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The CPG View

The CPG View
E-Commerce
Retail Media
Amazon
Ecommerce
Consumer Behavior
Retail Media Networks
Consumer Packaged Goods
Artificial Intelligence
Supply Chain
Digital Commerce
Customer Experience
Walmart
Data Analytics
Digital Shelf
Consumer Goods
Retail Technology
Innovation
Barilla Group
Tiktok
Consumer Engagement

The #1 CPG information source for Global Omni-Channel Leaders. Empowering you to win in CPG!

PublishesTwice weeklyEpisodes156Founded4 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for The CPG View

Latest Episodes

AVNs are often treated as annual tactical negotiations. Why do you believe they should be approached as a long-term strategic lever instead, and what are the most common profitability leaks you see during these negotiations?

How far in advance shoul... more

Commerce has become significantly more transparent over the last decade, especially around pricing, assortment, promotions, and competitive behavior. From your perspective, how has that changed the way brands and retailers operate?

Many organization... more

You’ve built your career at the intersection of sales, marketing, and retail transformation. what were the pivotal moments that led you to step into the Corporate Vice President, Head of Retail Media role at Ace Hardware?

You’ve said you get energy ... more

Product content used to be viewed as a relatively tactical function. Today, it increasingly feels like core commerce infrastructure. From your perspective, what changed?

Many brands still underestimate how much poor product content impacts conversio... more

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Recent Guests

Martin Heubel
Amazon vendor and consultant focused on optimizing brand profitability and vendor negotiations
Consulterce
Episode: Amazon Vendor Negotiations: Protecting Profitability & Driving Growth (Martin Heubel, Strategy & Amazon Consultant at Consulterce)
Karthik Bettadapura
Founder CEO of DataWeave, AI Commerce Intelligence Cloud
DataWeave
Episode: Commerce Intelligence & AI: Turning Data Into Competitive Advantage (Karthik Bettadapura , CEO & Co-Founder at DataWeave)
Molly Hjelm
Corporate Vice President of Retail Media at Ace Hardware
Ace Hardware Corporation
Episode: Winning Together: Building Retail Media That Works for Everyone (Molly Hjelm, Corporate Vice President, Head of Retail Media at Ace Hardware Corporation)
Simon Angove
CEO of Syndigo
Syndigo
Episode: Winning the AI Shelf: Why Product Experience Is the New Competitive Advantage (Simon Angove, Chief Executive Officer at Syndigo)
Elizabeth Donovan
EVP, Head of Retail and Commerce, plus Data Monetization for Acxiom Omnicom
Acxiom Omnicom
Episode: Building What's Next: Leadership in the Age of Retail Media (Elizabeth Neubauer-Donovan, EVP, Head of Commerce & Retail Media Networks + Growth Monetization at Acxiom)
Jehan Hamedi
Founder of Vizit, visual AI company focused on conversion Power of product imagery
Vizit
Episode: Content & Conversion Intelligence: The New Competitive Advantage ( Jehan Hamedi, Founder & Executive Chairman of Vizit)
Vinny Rinaldi
Vice President of Consumer Connections at The Hershey Company
The Hershey Company
Episode: The Consumer Connections Playbook: Measurement, Media & Modern Marketing (Vinny Rinaldi, Vice President, Consumer Connections at The Hershey Company)
John LeBaron
Chief Revenue Officer at Pattern
Pattern
Episode: The New Marketplace Playbook: Winning in the Age of AI, Agentic Commerce & Social Discovery (John LeBaron, Chief Revenue Officer at Pattern)
Avinava Banerjee
Head eCommerce Strategy & Transformation GCC at PepsiCo
PepsiCo
Episode: Scaling Digital Commerce at PepsiCo: Strategy, Transformation & Leadership (Avinava Banerjee, Head eCommerce Strategy & Tranformation GCC at PepsiCo)

Host

Don
Host of The CPG View with a focus on CPG, retail, and omnichannel strategy.

Reviews

4.8 out of 5 stars from 32 ratings
  • Great Subject Matter Experts

    Don has fantastic guests on and explores all topics Omni channel retail. Each episode unlocks new tactics that you can include in your tool belt to unlock future growth for your business.

    Apple Podcasts
    5
    Mike Downer
    United States3 years ago
  • Fresh & Honest

    Don Brett is a lifelong learner. It shows in his line of questions and how he treats his guests. I look forward to each new episode!

    Apple Podcasts
    5
    MeaganKBowman
    United States3 years ago
  • A Must Listen!

