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The Changemakers

Shaped By
Shaped By
Branding
Artificial Intelligence
Bring Your Own Bold
Legora
Tone Of Voice
Brand Voice
Redis
Creativity
Intercom
Behavioral Science
Visual Branding
Verbal Branding
Datarails
Stockholm
Papaya Global
Storytelling
Abnormal AI
New York
Scale Up Inflection Point

The Changemakers is a podcast about how the world’s most authentically bold B2B brands are built and grown. Brought to you by the team at the B2B creative agency Shaped By. Find out more about Shaped By on our site, and follow us on LinkedIn.

PublishesTwice monthlyEpisodes82Founded5 years ago
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TechnologyMarketingBusiness

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Latest Episodes

Creative leadership doesn't look like it did in 2023. Matt Price would know.

Matt first joined The Changemakers back in May 2023 to talk about mastering the art of creative leadership. Since then, he's left Checkout.com, landed at AI-powered energy ... more

What does it actually take to build and scale a B2B brand voice that cuts through the noise? 

On this episode of The Changemakers, Dave Corlett sits down with Ryan Hammill - Principal and Founder of First Overall and former Creative Director at Amaz... more

In the latest in our mini-series of episodes focused on navigating the “scaleup inflection point”, Dave Corlett sits down with Stuart Shingler, VP Marketing at Legora, to unpack one of the most remarkable growth stories in tech.

After over a decade ... more

In this episode of The Changemakers, Dave Corlett sits down with Justin Ballantine, Associate Creative Director of Messaging at Shaped By, to discuss a critical inflection point for high-growth B2B tech businesses, and how it affects their verbal com... more

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Recent Guests

Stuart Shingler
VP of Marketing at Legora
Legora
Episode: Leading a global scale-up through hypergrowth: Stuart Shingler, Legora
Justin Ballantine
Associate Creative Director of Messaging
Shaped By
Episode: Protecting your brand voice as you grow: Justin Ballantine, Shaped By
Alex Waite
Strategy Director, Shaped By
Shaped By
Episode: Build your own brand, not someone else's : Alex Waite, Shaped By
Myra El-Bayoumi
VP of Brand and Corporate Marketing at Redis
Redis
Episode: Evolving a beloved brand without breaking trust: Myra El-Bayoumi, Redis
Nick Farrar
CEO and founder of Shaped By
Shaped By
Episode: Five Years of Shaped By: Nick Farrar, Shaped By
Aviv Canaani
Chief Revenue Officer
Datarails
Episode: Growing a scale-up brand through iteration and experimentation: Aviv Canaani, Datarails
Maria McLaughlin
Senior Director, Global Brand and Creative
Abnormal AI
Episode: A cybersecurity giant going back to the future : Maria McLaughin, Abnormal AI
Li-Anne Dias
Creative professional and speaker discussed in the episode
Brex
Episode: The art of unplugging - Practising creativity without permission : Li-Anne Dias, Brex
Everett Katigbak
Creative director and founder at Work by Everett
Work by Everett
Episode: The art of unplugging - honing your analog intelligence : Everett Katigbak, Works by Everett

Host

Dave Corlett
Host of The Changemakers, Shaped By

Reviews

4.9 out of 5 stars from 9 ratings
  • Changemakers is a Game Changer

    If you are interested in technology or marketing this show is for you, the interviews are informal but very informative, the genial host asks penetrating questions that provide the basis for a revealing discussion.

    The episodes that I have most enjoyed are with tech marketing veterans who have an interesting story to tell about the about the challenges of bringing new products to market or competing in a crowded sector.

    We need to be increasingly creative as marketers when competition increase... more

    Apple Podcasts
    5
    Kev Thiele
    United Kingdom4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Great interviews for understanding how bold branding works in practice in scale-ups.
The show blends practical frameworks with real-world stories from senior marketers.
Changemakers is a game changer for anyone in tech or marketing; conversations are insightful and the host asks sharp questions.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#226
Sweden/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Measuring B2B Brand Performance: Emelia Rallapalli, Pebble
Q: What kind of things do you tend to track in brand tracking, and can you share examples of success?
Emilia describes tracking awareness, consideration, preference, and usage over time, with attention to how these metrics map onto the funnel and pipeline. She highlights a client case where long-running tracker waves helped secure board funding for brand building by showing how brand signals translate into growth beyond immediate campaigns.
Protecting your brand voice as you grow: Justin Ballantine, Shaped By
Q: What tip would you give a CMO to start building a tone of voice that is brand-driven yet retains authenticity?
Preserve the founder's authentic language as a foundation, but evolve it by adding missing elements that the audience needs, using a three-principle approach to tone instead of sprawling guidelines, ensuring evolution is natural and culture-driven.
Protecting your brand voice as you grow: Justin Ballantine, Shaped By
Q: Simple question, how do they go about developing a brand voice that isn't founder-driven but market-driven?
Capture and codify the authentic founder language, identify the 'golden thread' that made the brand distinctive, and look for opportunities to add missing ingredients while maintaining authenticity and audience relevance.
The art of unplugging - honing your analog intelligence : Everett Katigbak, Works by Everett
Q: What advice would you give to creative leaders in startups who want to balance technology with humanity?
Trust your intuition, lean into what truly resonates with the people you're designing for, and push for the storytelling elements that reveal the founders' and team's humanity, even when others doubt the approach.
The art of unplugging - honing your analog intelligence : Everett Katigbak, Works by Everett
Q: Is it good to start there?
Yes, beginning with the human-centered approach and the idea of analog engagement helps frame how branding can remain humane even as technology, like AI, rapidly evolves.

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Frequently Asked Questions About The Changemakers

What is The Changemakers about and what kind of topics does it cover?

The show centers on bold, authentic B2B branding and growth, often exploring how tech-oriented and enterprise brands evolve their positioning, tone, and storytelling at scale. Guests are typically senior marketers, brand leaders, and revenue chiefs who share practical frameworks for brand voice, visual systems, and cross-functional alignment. Notable throughlines include the tension between founder-driven origins and market-driven messaging, the role of brand in accelerating growth, and how to maintain trust while expanding into new markets. A distinctive thread across episodes is human-centered storytelling and the balance between bold creativity and enterprise credibility, making it helpful for listeners who want actionable branding tacti... more

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1. This American Life
2. The Bill Simmons Podcast

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The Changemakers launched 5 years ago and published 82 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Changemakers?

Recent guests on The Changemakers include:

1. Stuart Shingler
2. Justin Ballantine
3. Alex Waite
4. Myra El-Bayoumi
5. Nick Farrar
6. Aviv Canaani
7. Maria McLaughlin
8. Li-Anne Dias

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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