and it’s fast becoming a show that I look forward to every week. Kudos on creating an excellent show peeps.

    Apple Podcasts
    5
    sinc1993
    New Zealand3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the mix of data and opinion presented in each episode, making the content informative and engaging.
The hosts are commended for their thorough breakdown of the Indian music scene, highlighting unique and relevant topics.
Audio quality has been a concern for some listeners, suggesting room for improvement in production.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Has BTS’ ‘Arirang’ underperformed in India compared to overseas? ft. K-Pop in India Podcast
Q: What makes India exciting for K-Pop beyond chart performance?
India remains a top streaming market with a highly engaged fanbase, and while label push and multi-platform strategies are lacking, the engaged community supports long-term growth and events, suggesting potential for broader promotion beyond streaming numbers.
What should artists do when they misstep?
Q: What should artists do when they create controversial content?
Artists should acknowledge their mistakes, issue an apology, and think about the legacy they are creating.
How Does A New Artist Land A No.1 These Days? ft.Nikhil Dwivedi
Q: Can you tell us about the marketing strategies used to promote the song?
The team identified the audience and tailored the marketing strategies to social media platforms like YouTube and Instagram, focusing on organic content to drive streams.
How Does A New Artist Land A No.1 These Days? ft.Nikhil Dwivedi
Q: What do you think contributed to the popularity of 'Finding Her'?
The unique structure of the song, its catchy melody, and the relatability of the lyrics contributed significantly to its popularity.
Are label deals really that bad?
Q: What can labels do to improve their reputation and be truly artist first?
Labels need to hire people who understand music and empathy for artists, ensuring that key roles are filled by experienced personnel from the music industry.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About The Indian Music Charts Podcast

What is The Indian Music Charts Podcast about and what kind of topics does it cover?

The content offers an engaging exploration of the Indian music industry, utilizing chart data as a foundation for deeper discussions about trends, artist narratives, and market dynamics. The hosts frequently analyze the success of both local and international artists, emphasizing how social media and marketing strategies influence their visibility in a rapidly evolving landscape. Unique elements include coverage of industry challenges like artist accountability in social controversies, and the growing significance of independent music amid dominant mainstream trends. This podcast appeals to listeners keen on understanding the intricacies of music consumption and the power dynamics within the industry.

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How many listeners does The Indian Music Charts Podcast get?

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How many subscribers and views does The Indian Music Charts Podcast have?

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Which podcasts are similar to The Indian Music Charts Podcast?

These podcasts share a similar audience with The Indian Music Charts Podcast:

1. C Music

How many episodes of The Indian Music Charts Podcast are there?

The Indian Music Charts Podcast launched 3 years ago and published 94 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Indian Music Charts Podcast?

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What guests have appeared on The Indian Music Charts Podcast?

Recent guests on The Indian Music Charts Podcast include:

1. Shreya Khaladkar
2. Soham Sengupta
3. Nikhil Dwivedi
4. Shilpa Sharda
5. Riddhi Chakraborty
6. Neha Malhotra
7. Rohan Venkatesh
8. Anand Srinivasan

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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