The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling Coaches
Michelle LakeThe show that helps Endurance Coaches bridge the gap from hobby to creating a dream, impact filled, profitable coaching business. We will discuss all things Endurance business:- time management - marketing- mindset- growing your community of engaged athletes
Listen here to grow your athlete roster of ideal, perfect-for-you athletes while bringing home more income for you and your family.
Enduran... more
| Publishes | Weekly | Episodes | 143 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | RunningBusinessSportsEntrepreneurship | |||
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Latest Episodes
How many athletes did you lose last year that you could have kept? Not the ones who got hurt or pregnant or had to step away for good reasons. The ones who just quietly drifted off.
We spend so much energy on the front door, getting new athletes in,... more
Two weeks ago, we talked about the worth wound. Today, I'm taking it further, and we're doing some actual math.
I want you to break down exactly how many hours a month you spend per athlete. Plan writing, calls, texts, feedback, all of it. Then divi... more
I'm heading into vacation and this idea hit me mid-teaching Content That Recruits Module 2. I had to share it now!
One of my mentors just gave our group a stat that stopped me cold: 82% of people don't have any systems around how they do their work.... more
If you've ever been at the kitchen table on a Sunday night still writing training plans, second-guessing every decision, that's not a time management problem. That's the worth wound.
In this episode:
• What the worth wound is, and why so many coach... more
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- Clarity, insight, impact
In less than 30 minutes a week, Michelle packs powerful insights and guidance into each episode. In the business and for the business, Michelle's insights help you discover how to build your business and yourself. Encouraging, clear, and grounded, Michelle is exactly what the coaching industry needs to teach coaches to not just coach better but also to develop a thriving coaching business.
Apple Podcasts5🏊🏻♀️🚴🏻♀️🏃🏻♀️coach
United States4 months ago - Packed with Quality!
I have been binge listening to this podcast since I found it. As a triathlon coach going into year 25 of full time coaching I still find all sorts of great nuggets of wisdom in this podcast and highly recommend it to every coach out there. Coach Michelle Lake covers everything from organizing your business to your mindset. This podcast is a service to our coaching community. Thank you Coach Michelle!
Apple Podcasts5Running WeimsUnited Statesa year ago - Coach Tony
I absolutely love this podcast, Michelle is amazing, so helpful, so knowledgeable, so amazing. Thank you for all of the tips and the teachings you have helped so much in the short time I’ve been listening and been in touch with you! Keep up the great work, I’ve been binge listening to all of the episodes for lots of golden info, I’m currently just over halfway!🤣
The mention in episode 82 was the icing on the cake though! Next stop to get to 10 athletes!
Thank you Michelle, keep the great work ... more
Apple Podcasts5CoachTW010
United Kingdoma year ago - Elite Coach of Coaches
Michelle is a gift to the coaching community. I strongly recommend her podcast and her service of coaching coaches.
Apple Podcasts5Rambling RunnerUnited Statesa year ago - Episode 35
This was absolutely the best podcast I have ever heard! Very motivational and very on point with perfectionism. It was holding me back to send stuff out. Now…I try my best but I still get the content out…Thank you.
Apple Podcasts5Perfectionism…
Canada2 years ago
Listeners Say
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #196 | United States/Sports/Running |
Apple Podcasts | #228 | Canada/Sports/Running |
Apple Podcasts | #236 | United Kingdom/Sports/Running |
Apple Podcasts | #212 |  Australia/Sports/Running |
Apple Podcasts | #16 |  Mexico/Sports/Running |
Apple Podcasts | #141 |  Denmark/Sports/Running |
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
This show targets endurance coaches looking to turn coaching into a scalable, profitable business. Across episodes, listeners get practical guidance on growth strategies, sales mindset, content creation, and systems—from running sales sprints and client outreach to leveraging AI and content workflows. The host emphasizes actionable frameworks (e.g., two capacity buckets, dream programs, and CEO-level thinking) and actionable templates designed to help coaches attract athletes, launch programs, and build sustainable revenue without burning out. Notably, the show blends mindset, marketing, and operations with a clear focus on endurance niches like triathlon and running, making it especially valuable for coaches aiming to professionalize and s... more
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Which podcasts are similar to this podcast?
These podcasts share a similar audience with this podcast:
1. Runner Rising with Nicole Dobransky
2. Marathon Handbook Podcast
3. That Triathlon Show
4. Frodeno Going Mental
5. The Strength Running Podcast
How many episodes of this podcast are there?
this podcast launched 3 years ago and published 143 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Rebecca N
2. Robin Barth
3. Amy Javens
4. Natasha Van der Merwe
5. Coral Owen
6. Jo Watkinson
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