The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling Coaches
Michelle LakeThe show that helps Endurance Coaches bridge the gap from hobby to creating a dream, impact filled, profitable coaching business. We will discuss all things Endurance business:- time management - marketing- mindset- growing your community of engaged athletes
Listen here to grow your athlete roster of ideal, perfect-for-you athletes while bringing home more income for you and your family.
Enduran... more
| Publishes | Weekly | Episodes | 139 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessRunningEntrepreneurshipSports | |||
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Latest Episodes
Selling season is coming. Most of you will spend it chasing new athletes. I want you thinking about retention instead.
I recently did the math on my own roster and found my average athlete sticks with me for years, not months, including some who've ... more
AI is coming for a lot of industries. But is it coming for ours?
This episode is for every coach who's had a quiet worry in the back of their mind about what AI means for the future of endurance coaching. And for the coaches who are using AI to get ... more
I just got back from Happy Valley 70.3 with 10 athletes on the course.
And I've been thinking about what coaches can do RIGHT NOW, in mid to late June, that will pay off all the way through 2027.
It's not a funnel. It's not a new offer. It's a team... more
You're spending hours on a single post. You edit it, sleep on it, edit it again, and still don't hit publish. And when you finally do? Crickets.
Sound familiar?
In this episode, I get real about why your content isn't converting. Spoiler: it's usua... more
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- Clarity, insight, impact
In less than 30 minutes a week, Michelle packs powerful insights and guidance into each episode. In the business and for the business, Michelle's insights help you discover how to build your business and yourself. Encouraging, clear, and grounded, Michelle is exactly what the coaching industry needs to teach coaches to not just coach better but also to develop a thriving coaching business.
Apple Podcasts5🏊🏻♀️🚴🏻♀️🏃🏻♀️coach
United States3 months ago - Packed with Quality!
I have been binge listening to this podcast since I found it. As a triathlon coach going into year 25 of full time coaching I still find all sorts of great nuggets of wisdom in this podcast and highly recommend it to every coach out there. Coach Michelle Lake covers everything from organizing your business to your mindset. This podcast is a service to our coaching community. Thank you Coach Michelle!
Apple Podcasts5Running WeimsUnited States10 months ago - Coach Tony
I absolutely love this podcast, Michelle is amazing, so helpful, so knowledgeable, so amazing. Thank you for all of the tips and the teachings you have helped so much in the short time I’ve been listening and been in touch with you! Keep up the great work, I’ve been binge listening to all of the episodes for lots of golden info, I’m currently just over halfway!🤣
The mention in episode 82 was the icing on the cake though! Next stop to get to 10 athletes!
Thank you Michelle, keep the great work ... more
Apple Podcasts5CoachTW010
United Kingdoma year ago - Elite Coach of Coaches
Michelle is a gift to the coaching community. I strongly recommend her podcast and her service of coaching coaches.
Apple Podcasts5Rambling RunnerUnited Statesa year ago - Episode 35
This was absolutely the best podcast I have ever heard! Very motivational and very on point with perfectionism. It was holding me back to send stuff out. Now…I try my best but I still get the content out…Thank you.
Apple Podcasts5Perfectionism…
Canada2 years ago
Listeners Say
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Chart Rankings
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Apple Podcasts | #207 | United States/Sports/Running |
Apple Podcasts | #90 |  Australia/Sports/Running |
Apple Podcasts | #167 |  New Zealand/Sports/Running |
Apple Podcasts | #197 |  South Africa/Sports/Running |
Apple Podcasts | #230 |  Denmark/Sports/Running |
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
This show targets endurance coaches looking to turn coaching into a scalable, profitable business. Across episodes, listeners get practical guidance on growth strategies, sales mindset, content creation, and systems—from running sales sprints and client outreach to leveraging AI and content workflows. The host emphasizes actionable frameworks (e.g., two capacity buckets, dream programs, and CEO-level thinking) and actionable templates designed to help coaches attract athletes, launch programs, and build sustainable revenue without burning out. Notably, the show blends mindset, marketing, and operations with a clear focus on endurance niches like triathlon and running, making it especially valuable for coaches aiming to professionalize and s... more
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Which podcasts are similar to this podcast?
These podcasts share a similar audience with this podcast:
1. Runner Rising with Nicole Dobransky
2. The Strength Running Podcast
3. The TriDot Triathlon Podcast
4. Tread Lightly Running Science Podcast
5. Some Work, All Play
How many episodes of this podcast are there?
this podcast launched 3 years ago and published 139 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Rebecca N
2. Robin Barth
3. Amy Javens
4. Natasha Van der Merwe
5. Coral Owen
6. Jo Watkinson
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.