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Artwork for The Diggintravel Podcast

The Diggintravel Podcast

Iztok Franko
Airlines
Generative Engine Optimization
E-Commerce
TAP Air Portugal
Google
Flair Airlines
Data-Driven Culture
Measurement
Digital Transformation
Customer Experience
Azul Airlines
815labs

Success stories told by the digital leaders. At best you’ll get inspired to do great digital work. At worst you’ll learn about new interesting people from airline, travel, digital and experimentation world. Narrated by Iztok Franko, founder of Diggintravel.com and a digital enthusiast.

PublishesMonthlyEpisodes77Founded6 years ago
Number of ListenersCategories
BusinessMarketingLeisureAviation

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Artwork for The Diggintravel Podcast

Latest Episodes

In the second episode of the How Airlines Become Data Driven series, we move from the big picture to the first practical step of building a more data-driven airline ecommerce and digital marketing team.

In my experience, every airline analytics proj... more

After a six-month break, the Diggintravel Podcast is back with the start of a new series: How Airlines Become Data Driven.

Over the last five years, alongside hosting more than 70 conversations with airline leaders, digital executives, UX experts, a... more

This episode closes out the 2025 Diggintravel Podcast season with a deep dive into one of the topics that kept coming up in our Airline Leaders Series conversations: Generative Engine Optimization (GEO).

After a year of interviews with airline CMOs,... more

This is the fifth episode of our 2025 Airline Leaders Series, brought to you in partnership with 815Labs!

For this episode, we traveled to Lisbon during the World Aviation Festival to meet with Jason Ward, Vice President of Marketing and People at A... more

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The Daily
The DailyThe New York Times

Recent Guests

David Minorics
Marketing, SEO and geo expert at Mito, leading GEO initiatives for airlines through 815Labs
Mito / 815Labs
Episode: Airline Generative Engine Optimization Explained: What Every Aviation Marketer Must Know
Jason Ward
Vice President of People and Marketing at Azul Airlines
Azul Airlines
Episode: Airline Leaders Interview Series – Jason Ward [Azul Airlines]
Juliana Ramirez
Chief Digital Officer at Flair Airlines
Flair Airlines
Episode: Airline Leaders Interview Series – Juliana Ramirez [Flair Airlines]
Sara Walter de Freitas
Director of Digital and E-Commerce at TAP Air Portugal
TAP Air Portugal
Episode: Airline Leaders Interview Series – Sara Walter de Freitas [TAP Air Portugal]

Host

Iztok Franko
Host of The Diggintravel Podcast

Reviews

4.8 out of 5 stars from 18 ratings
  • Essential tool for airlines professional

    I have gotten in touch with this podcast recently and I loved it. I think it is a very important tool for professionals of travel industry and can bring a very clear vision of the tourism ecosystem.

    Apple Podcasts
    5
    Mvende
    Brazil6 years ago
  • Refreshing Perspective

    Really enjoying these podcasts - great to see someone tackling the ideas of digital and how it relates to travel and aviation!

    Apple Podcasts
    5
    LCC71
    Switzerland6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show offers fresh perspectives at the intersection of digital and travel tech.
Listeners view it as a practical resource for travel and airline professionals.
Guests are relevant and varied, with actionable insights for marketing and product teams.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#22
New Zealand/Business/Marketing
Apple Podcasts
#111
Poland/Business/Marketing
Apple Podcasts
#160
Ireland/Business/Marketing
Apple Podcasts
#206
New Zealand/Business
Apple Podcasts
#239
Switzerland/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Airline Generative Engine Optimization Explained: What Every Aviation Marketer Must Know
Q: How should airlines start with GEO and benchmark where they stand today?
Begin with a benchmarking phase to understand what queries people search for, how often you appear, and what sentiment surrounds those queries; then run pilot optimizations focusing on destination pages, language/localization, and credible data signals to improve AI-driven visibility and sentiment.
Airline Generative Engine Optimization Explained: What Every Aviation Marketer Must Know
Q: Maybe if you could explain to our audience in simple terms, what GEO is and how it differs from classic SEO?
GEO is about optimizing for generative engines and AI-based answers rather than just ranking on search results; it emphasizes being discoverable by AI, leveraging content, technical setup, and trusted signals like unique data and UGC to earn positive sentiment and citations within AI responses.
Airline Leaders Interview Series – Sara Walter de Freitas [TAP Air Portugal]
Q: What was the most challenging aspect of transforming a legacy airline's digital culture?
The hardest part was changing the mindset and culture across many teams; technology evolves fast, but people and processes must change first to make the transformation sustainable.
Airline Leaders Interview Series – Sara Walter de Freitas [TAP Air Portugal]
Q: What was the approach you used to tackle TAP's digital transformation in three years?
We divided it into three phases: assess what we had, fix critical basics and performance issues, then accelerate with a planned, flexible roadmap that could adapt as needed while keeping the business running.

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Frequently Asked Questions About The Diggintravel Podcast

What is The Diggintravel Podcast about and what kind of topics does it cover?

A business- and marketing-oriented show with a strong focus on aviation, travel, and digital transformation. Episodes frequently explore data culture in airlines, AI-driven discovery and marketing strategies, and leadership perspectives from airline executives and digital leaders. Notable is the emphasis on practical, cross-functional collaboration, customer-centricity, and real-world pilots or case studies from multiple carriers. The format tends to mix strategic insight with hands-on experiences, making it useful for marketers, product leaders, and tech-minded professionals navigating the travel ecosystem.

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How many listeners does The Diggintravel Podcast get?

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To see how many followers or subscribers The Diggintravel Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Diggintravel Podcast?

These podcasts share a similar audience with The Diggintravel Podcast:

1. The Daily
2. Up First from NPR

How many episodes of The Diggintravel Podcast are there?

The Diggintravel Podcast launched 6 years ago and published 77 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Diggintravel Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Diggintravel Podcast?

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What guests have appeared on The Diggintravel Podcast?

Recent guests on The Diggintravel Podcast include:

1. David Minorics
2. Jason Ward
3. Juliana Ramirez
4. Sara Walter de Freitas

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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