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Artwork for The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling Coaches

The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling Coaches

Michelle Lake
Endurance Coaching
Imposter Syndrome
Mindset
Time Management
Endurance Sports
Pricing Strategies
Business Growth
Coaching Business
Marketing
Content Creation
Coaching Business Growth
Sales Calls
Goal Setting
Triathlon
Community Building
Niche Coaching
Camps and Clinics
Athlete-Coach Relationship
Coaching
AI In Coaching

The show that helps Endurance Coaches bridge the gap from hobby to creating a dream, impact filled, profitable coaching business. We will discuss all things Endurance business:- time management - marketing- mindset- growing your community of engaged athletes

Listen here to grow your athlete roster of ideal, perfect-for-you athletes while bringing home more income for you and your family.

Enduran... more

PublishesWeeklyEpisodes115Founded2 years ago
Number of ListenersCategories
EntrepreneurshipSportsBusinessRunning

Listen to this Podcast

Artwork for The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling Coaches

Latest Episodes

In this episode, I explore the impact of AI on the coaching industry, analyzing data from USA Triathlon surveys and sharing insights from my coaching experience about athletes' use of AI tools. I discuss how AI could offer personalized training plans... more

In this episode, 3x guest and Dream Programs Assistant Coach, Robin Barth, and I discuss our 4 biggest takeaways from the USAT Endurance Exchange held this weekend, January 9th-11th 2026. What did we learn? How is the sport doing? How is coaching doi... more

In this episode, I go over all the feelings around content and social media (and trust me, I have heard them all!). Instead of thinking of social media and content as some quick fix but icky thing, the reality's that it's going to take a long time (n... more

In today’s episode, we’re breaking down why choosing a single annual word is one of the most effective ways to anchor your growth as a coach, business owner and human being.

Most coaches set resolutions or stack a long list of goals they don’t actua... more

Key Facts

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Recent Guests

Amy Javens
Experienced endurance coach with 35 years in the sport and 12 years of coaching experience.
Flyt Performance
Episode: Episode 69 - Starting your Own Coaching Company After Decades of Experience with Coach Amy Javens
Natasha Van der Merwe
Founder of NVDM Coaching and former professional triathlete
NVDM Coaching
Episode: Episode 68 - Inside Building a Top Coaching Business: Natasha Van der Merwe’s Secrets to Success
Robin Barth
Successful endurance coach, race director and camp director, passionate about community and the everyday athlete
Rise Up Racing
Episode: Episode 67 - Building your Coaching Business with Coach Robin Barth
Coral Owen
Coach of 20 athletes and leader of Team Babe, a women's endurance community
Team Babe Athletics
Episode: Episode 48 - How to Build More Than 1:1 Coaching with Coach Coral Owen
Jo Watkinson
Assistant coach in the Dream programs, British high-performing triathlon coach, and tutor for British Triathlon.
SmarterTry
Episode: Episode 47 - How to Bring the Athlete Back into Coaching with Coach Jo Watkinson

Host

Michelle Link
Host of the podcast, Michelle Link, provides insights and guidance aimed specifically at endurance coaches. With her experience, she shares practical advice on business mindedness, athlete management, and personal development for coaches.

Reviews

5.0 out of 5 stars from 56 ratings
  • Packed with Quality!

    I have been binge listening to this podcast since I found it. As a triathlon coach going into year 25 of full time coaching I still find all sorts of great nuggets of wisdom in this podcast and highly recommend it to every coach out there. Coach Michelle Lake covers everything from organizing your business to your mindset. This podcast is a service to our coaching community. Thank you Coach Michelle!

    Apple Podcasts
    5
    Running Weims
    United States4 months ago
  • Coach Tony

    I absolutely love this podcast, Michelle is amazing, so helpful, so knowledgeable, so amazing. Thank you for all of the tips and the teachings you have helped so much in the short time I’ve been listening and been in touch with you! Keep up the great work, I’ve been binge listening to all of the episodes for lots of golden info, I’m currently just over halfway!🤣

    The mention in episode 82 was the icing on the cake though! Next stop to get to 10 athletes!

    Thank you Michelle, keep the great work ... more

    Apple Podcasts
    5
    CoachTW010
    United Kingdom6 months ago
  • Elite Coach of Coaches

    Michelle is a gift to the coaching community. I strongly recommend her podcast and her service of coaching coaches.

    Apple Podcasts
    5
    Rambling Runner
    United States8 months ago
  • Episode 35

    This was absolutely the best podcast I have ever heard! Very motivational and very on point with perfectionism. It was holding me back to send stuff out. Now…I try my best but I still get the content out…Thank you.

    Apple Podcasts
    5
    Perfectionism…
    Canadaa year ago
  • I'M THE CAPTAIN!

    Wow, Michelle's podcast "Be the Captain of your own ship" really hits home! There's been a huge gap in the endurance coaching industry and she fills it perfectly! Her shoot from the hip, up front "in your face" philosophy is going to change the way things currently are in this passion we call "coaching" I've got 16+ years experience, but was lacking on the business side until I met her. (where was she 15 years ago? lol) Save yourself running into walls and definitely sign up for her education co... more

    Apple Podcasts
    5
    Yoga_renewal
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host's personal anecdotes resonate strongly, making complex concepts relatable and engaging.
Many highlight the supportive community atmosphere fostered by the host, promoting shared experiences and growth.
Listeners appreciate the actionable insights and practical guidance tailored for endurance coaches.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#100
United States/Sports/Running
Apple Podcasts
#43
Australia/Sports/Running
Apple Podcasts
#138
Mexico/Sports/Running
Apple Podcasts
#157
New Zealand/Sports/Running

Talking Points

Recent interactions between the hosts and their guests.

Episode 72 - This Is the One Thing You Owe to Yourself
Q: What is holding you back?
Common barriers include imposter syndrome, fear of failure, and a lack of self-trust.
Episode 67 - Building your Coaching Business with Coach Robin Barth
Q: What's next for you?
Robin plans to continue coaching while exploring race directing and potentially establishing a race series.
Episode 67 - Building your Coaching Business with Coach Robin Barth
Q: What do you think your best strategy for growth is?
Being willing to pivot and adapt to circumstances, including diversifying income through camps and clinics.
Episode 67 - Building your Coaching Business with Coach Robin Barth
Q: What's your favorite part of coaching?
Seeing the community around the athlete come behind them and watching them achieve their goals gives Robin immense joy.
Episode 67 - Building your Coaching Business with Coach Robin Barth
Q: What do you think some keys to your success at rapid growth have been?
Robin cites not being afraid of failure, working hard, and marketing herself as essential keys to her success.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Content focuses on empowering endurance coaches to transform their passion into profitable businesses. It covers crucial areas such as time management, effective marketing strategies, emotional resilience, and building strong relationships with athletes. The host offers actionable insights, personal experiences, and specialized knowledge aimed specifically at triathlon, running, and cycling coaches. Notably, the podcast emphasizes balancing personal well-being with professional responsibilities, providing a supportive community for coaches navigating business challenges and growth strategies.

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. The Triathlon Hour
2. The High Performance Podcast
3. The Weekly Show with Jon Stewart

How many episodes of this podcast are there?

this podcast launched 2 years ago and published 115 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Amy Javens
2. Natasha Van der Merwe
3. Robin Barth
4. Coral Owen
5. Jo Watkinson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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