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Artwork for Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast

Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast

Heidi Thompson | Wedding Business Coach, Marketing Strategist, & Consultant
Wedding Industry
Marketing Strategies
Wedding Business
Wedding Professionals
Lead Generation
Time Management
Wedding Business Collective
Business Growth
Social Media Marketing
Client Engagement
SEO
Marketing Strategy
Wedding Marketing
The Knot
Weddingwire
Wedding Business CEO Summit
Wedding Planning
Referrals
AI Tools
Goal Setting

As a wedding professional, you're incredible at what you do but when it comes to marketing for wedding pros, you're stuck playing the social media game and hoping the right clients find you.

Whether you love or hate the constant hustle, I've got news for you...there's a better, more sustainable way to get more wedding clients and book more weddings without burning out.

This show delivers actiona... more

PublishesWeeklyEpisodes377Founded12 years ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

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Artwork for Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast

Latest Episodes

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.

You're booking weddings. You're making money. And you still wrap up almost every project thinking "I wish they were all like tha... more

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.

You're posting. You're trying to be consistent. You know your couples are on Instagram and you know you're supposed to show up t... more

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.

There is a narrative going around in this industry that luxury is the goal. That if you're exhausted, undercharging, or working ... more

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.

The marketing funnel was invented in 1904. Before cars. Before social media. Before couples woke up the morning after getting en... more

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Recent Guests

Becca Pountney
Marketing mind from the UK; creator of the Marketing Theme Park framework
Becca Pountney (self-employed/brand)
Episode: Turn Your Wedding Marketing Into A Theme Park With Becca Pountney
Mercy Ibarra
Bilingual Latina inter-spiritual minister
Los Angeles, CA
Episode: The Costly Ideal Client Mistake Most Wedding Pros Make
Carolyn Kulb
Florist and member of the Wedding Business Collective
Wedding Business Collective
Episode: The Booking Problem Every Wedding Pro Has (Whether They Know It Or Not)
Dana Bahr
Pinterest strategist focusing on wedding pros
Episode: How Wedding Vendors Get Found On Pinterest With Dana Bahr
Heidi Neilson
Los Angeles-based live wedding painter and muralist, member of The Wedding Business Collective
The Wedding Business Collective
Episode: How To Book More Weddings As A Live Wedding Painter
Erinn Bridgman
Money coach and former wedding photographer who built a $7 million real estate portfolio
Self-employed / Coaching for wedding pros
Episode: End Feast Or Famine In Your Wedding Business With Erinn Bridgman
Emily Rochotte
Social media strategist and marketing educator
Episode: Reddit: An Untapped Wedding Marketing Goldmine With Emily Rochotte
Nadine Bozeman
Bridal seamstress and host of Secrets of a Bridal Seamstress
Secrets of a Bridal Seamstress
Episode: How Wedding Businesses Can Stand Out (When Everyone Does The Same Thing) with Nadine Bozeman
Sara Dunn
Wedding SEO expert from Sara Does SEO
Sara Does SEO
Episode: Wedding SEO In 2026: What Wedding Pros Need To Know About Search and AI with Sara Dunn

Host

Heidi Thompson
Host of the podcast

Reviews

4.9 out of 5 stars from 75 ratings
  • A Great Go-To Business Buddy

    Do you have and ADD brain like mine where sitting down to focus is sometimes just like, impossible… and you want someone to talk at you about your work, but in a really helpful and supportive and informed way, and then you can actually sit down and do it as long as that’s in your ear? Heidi and the Evolve Your Wedding Business Podcast are one of my go-tos for those moments. I’ve learned so much from her, and when I just don’t want to do the things I need to do, her voice helps me get cracking.... more

    Apple Podcasts
    5
    PossumPi
    United States3 months ago
  • So Helpful!

    Heidi does such a great job breaking down hard subjects. Her episodes are incredibly insightful for wedding pros. I’d highly recommend this podcast for any wedding vendor wanting to take their business to the next level!

    Apple Podcasts
    5
    Klowther24
    United Statesa year ago
  • My favorite pod for building my wedding biz

    Heidi’s podcast has been so, so helpful to me in building my business. Her guests are top-notch quality speakers who all have unique perspectives and insights on their specialties and how they run a business. Heidi asks really good questions too, and I love her personality. I highly recommend giving this podcast a listen if you’re trying to build a successful wedding business!

    Apple Podcasts
    5
    Katiekat Sautter
    United States2 years ago
  • Helpful, Relevant and Insightful

    Heidi’s podcast is genuinely helpful and always relevant. You can tell she is passionate about helping wedding business owners, and she’s good at it too! She asks her guests the questions we all want answers to. I highly recommend this podcast.

    Apple Podcasts
    5
    Chapmark
    United States2 years ago
  • Targeted topics for wedding pros

    There’s something so refreshing about a podcast that’s just for one industry — guest experts are able to be so much more specific with their advice and examples. Highly recommend over any generic “marketing” or “business” podcast!

    Apple Podcasts
    5
    Krista Walsh
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Community and coaching focus provide tangible next steps.
Content mixes case studies with frameworks for real-world results.
Guests bring practical, actionable strategies tailored to wedding pros.
Host asks clear, pointed questions and keeps episodes compact.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#56
Italy/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Turn Your Wedding Marketing Into A Theme Park With Becca Pountney
Q: What does the Experience Era look like in practice for wedding businesses?
Businesses should craft memorable, experiential touchpoints—beyond the core product—such as thoughtful packaging, personalized service elements, and experiences that can be showcased and shared, not just sold.
Turn Your Wedding Marketing Into A Theme Park With Becca Pountney
Q: How should pricing be presented in this new framework?
Pricing should be transparent and customizable, with clear tiers and upsell options that are visible on the website, enabling buyers to choose different levels of service without feeling locked into one path.
Turn Your Wedding Marketing Into A Theme Park With Becca Pountney
Q: Tell me a little bit about the Marketing Theme Park as a concept and how it contrasts with the traditional funnel.
Becca explains that the traditional funnel is outdated and linear; instead, couples move through a chaotic, multi-path journey similar to moving through a theme park, where engagement happens in various places and at different times, requiring marketers to meet them where they are.
How To Book More Weddings As A Live Wedding Painter
Q: How have relationships and community influenced your growth?
Being part of The Wedding Business Collective and WIPA helped shift her mindset toward abundance, collaboration, and helping others first, which not only generated leads but also created a sustainable, supportive ecosystem that reduced scarcity-driven stress.
How To Book More Weddings As A Live Wedding Painter
Q: What did you land on for your marketing mix after experimenting?
She leaned into SEO, asking for Google reviews, and targeted networking with venues and planners. She limited her use of Knot/WeddingWire, focused on platforms that yielded higher-quality inquiries, and built a process for follow-up that scaled with her growing business.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This show concentrates on sustainable, practical marketing for wedding professionals, emphasizing targeted messaging, clear client journeys, and tactics that move beyond the traditional hustle. Episodes frequently feature experts and successful practitioners who share frameworks, case studies, and real-world tactics for attracting ideal couples, booking more weddings, and growing a profitable wedding business without burnout. A distinctive strength is the use of concrete systems (e.g., niche positioning, messaging frameworks, and multi-channel strategies) paired with actionable steps listeners can implement immediately. The guest roster tends to blend marketing strategists, niche specialists, and money mindset coaches, offering both tactica... more

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this podcast launched 12 years ago and published 377 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Becca Pountney
2. Mercy Ibarra
3. Carolyn Kulb
4. Dana Bahr
5. Heidi Neilson
6. Erinn Bridgman
7. Emily Rochotte
8. Nadine Bozeman

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