The Fintech Marketing Lab
Araminta Robertson | Mint StudiosThe Fintech Marketing Lab is a podcast where Araminta Robertson, Managing Director at Mint Studios, explores, experiments, and breaks down how fintech marketing actually works in practice.
| Publishes | Twice monthly | Episodes | 9 | Founded | 5 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingManagementBusiness | |||
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Latest Episodes
In this episode, Araminta speaks with Brian McCarty, a fintech product and marketing leader now at Lead Bank. They discuss keeping companies aligned on what their product does and expanding product marketing’s role beyond launches. McCarty explains h... more
In this episode, Araminta interviews Zach Dioneda, VP of Brand Marketing at Public, discusses how the multi-asset investing platform deliberately rebranded to look more mature, shifting its competitive set from neo-brokers to legacy firms like Schwab... more
In this episode, Araminta interviews Rachel Verrill, about designing conference booths and successful events. Rachel shares common booth mistakes and some unusual tactics. She explains her process for vetting vendors, when to use booth design agencie... more
Araminta interviews Paul Staite and James Hayward at Primer, a unified infrastructure platform for global payments and commerce. They explain why traditional SaaS marketing playbooks often fail in payments due to long sales cycles, hard-to-demo “back... more
Tom Rudnai from Demand Genius and Araminta discuss why content is often not viewed as a revenue driver due to attribution challenges, despite its broad impact across the funnel, the rising pressure to make content measurable as AI makes creation easi... more
Cristina Ciaravalli talks about why sales and marketing often misalign in FinTech and how to build revenue teams that close. Cristina explains what makes FinTech sales uniquely complex—regulation, tri-party deal dynamics, and the need for reps who un... more
Kate Young talks about building an event strategy that ties back to company goals and revenue. She shares how her background in neuroscience, music, and museum events shapes her focus on perception, curation, and memorable experiences, and explains h... more
Michael Treacy shares how OpenPayd’s marketing function evolved as the company scaled from an unknown FinTech startup to a global payments platform with 1,200+ clients and long enterprise sales cycles. We discuss the shift from early-stage brand awar... more
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Apple Podcasts | #81 |  Philippines/Business/Marketing |
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Frequently Asked Questions About The Fintech Marketing Lab
What is The Fintech Marketing Lab about and what kind of topics does it cover?
The show centers on practical fintech marketing, exploring how to move upmarket, design effective events, and connect content, demand generation, and sales in complex financial tech ecosystems. Across episodes, the host and guests discuss real-world tactics for brand positioning, ABM, event-driven demand, and the use of AI to inform strategy without sacrificing trust. Notable patterns include a focus on accountable ROI, cross-functional collaboration, and hands-on, implementable frameworks for teams ranging from startups to scale-ups. A standout trait is the consistent emphasis on trust-building in regulated fintech contexts, with concrete examples from conferences, storefronts, and messaging experiments that listeners can adapt to their ow... more
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How many listeners does The Fintech Marketing Lab get?
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How many episodes of The Fintech Marketing Lab are there?
The Fintech Marketing Lab launched 5 months ago and published 9 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on The Fintech Marketing Lab?
Recent guests on The Fintech Marketing Lab include:
1. Zach Dioneda
2. Rachel Verrill
3. Paul Staite
4. James Hayward
5. Tom Rudnai
6. Cristina Ciaravalli
7. Kate Young
8. Michael Treacy
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.