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The CPG View

The CPG View
E-Commerce
Retail Media
Ecommerce
Amazon
Consumer Behavior
Consumer Packaged Goods
Supply Chain
Customer Experience
Digital Commerce
Artificial Intelligence
Retail Media Networks
Walmart
Data Analytics
Consumer Goods
Retail Technology
Innovation
Barilla Group
Digital Shelf
Tiktok
Consumer Engagement

The #1 CPG information source for Global Omni-Channel Leaders. Empowering you to win in CPG!

PublishesWeeklyEpisodes151Founded3 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for The CPG View

Latest Episodes

Retail media has evolved incredibly quickly over the last few years, but the conversation has also become far more financially scrutinized. From your perspective, what phase is the industry actually entering now?

A lot of retailers rushed to launch ... more

Content has traditionally been treated as a creative output, but increasingly it is being measured like a performance variable. From your perspective, what has fundamentally changed?

Many brands produce enormous amounts of creative content but still... more

Vinny, the 'Trifecta' measurement strategy isn't a new concept, yet most brands still can't bridge the gap between brand and commerce. In your experience, what is the most essential first step to breaking down those organizational silos and finally u... more

What leaders must understand now 4 the shifts in market structure, regulation, or competitive dynamics that demand attention this week.

What Leaders Are Getting Wrong? Default assumptions under pressure. The conventional wisdom that no longer holds ... more

Key Facts

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Podcast Host
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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Vinny Rinaldi
Vice President of Consumer Connections at The Hershey Company
The Hershey Company
Episode: The Consumer Connections Playbook: Measurement, Media & Modern Marketing (Vinny Rinaldi, Vice President, Consumer Connections at The Hershey Company)
John LeBaron
Chief Revenue Officer at Pattern
Pattern
Episode: The New Marketplace Playbook: Winning in the Age of AI, Agentic Commerce & Social Discovery (John LeBaron, Chief Revenue Officer at Pattern)
Avinava Banerjee
Head eCommerce Strategy & Transformation GCC at PepsiCo
PepsiCo
Episode: Scaling Digital Commerce at PepsiCo: Strategy, Transformation & Leadership (Avinava Banerjee, Head eCommerce Strategy & Tranformation GCC at PepsiCo)
Tom Goodwin
Founder of All We Have Is Now, a consultancy on technology and transformation
All We Have Is Now
Episode: Marketing Beyond ROAS: Building Brands in an AI-Driven World (Tom Goodwin: Co-Founder, Digital & AI Transformation Agency at All We Have Is Now)
Destaney Wishon
CEO of Better Media
Better Media
Episode: Fail Fast, Move Faster: Competing in the AI Commerce Gold Rush (Destaney Wishon, CEO and Co-Founder of BTR Media)
Matt Zielinski
Chief Digital Officer at Citizens Pet Products
Citizens Pet Products
Episode: Cutting Through the Noise: The Consumer-Centric Commerce Playbook (Matthew Zielinski, Chief Digital Officer at Citizens Pet Products)
Regina Ye
Co-founder and CEO of Topsort
Topsort
Episode: The Future of Retail Media Networks, Measurement and AI-Driven Optimization (Regina Ye, Co-Founder and CEO at Topsort)
Kait LeDonne
Personal branding expert and speaker
Kait LeDonne 1 Personal Branding
Episode: Community Over Audience: The New Rules of Personal Branding (Kait LeDonne, Personal Branding Expert and Professional Speaker)
Alexis Amann
Chief Data Officer at Luxurynsight
Luxurynsight
Episode: The Data Behind Desire: How Luxury Beauty is Rewriting the Rules of Growth (Alexis Amann, Chief Data Officer at Luxurynsight)

Host

Don
Host of The CPG View with a focus on CPG, retail, and omnichannel strategy.

Reviews

4.7 out of 5 stars from 31 ratings
  • Great Subject Matter Experts

    Don has fantastic guests on and explores all topics Omni channel retail. Each episode unlocks new tactics that you can include in your tool belt to unlock future growth for your business.

    Apple Podcasts
    5
    Mike Downer
    United States3 years ago
  • Fresh & Honest

    Don Brett is a lifelong learner. It shows in his line of questions and how he treats his guests. I look forward to each new episode!

