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Artwork for The Funnel: A Digital Experience Podcast

The Funnel: A Digital Experience Podcast

Blue Acorn iCi
Adobe Experience Platform
Adobe Summit
Travel and Hospitality
Artificial Intelligence
Industrial Manufacturing
Media and Entertainment
Customer Data Platform
Data Privacy Consent
Streaming Services
Retail
Finance
First-Party ID / ECID
AI In Adobe Experience Platform
Adobe
Lead To Cash Process
Agentic AI
Content Production
Orchestration
Dynamic Pricing
Loyalty Programs

Join Blue Acorn iCi as they interview customer experience and commerce experts about the latest industry insights and trends. Guests come from a wide range of backgrounds and share insight into topics such as experience driven commerce, data & analytics, customer experience, personalization, and marketing.

PublishesInfrequentlyEpisodes61Founded8 years ago
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MarketingBusinessTechnology

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Artwork for The Funnel: A Digital Experience Podcast

Latest Episodes

In this episode of The Funnel, we explore the major highlights from Adobe Summit 2026. Blue Acorn iCi’s Adobe Commerce Champion, Jelica Ariganello, joins the show to share her perspective on the event.

Follow Blue Acorn iCi on LinkedIn: www... more

In this episode of The Funnel, we explore how industrial manufacturing is evolving amid digital disruption and what companies can do to stay competitive.

Adobe's Jonathan Burdette joins to share expert insights on how industrial manufacturers can n... more

In this episode of The Funnel, we’re finishing this 4-part series by bringing back all previous guests to discuss how organizations can best utilize Adobe Experience Platform. Hear from Blue Acorn iCi experts, Chase Bruch, Katie Klein, and Liza Franc... more

In this episode of The Funnel, we explore how Adobe Experience Platform can enhance customer experiences within retail and finance. From how consumer packaged goods brands are staying relevant with shoppers to the parameters financial organizations h... more

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Recent Guests

Jelica Ariganello
Adobe Commerce Champion, technical architect
Adobe
Episode: A Recap of Adobe Summit 2026 with Jelica Ariganello
Jonathan Burdette
Adobe executive leading global industry strategy for industrial manufacturing
Adobe
Episode: A Spotlight on Industrial Manufacturing
Liza Francis
Director of Analytics at Blue Acorn iCi
Blue Acorn iCi
Episode: Adobe Experience Platform Across Industries: Part 4 - Looking Ahead
Chase Bruch
VP of Customer Intelligence at Blue Acorn iCi
Blue Acorn iCi
Episode: Adobe Experience Platform Across Industries: Part 4 - Looking Ahead
Katie Klein
Principal Consultant focused on data and insights at Blue Acorn iCi
Blue Acorn iCi
Episode: Adobe Experience Platform Across Industries: Part 4 - Looking Ahead

Host

Sarah G
Host of The Funnel Podcast

Reviews

5.0 out of 5 stars from 34 ratings
  • Takeaway after takeaway

    What an informative podcast. I learn something each episode. Keep up the great work!

    Apple Podcasts
    5
    615fan
    United States3 years ago
  • Best Digital Experience Podcast Out there!

    You don’t want to miss this one! If you are looking to keep up with the latest and hear from the best - the FUNNEL is where it is at. Blue Acorn iCi is able to tell the story in an engaging way with so many tangible takeaways!

    Apple Podcasts
    5
    erooney220
    United States3 years ago
  • Very informative!

    Great podcast for e-commerce professionals! The topics are relevant and offer a lot of information and insights!

    Apple Podcasts
    5
    CyntCruz
    United States3 years ago
  • Be ahead of the game!

    There is no excuse not to listen to this podcast if you work in the e-commerce field. Shannon has authentic conversations with very knowledgeable guests giving no-nonsense advice about the nature of consumers and the market. The podcast’s brief and impactful episodes also simply leave you wanting more – highly recommend listening and subscribing!

    Apple Podcasts
    5
    hanabello
    United States6 years ago
  • The Funnel Shares Great Perspectives

    Loved the Chris Guerra episode and appreciate the content. Great to hear from an industry legend! However, I’ll let you all in on a little secret...He didn’t have all his hair before the 100 implementations either ;)

    Apple Podcasts
    5
    BluePenguin17
    United States7 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show is consistently valuable for ecommerce pros and marketers seeking fresh perspectives.
Guests are described as knowledgeable and engaging, with no-nonsense insights.
Listeners praise the actionable takeaways and practical focus.

Top Marketing Podcasts

Talking Points

Recent interactions between the hosts and their guests.

Adobe Experience Platform Across Industries: Part 1 – Travel & Hospitality
Q: Can you share a concrete example where data-driven personalization increased revenue or bookings?
Yes. By integrating bookings, site/app search data, and voice-of-customer feedback into a CDP, the team was able to reveal closer-in booking behavior, adjust inventory to be available for those travelers, and run targeted promotions through AJO channels that boosted engagement and conversions.
Adobe Experience Platform Across Industries: Part 1 – Travel & Hospitality
Q: What are the main problems brands in travel and hospitality face when personalizing experiences?
The main challenges include handling decaying inventory, understanding when customers are in the decision phase versus when they are traveling, and coordinating data across bookings, websites, apps, and channels while respecting privacy and internal governance—so marketing can be timely and relevant on the travel day.
A Recap of Adobe Summit 2026 with Jelica Ariganello
Q: Could you share your top three takeaways from Adobe Summit?
The three takeaways were: (1) Adobe is moving AI from a feature to an operating layer with agentic AI; (2) content supply chain is a technical problem needing orchestrated workflows and governance; (3) discoverability is changing to leverage agents and brand-focused AI search, plus faster content activation.
Adobe Experience Platform Across Industries: Part 2 – Media & Entertainment
Q: What advice do you have for brands looking to improve their digital experiences with Adobe Experience Platform?
Start with a crawl-walk-run approach, invest in governance and data quality, empower self-service data access through COE, and focus on operational efficiency to scale insights and activation across teams.
Adobe Experience Platform Across Industries: Part 2 – Media & Entertainment
Q: Could you share examples of initiatives where data turned into improvements in a specific customer experience?
Yes—by using cross-source data through platforms like AEP and RTCDP to tailor content, optimize ad experiences mid-flight, and adjust features based on observed behaviors and cohort analytics.

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Frequently Asked Questions About The Funnel: A Digital Experience Podcast

What is The Funnel: A Digital Experience Podcast about and what kind of topics does it cover?

The show centers on experience-driven commerce, data and analytics, and personalization for ecommerce and CX professionals. Episodes feature practitioners and leaders from Blue Acorn iCi and Adobe, exploring practical strategies for governance, data maturity, real-time activation, and AI-powered experiences across industries like manufacturing, travel, hospitality, and media. Listeners get actionable frameworks, real-world deployment anecdotes, and guidance on implementing platforms like Adobe Experience Platform, with a steady emphasis on measurable ROI and scalable content activation. Noteworthy qualities include a hands-on, practitioner-focused orientation and a tight emphasis on data governance, identity, and cross-channel activation th... more

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The Funnel: A Digital Experience Podcast launched 8 years ago and published 61 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Funnel: A Digital Experience Podcast?

Recent guests on The Funnel: A Digital Experience Podcast include:

1. Jelica Ariganello
2. Jonathan Burdette
3. Liza Francis
4. Chase Bruch
5. Katie Klein

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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