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Artwork for Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast

Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast

Heidi Thompson
Wedding Business
Marketing Strategies
Wedding Professionals
Wedding Industry
Time Management
Social Media Marketing
Wedding Business CEO Summit
Client Booking Strategies
Social Media Engagement
Tiktok
Passive Income
AI In Wedding Business
Business Growth
Stress Management
90-Day Planning Method
Book More Wedding Summit
Lead Generation
Business Growth Strategies
Client Relationships
Book More Weddings Summit

Want to grow your wedding business to 6 figures and beyond without burning out? The Evolve Your Wedding Business Podcast is here to help.

Hosted by best-selling author and wedding business strategist Heidi Thompson, this podcast is packed with actionable tips and strategies tailored to wedding professionals like you.

Whether you’re a planner, photographer, officiant, or florist, you’ll discover ho... more

PublishesWeeklyEpisodes341Founded12 years ago
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BusinessEntrepreneurshipMarketing

Listen to this Podcast

Artwork for Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast

Latest Episodes

👉 Watch my free training to go from hustling for leads to getting steady bookings.

Why does your wedding business keep attracting price-shopping couples?

If you feel like everyone who inquires only cares about price, you’re not alone. Many wedding... more

👉 Watch my free training to go from hustling for leads to getting steady bookings.

Are you getting ghosted after wedding inquiries and wondering what went wrong? It is one of the most frustrating experiences for wedding professionals. You spend tim... more

👉 Watch my free training to go from hustling for leads to getting steady bookings.

Are you thinking about advertising on The Knot and WeddingWire but starting to wonder if it is really worth it? You are not alone. So many wedding pros jump into the... more

👉 Watch my free training to go from hustling for leads to getting steady bookings.

Are you struggling to get your real wedding submissions published?

 You’re not alone. So many wedding pros spend hours creating galleries and writing copy only to h... more

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Recent Guests

Jainé Kershner
A wedding photographer based out of New York City.
Tea with Jainé
Episode: Real Wedding Submissions That Editors Love: Tips to Get Featured with Jainé Kershner
Lianne M. Feliciano
Owner of a wedding stationery and signage business
lilyweds.com
Episode: Crafting Client Experiences That Turn Into Wedding Referrals With Lianne M. Feliciano
Nikisha King
Founder of NK Business Essentials with over 16 years of experience in the wedding industry
NK Business Essentials
Episode: Breaking Into the Luxury Wedding Market: How Nikisha King Raised Her Prices and Attracted Premium Clients
Nina Addeo
Owner of I Do Wedding Marketing, specializing in social media for the wedding industry
I Do Wedding Marketing
Episode: How To Book More Weddings With A Seasonal Social Media Strategy With Nina Addeo
Kaitlyn Blair
Owner of Virtually Vital, Systems and CRM expert for wedding professionals.
Virtually Vital
Episode: What Happens After the Wedding Inquiry? How to Book More Clients with Better Follow Up with Kaitlyn Blair
Meghan Ely
Wedding PR expert and founder of OFD Consulting
OFD Consulting
Episode: Wedding PR Made Simple: How to Get Quoted, Published, and Book More Clients with Meghan Ely
Aislinn McKenna
Mindset and strategy coach for wedding photographers
Aislinn Eileen Coaching
Episode: From Limiting Beliefs to Luxury Wedding Bookings with Aislinn McKenna
Adrienna McDermott
Wedding marketing expert and researcher
Episode: The New Rules of Booking Weddings: What Couples Want From Vendors Now With Adrienna McDermott
Dana Johnson
Founder and Lead Strategist behind Styled Pin Collection, which assists wedding pros with Pinterest marketing and brand visibility.
Styled Pin Collection
Episode: Wedding Pros: How to Generate Evergreen Leads & Book More Weddings With Dana Johnson

Host

Heidi Thompson
Heidi Thompson is a wedding business strategist and best-selling author, focusing on helping wedding professionals grow their businesses effectively while avoiding burnout. With extensive experience and a passion for the industry, she brings actionable guidance to her audience.

