The Fintech Marketing Lab
Araminta Robertson | Mint StudiosThe Fintech Marketing Lab is a podcast where Araminta Robertson, Managing Director at Mint Studios, explores, experiments, and breaks down how fintech marketing actually works in practice.
| Publishes | Twice monthly | Episodes | 4 | Founded | 2 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingManagementBusiness | |||
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Latest Episodes
Cristina Ciaravalli talks about why sales and marketing often misalign in FinTech and how to build revenue teams that close. Cristina explains what makes FinTech sales uniquely complex—regulation, tri-party deal dynamics, and the need for reps who un... more
Kate Young talks about building an event strategy that ties back to company goals and revenue. She shares how her background in neuroscience, music, and museum events shapes her focus on perception, curation, and memorable experiences, and explains h... more
Michael Treacy shares how OpenPayd’s marketing function evolved as the company scaled from an unknown FinTech startup to a global payments platform with 1,200+ clients and long enterprise sales cycles. We discuss the shift from early-stage brand awar... more
What CEOs Actually Want From Their Marketing Leaders | Patrick Huynh, CEO, Fiska
In this episode, Arminta sits down with Patrick Huynh, CEO of integrated payments company Fiska, to unpack how a CEO views marketing. They discuss how payments have evo... more
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| Listeners per Episode | Gender Skew | Location | |||
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| Household Income | Social Media Reach | ||||
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The Fintech Marketing Lab launched 2 months ago and published 4 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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