Bei „People & Culture“ gehen wir den Dingen auf den Grund! Dieser Podcast fokussiert sich auf das Herzstück jedes Unternehmens – die Mitarbeiter:innen. Wir sprechen mit HR-Expert:innen aus Top-Unternehmen und erforschen, wie sie ihre Mitarbeiter:innen optimal fördern. Entdecke Strategien, die von Mitarbeiterengagement bis zu außergewöhnlichen Benefits reichen und Unternehmen helfen, als bevorzugte... more
Publishes | Weekly | Episodes | 26 | Founded | 2 years ago |
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Language | German | Category | Business |
Diese Recruiting-Kampagne gewann nicht umsonst den Österreicher Staatspreis für Marketing 2022. more
Zu Gast, Andy Weinzierl, CEO der Firma Sushi Bikes. Anfang 2023 starteten sie eine KI generierte Marketing-Kampagne, die Ihnen über 100k earned Media brachte. Damit schafften sie es sogar in einen Galileo Beitrag. --- Send in a voice message: https:... more
Machs wie Oatly und nutze Deine bereits vorhandene Werbefläche, nämlich Dein Tetrapak einfach direkt als Eyecatcher! 2017 hat Oatly einmal ein komplettes Re-Branding durchgezogen und konnte mit viel Humor einen der kreativsten Coups in der Marketing-... more
Wir hatten Marie-Louise Feesemann zu Gast. CEO von Femtis. Sie hat uns erzählt, wie sie Periodenunterwäsche ungefragt in Supermarkt-Regalen platziert haben und wie sie das Maximum aus dieser Kampagne rausgeholt haben. --- Send in a voice message: htt... more
Die Mini-Serie, das Netz der S-Bahn Berlin ist ein Meisterstreich von gutem Content-Marketing. Auf der einen Seite eine echt unterhaltsame Serie, die spannend und witzig ist. Auf der anderen Seite schaffen Sie es Werbebotschaften einzubauen, die so c... more
Einer der erfolgreichsten Filme aller Zeiten hat seinen Erfolg einem genialen Marketing Coup zu verdanken. Die Regisseure dieses Horrorfilms hatten nur sehr wenig Budget für die Vermarktung zur Verfügung. Umso kreativer waren sie daher, und umso erfo... more
Am 09. November waren die Effie Awards 2022. Sie zeichnen die erfolgreichesten more
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People + Culture Podcast launched 2 years ago and published 26 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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