    Apple Podcasts
    5
    MeaganKBowman
    United States3 years ago
  • A Must Listen!

    Don is a leader in the Digital space and doesn’t disappoint by bringing together leaders to share knowledge across the industry. Love the short form content to get to the good stuff quickly!

    Apple Podcasts
    5
    SantannaBanana
    United States3 years ago
  • Great Content!

    Must listen for professionals in the E-commerce space.

    Apple Podcasts
    5
    bhas10
    United States3 years ago
  • Excellent and informative!

    Very informative and easily to digest. Really enjoying this podcast!

    Apple Podcasts
    5
    OliviaLevine
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Questions are thoughtful and focused on real-world impact.
Audience benefits from concise, outcome-oriented discussions.
Guests consistently bring expertise from top brands and agencies, with actionable takeaways.
Shows good mix of strategic and tactical perspectives.
Content is accessible yet deeply informative for industry pros.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The Consumer Connections Playbook: Measurement, Media & Modern Marketing (Vinny Rinaldi, Vice President, Consumer Connections at The Hershey Company)
Q: Can you share an example of an authentic tentpole activation and why it worked?
The Reese's Oreo partnership during a relevant sports moment showed authenticity to the brand and its home context, leveraging a natural fit rather than forcing a sponsorship to ensure genuine consumer resonance.
The Consumer Connections Playbook: Measurement, Media & Modern Marketing (Vinny Rinaldi, Vice President, Consumer Connections at The Hershey Company)
Q: How do you approach partnerships with sales and retail teams to ensure mutual accountability?
By structuring joint performance-based plans where ROI triggers unlock greater investment and force both sides to optimize together, maintaining two-way feedback and shared objectives.
The Consumer Connections Playbook: Measurement, Media & Modern Marketing (Vinny Rinaldi, Vice President, Consumer Connections at The Hershey Company)
Q: How are you balancing short-term ROI with long-term brand-building in a changing media landscape?
We use a four-week and 12-week lookback via a market mix model that captures both demand capture and brand-building effects, triangulating data across retail, digital shelf, and media to inform decisions.
The Consumer Connections Playbook: Measurement, Media & Modern Marketing (Vinny Rinaldi, Vice President, Consumer Connections at The Hershey Company)
Q: What is the first step to breaking down organizational silos and getting a unified view of measurement?
Start with the infrastructure: establish universal naming conventions, own the tech contracts, ensure a single source of truth, and align on the operational backend with IT and IS to enable consistent data across channels.
Marketing Beyond ROAS: Building Brands in an AI-Driven World (Tom Goodwin: Co-Founder, Digital & AI Transformation Agency at All We Have Is Now)
Q: What changes do you foresee from AI/LLMs in commerce structures?
AI will change discovery and decision-making, but core human preferences and brand cues will still guide choices; marketers should experiment while maintaining focus on fundamentals like storytelling and relevance.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Gender Skew
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Frequently Asked Questions About The CPG View

What is The CPG View about and what kind of topics does it cover?

This show centers on the intersection of consumer packaged goods, retail media, and omnichannel strategy, with a strong emphasis on measurement, data infrastructure, and AI-enabled transformation. Episodes frequently feature senior leaders discussing how brands scale e-commerce, optimize media investments, and partner with retailers to align incentives and drive both short-term sales and long-term equity. Across conversations, listeners get practical frameworks for building scalable measurement backbones, leveraging retail media networks, and balancing performance with brand storytelling in an increasingly AI-enabled landscape. A notable strength is the mix of operator-level playbooks, marketplace strategy, and leadership lessons from found... more

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To see how many followers or subscribers The CPG View has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The CPG View?

These podcasts share a similar audience with The CPG View:

1. The CPG Guys
2. The Dr. Hyman Show
3. On Purpose with Jay Shetty
4. A Bit of Optimism
5. The Mel Robbins Podcast

How many episodes of The CPG View are there?

The CPG View launched 3 years ago and published 151 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The CPG View?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on The CPG View?

Recent guests on The CPG View include:

1. Vinny Rinaldi
2. John LeBaron
3. Avinava Banerjee
4. Tom Goodwin
5. Destaney Wishon
6. Matt Zielinski
7. Regina Ye
8. Kait LeDonne

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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