Reviews

4.9 out of 5 stars from 71 ratings
  • So Helpful!

    Heidi does such a great job breaking down hard subjects. Her episodes are incredibly insightful for wedding pros. I’d highly recommend this podcast for any wedding vendor wanting to take their business to the next level!

    Apple Podcasts
    5
    Klowther24
    United States4 months ago
  • My favorite pod for building my wedding biz

    Heidi’s podcast has been so, so helpful to me in building my business. Her guests are top-notch quality speakers who all have unique perspectives and insights on their specialties and how they run a business. Heidi asks really good questions too, and I love her personality. I highly recommend giving this podcast a listen if you’re trying to build a successful wedding business!

    Apple Podcasts
    5
    Katiekat Sautter
    United Statesa year ago
  • Helpful, Relevant and Insightful

    Heidi’s podcast is genuinely helpful and always relevant. You can tell she is passionate about helping wedding business owners, and she’s good at it too! She asks her guests the questions we all want answers to. I highly recommend this podcast.

    Apple Podcasts
    5
    Chapmark
    United Statesa year ago
  • Targeted topics for wedding pros

    There’s something so refreshing about a podcast that’s just for one industry — guest experts are able to be so much more specific with their advice and examples. Highly recommend over any generic “marketing” or “business” podcast!

    Apple Podcasts
    5
    Krista Walsh
    United States2 years ago
  • Best podcast for wedding pro

    I can't say how amazing this podcast is. Heidi is a powerhouse and give marketing tips that no one is talking about.

    I takeaway something new each and every episode.

    Apple Podcasts
    5
    Cwoo001
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host's ability to relate personal experiences and guest stories garners praise for being both engaging and informative.
Listeners appreciate the actionable insights and strategies that are specific to the wedding industry.
Overall, feedback emphasizes the show's relevance and helpfulness for wedding professionals seeking personalized marketing strategies.
Many find the content particularly valuable for avoiding burnout while aiming for growth in their businesses.
Listeners recommend the podcast for its practical advice compared to more generic business shows.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Real Wedding Submissions That Editors Love: Tips to Get Featured with Jainé Kershner
Q: Can you start by telling us a little bit about what does this look like?
Jainé shares how she started her journey in wedding photography and the importance of being featured in the right publications.
Breaking Into the Luxury Wedding Market: How Nikisha King Raised Her Prices and Attracted Premium Clients
Q: Where do you think that really came from?
The confidence came from investing in myself and working with my coach, who helped me clarify my goals and overcome my limiting beliefs.
How To Book More Weddings With A Seasonal Social Media Strategy With Nina Addeo
Q: What sorts of things are you doing to interact with couples during this period?
Engage with those who congratulate newly engaged couples and check in on trending locations.
How To Book More Weddings With A Seasonal Social Media Strategy With Nina Addeo
Q: When it comes to doing social media for your clients, or if you're teaching people what they should be posting, what is your approach?
Focus on content that addresses the most important messages for newly engaged couples.
What Happens After the Wedding Inquiry? How to Book More Clients with Better Follow Up with Kaitlyn Blair
Q: What is a CRM and what is the benefit of having your systems and processes set up in one?
A CRM is a Client Relationship Management Tool that helps keep all client information organized and allows for automation and better communication.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Focusing on practical strategies for the wedding industry, the show delivers actionable insights to help professionals grow their businesses without sacrificing work-life balance. Listeners can expect a range of topics from marketing techniques to client management, specifically tailored for wedding planners, photographers, officiants, and florists. The content emphasizes attracting ideal clients, booking more weddings, and achieving six-figure earnings, with clear guidance on implementing successful advertising and customer engagement strategies. With expert guests and relatable success stories, it stands out for its personalized approach to navigating the nuanced challenges in the wedding market.

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How many episodes of this podcast are there?

this podcast launched 12 years ago and published 341 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Jainé Kershner
2. Lianne M. Feliciano
3. Nikisha King
4. Nina Addeo
5. Kaitlyn Blair
6. Meghan Ely
7. Aislinn McKenna
8. Adrienna McDermott

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