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Artwork for Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast

Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast

Heidi Thompson | Wedding Business Coach, Marketing Strategist, & Consultant
Wedding Industry
Marketing Strategies
Wedding Business
Wedding Professionals
Lead Generation
Time Management
Wedding Business Collective
Business Growth
Social Media Marketing
Client Engagement
Marketing Strategy
SEO
Wedding Marketing
The Knot
Weddingwire
Wedding Business CEO Summit
Referrals
AI Tools
Goal Setting
Book More Weddings Summit

As a wedding professional, you're incredible at what you do but when it comes to marketing for wedding pros, you're stuck playing the social media game and hoping the right clients find you.

Whether you love or hate the constant hustle, I've got news for you...there's a better, more sustainable way to get more wedding clients and book more weddings without burning out.

This show delivers actiona... more

PublishesWeeklyEpisodes367Founded12 years ago
Number of ListenersCategories
MarketingEntrepreneurshipBusiness

Listen to this Podcast

Artwork for Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast

Latest Episodes

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.

Most wedding pros either ignore Pinterest completely or treat it like Instagram and wonder why nothing happens. Pretty pictures.... more

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.

When live wedding painter Heidi Neilson joined The Wedding Business Collective, she had never received a single inquiry from a s... more

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.

Most wedding business coaches will tell you who a program is for. They won't tell you what it isn't for.

I'd rather do both bec... more

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.

The wedding pros who are booking consistently aren't working harder than you. They're working less. I know that's not what you'v... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Heidi Neilson
Los Angeles-based live wedding painter and muralist, member of The Wedding Business Collective
The Wedding Business Collective
Episode: How To Book More Weddings As A Live Wedding Painter
Erinn Bridgman
Money coach and former wedding photographer who built a $7 million real estate portfolio
Self-employed / Coaching for wedding pros
Episode: End Feast Or Famine In Your Wedding Business With Erinn Bridgman
Emily Rochotte
Social media strategist and marketing educator
Episode: Reddit: An Untapped Wedding Marketing Goldmine With Emily Rochotte
Nadine Bozeman
Bridal seamstress and host of Secrets of a Bridal Seamstress
Secrets of a Bridal Seamstress
Episode: How Wedding Businesses Can Stand Out (When Everyone Does The Same Thing) with Nadine Bozeman
Sara Dunn
Wedding SEO expert from Sara Does SEO
Sara Does SEO
Episode: Wedding SEO In 2026: What Wedding Pros Need To Know About Search and AI with Sara Dunn
Tirzah Caffee
30-year veteran of the wedding industry and host of the Venue Success Podcast.
Episode: Wedding Industry Burnout: How To Spot The Signs And Prevent It Before It’s Too Late With Tirzah Caffee
Oralia Aguirre
Wedding decorator since 2005, experienced networker
Episode: Wedding Industry Networking: How to Build Real Connections Without Burning Out with Oralia Aguirre
Jainé Kershner
A wedding photographer based out of New York City.
Tea with Jainé
Episode: Real Wedding Submissions That Editors Love: Tips to Get Featured with Jainé Kershner
Lianne M. Feliciano
Owner of a wedding stationery and signage business
lilyweds.com
Episode: Crafting Client Experiences That Turn Into Wedding Referrals With Lianne M. Feliciano

Host

Heidi Thompson
Host of the show and driving force behind strategic wedding business marketing content; frequent guest interviews and solo strategy episodes.

Reviews

4.9 out of 5 stars from 73 ratings
  • So Helpful!

    Heidi does such a great job breaking down hard subjects. Her episodes are incredibly insightful for wedding pros. I’d highly recommend this podcast for any wedding vendor wanting to take their business to the next level!

    Apple Podcasts
    5
    Klowther24
    United Statesa year ago
  • My favorite pod for building my wedding biz

    Heidi’s podcast has been so, so helpful to me in building my business. Her guests are top-notch quality speakers who all have unique perspectives and insights on their specialties and how they run a business. Heidi asks really good questions too, and I love her personality. I highly recommend giving this podcast a listen if you’re trying to build a successful wedding business!

    Apple Podcasts
    5
    Katiekat Sautter
    United Statesa year ago
  • Helpful, Relevant and Insightful

    Heidi’s podcast is genuinely helpful and always relevant. You can tell she is passionate about helping wedding business owners, and she’s good at it too! She asks her guests the questions we all want answers to. I highly recommend this podcast.

    Apple Podcasts
    5
    Chapmark
    United States2 years ago
  • Targeted topics for wedding pros

    There’s something so refreshing about a podcast that’s just for one industry — guest experts are able to be so much more specific with their advice and examples. Highly recommend over any generic “marketing” or “business” podcast!

    Apple Podcasts
    5
    Krista Walsh
    United States3 years ago
  • Best podcast for wedding pro

    I can't say how amazing this podcast is. Heidi is a powerhouse and give marketing tips that no one is talking about.

    I takeaway something new each and every episode.

    Apple Podcasts
    5
    Cwoo001
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise practical, no-fluff guidance that helps wedding pros grow without fluff.
Audience highlights the show's focus on sustainable, strategy-first marketing over hype.
Fans note Heidi's actionable questions and real-world stories from guests.

Talking Points

Recent interactions between the hosts and their guests.

How To Book More Weddings As A Live Wedding Painter
Q: How have relationships and community influenced your growth?
Being part of The Wedding Business Collective and WIPA helped shift her mindset toward abundance, collaboration, and helping others first, which not only generated leads but also created a sustainable, supportive ecosystem that reduced scarcity-driven stress.
How To Book More Weddings As A Live Wedding Painter
Q: What did you land on for your marketing mix after experimenting?
She leaned into SEO, asking for Google reviews, and targeted networking with venues and planners. She limited her use of Knot/WeddingWire, focused on platforms that yielded higher-quality inquiries, and built a process for follow-up that scaled with her growing business.
How To Book More Weddings As A Live Wedding Painter
Q: Tell me, like what happened next for you?
After winning a six-month scholarship to the Wedding Business Collective, Heidi began applying structured messaging, using the roadmap to build a marketing plan, and gradually integrating those words into her website while doing free events to generate media and refine her positioning. This led to a first inquiry from a complete stranger and a surge of inquiries from platforms, followed by better-fit leads and finally a breakthrough client who paid for a top package.
How Wedding Businesses Can Stand Out (When Everyone Does The Same Thing) with Nadine Bozeman
Q: Why is over-communication important in client relationships?
It helps assuage fears and clarifies expectations, keeping clients informed and engaged throughout the process.
How Wedding Businesses Can Stand Out (When Everyone Does The Same Thing) with Nadine Bozeman
Q: How can one communicate their unique offers effectively?
Identify what sets you apart and showcase that through your website and social media to convey the experience clients can expect.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

The show centers on practical, sustainable marketing for wedding professionals, emphasizing a cohesive strategy over constant hustle. Episodes explore how to attract ideal clients without burning out, often challenging reliance on directories, social media, or busywork, and offering framework-led approaches like targeted messaging, a clear marketing plan, and data-informed actions. A recurring thread is helping listeners build profitable, scalable businesses—with insights on pricing, money mindset, and balancing growth with personal well-being—through live trainings, cohorts, and guest expertise. A notable strength is translating marketing into actionable systems (templates, frameworks, and programs) that can be implemented without investin... more

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this podcast launched 12 years ago and published 367 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Heidi Neilson
2. Erinn Bridgman
3. Emily Rochotte
4. Nadine Bozeman
5. Sara Dunn
6. Tirzah Caffee
7. Oralia Aguirre
8. Jainé Kershner

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