    Don is a leader in the Digital space and doesn’t disappoint by bringing together leaders to share knowledge across the industry. Love the short form content to get to the good stuff quickly!

    Apple Podcasts
    5
    SantannaBanana
    United States3 years ago
  • Great Content!

    Must listen for professionals in the E-commerce space.

    Apple Podcasts
    5
    bhas10
    United States3 years ago
  • Excellent and informative!

    Very informative and easily to digest. Really enjoying this podcast!

    Apple Podcasts
    5
    OliviaLevine
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Questions are thoughtful and focused on real-world impact.
Audience benefits from concise, outcome-oriented discussions.
Guests consistently bring expertise from top brands and agencies, with actionable takeaways.
Shows good mix of strategic and tactical perspectives.
Content is accessible yet deeply informative for industry pros.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#6
Spain/Business/Marketing
Apple Podcasts
#123
Spain/Business
Apple Podcasts
#124
Saudi Arabia/Business/Marketing
Apple Podcasts
#230
Netherlands/Business/Marketing
Apple Podcasts
#237
Ukraine/Business/Marketing
Apple Podcasts
#240
Finland/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Winning the AI Shelf: Why Product Experience Is the New Competitive Advantage (Simon Angove, Chief Executive Officer at Syndigo)
Q: How should executives balance scale, governance, and quality as AI is layered into product experiences?
Adopt a pragmatic governance framework tailored to use cases, invest in an end-to-end framework (GoPilots and Synapse for orchestration), and focus on a three-layer AI data strategy to maintain accuracy, enable enhanced content, and build trust through reviews.
Winning the AI Shelf: Why Product Experience Is the New Competitive Advantage (Simon Angove, Chief Executive Officer at Syndigo)
Q: What are the biggest operational gaps you see across organizations when it comes to product content and experiences?
The core gaps are having a single source of truth, connecting a large two-sided network of brands and retailers, and implementing AI-driven workflows that actually automate and optimize data creation, distribution, and governance.
Winning the AI Shelf: Why Product Experience Is the New Competitive Advantage (Simon Angove, Chief Executive Officer at Syndigo)
Q: From your perspective, what has changed to make product content a core commerce infrastructure component?
It's become mission-critical to deliver winning product experiences across physical and digital shelves, and now the AI shelf adds another layer of complexity that requires a robust data foundation and scalable partnerships.
Amazon Vendor Negotiations: Protecting Profitability & Driving Growth (Martin Heubel, Strategy & Amazon Consultant at Consulterce)
Q: What are the key signals leadership should watch for that indicate margin erosion in the Amazon relationship?
Early indicators include buy box disruptions, rising damage allowance requests, increasing returns, and ASP/MSRP deltas; monitoring these helps leadership intervene before margin erosion compounds.
Amazon Vendor Negotiations: Protecting Profitability & Driving Growth (Martin Heubel, Strategy & Amazon Consultant at Consulterce)
Q: Why should AVNs be approached as long-term strategic levers rather than quick, quarterly adjustments?
Because AVNs set the foundation for profitability across the year; treating them strategically helps protect margins, manage working vs non-working dollars, and align with broader growth objectives rather than chasing short-term sales at any cost.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About The CPG View

What is The CPG View about and what kind of topics does it cover?

This show centers on the intersection of consumer packaged goods, retail media, and omnichannel strategy, with a strong emphasis on measurement, data infrastructure, and AI-enabled transformation. Episodes frequently feature senior leaders discussing how brands scale e-commerce, optimize media investments, and partner with retailers to align incentives and drive both short-term sales and long-term equity. Across conversations, listeners get practical frameworks for building scalable measurement backbones, leveraging retail media networks, and balancing performance with brand storytelling in an increasingly AI-enabled landscape. A notable strength is the mix of operator-level playbooks, marketplace strategy, and leadership lessons from found... more

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What are the audience demographics for The CPG View?

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To see how many followers or subscribers The CPG View has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The CPG View?

These podcasts share a similar audience with The CPG View:

1. The CPG Guys
2. Retail Media Breakfast Club
3. 10% Happier with Dan Harris
4. The Economics of Everyday Things
5. Prof G Markets

How many episodes of The CPG View are there?

The CPG View launched 4 years ago and published 156 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The CPG View?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The CPG View?

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What guests have appeared on The CPG View?

Recent guests on The CPG View include:

1. Martin Heubel
2. Karthik Bettadapura
3. Molly Hjelm
4. Simon Angove
5. Elizabeth Donovan
6. Jehan Hamedi
7. Vinny Rinaldi
8. John LeBaron

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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