Rephonic
Artwork for The Business of the Business

The Business of the Business

The Creative Control Network
WWE
AEW
TNA
GCW
Pro Wrestling
Wrestling
New Japan Pro Wrestling
TNA Wrestling
Professional Wrestling
NWA
Wrestlemania
CMLL
Lucha Libre
Triller
Independent Wrestling
Game Changer Wrestling
MLW
NXT
Masked Republic
Victory Parade

Welcome to The Business of the Business. This show will take a deep dive into the business of pro wrestling with Lavie Margolin (TrumpMania) and John Poz (Two Man Power Trip). Examining the business world of professional wrestling. Beyond the highest profile WWE stock earnings and reports, exists a fascinating business: the wrestling business. Every week, you'll learn about the less talked about s... more

PublishesWeeklyEpisodes264Founded5 years ago
Number of ListenersCategories
SportsWrestling

Listen to this Podcast

Artwork for The Business of the Business

Latest Episodes

For today's episode as part of the Creative Control Network, on The Business of the Business podcast with John Poz and Lavie Margolin, as we focus on The BIG NEWS of the week! We will run through a lot of the top news stories including NWA New Home, ... more

For today as part of the Creative Control Network, on The Business of the Business podcast co hosts, John Poz and Dr. Lavie Margolin welcome back Brett Lauderdale of Game Changer Wrestling as we focus on the Spring Break and the Collective, Effy, All... more

For today's episode as part of the Creative Control Network, on The Business of the Business podcast with John Poz and Lavie Margolin, as we interview, TNA announcer, McKenzie Mitchell, author of new book, Threads of Triumph.

UndergradSteve is an... more

For today's episode as part of the Creative Control Network, on The Business of the Business podcast with John Poz and Lavie Margolin, as we focus on The BIG NEWS of the week! We will run through a lot of the top news stories including Triller Being ... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Recent Guests

Mike Santana
Professional wrestler, noted in discussion about contract status
TNA/WWE interest mentioned
Episode: 281 - NWA New Home, Mike Santana Contract Status, Triller. RAF, WWE HOF, HOG, AEW, TNA & more!
McKenzie Mitchell
TNA ring announcer, author of Threads of Triumph
Total Nonstop Action Wrestling (TNA); Threads of Triumph
Episode: 279 - McKenzie Mitchell, TNA Announcer & author of new book, Threads of Triumph
David Sahadi
Author of Backstage Pass; veteran wrestling producer/director
ECW Press (Backstage Pass)
Episode: 276 - David Sahadi, legendary WWE producer and director
Gavin Bridge
Former Senior Media Analyst for Variety, industry expert
Episode: 272 - Gavin Bridge, the former Senior Media Analyst for Variety
Ash Brown
Founder of a strategy and software company, and a self-admitted statistic enthusiast.
Episode: 269 - Ash Brown, Strategist & Stat Wizard
Kyle Starks
Comic creator and author of WrestleHeist
Indie Comic Creator
Episode: 268 - author Kyle Starks of WrestleHeist
Alison Lynn Miller
Writer of the book Rough House
None
Episode: 267 - Writer Alison Lynn Miller of 'Rough House'.
Tom Leturgey
Wrestling enthusiast and writer focusing on Pittsburgh's wrestling scene
KSWA
Episode: 265 - Trapper Tom Leturgey & Pittsburgh Indy Wrestling
Adam Abdalla
President of Cultural Counsel and producer in the wrestling sphere
Cultural Counsel
Episode: 263 - Adam Abdalla, President, Cultural Counsel

Hosts

John Poz
Co-host focused on the business side of wrestling, with cross-coverage of independent and mainstream promotions.
Lavie Margolin
Co-host and wrestling business expert, often described as a driving force behind analysis of wrestling finances and strategy.

Reviews

4.2 out of 5 stars from 16 ratings
  • Sigh

    Unfortunately having to give one star as a podcast claiming to be about the business side of the industry raised the possibility of Kenny Omega leaving AEW for Impact. The equivalent of suggesting Leonardo Dicaprio may decide to only make movies for The Asylum going forward! Very foolish.

    Apple Podcasts
    1
    Matty666666
    United Kingdom3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate guests who bring practical, data-driven insights into deals and promotions.
One listener calls out inaccuracies and critiques the business framing as unrealistic.
Some reviews express skepticism about narrative around promotions and market viability.
Feedback often highlights a strong focus on wrestling economics and sponsorships.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

281 - NWA New Home, Mike Santana Contract Status, Triller. RAF, WWE HOF, HOG, AEW, TNA & more!
Q: What is your assessment of TNA's attendance trend this year compared to last year?
They observe a decline in overall attendance and capacity utilization in 2026 versus 2025, with theories pointing to momentum shifts, timing, and market saturation affecting live gate.
280 - Brett Lauderdale Interview Special
Q: What are your thoughts on WWE ID and the balance of doing those shows within The Collective?
Lauderdale says WWE ID serves a purpose but you have to pick spots with solid ticket sales; GCW maintains a good relationship with WWE and is open to collaborations when the timing and market make sense.
280 - Brett Lauderdale Interview Special
Q: So speaking about reality and storyline, how does that come about, and who initiates these controversial angles?
Lauderdale explains that ideas are often discussed beforehand and it's a collaborative process; sometimes lines are edgy to push boundaries, but the goal is to entertain while staying responsible and within the bounds of what the participants and venues will support.
272 - Gavin Bridge, the former Senior Media Analyst for Variety
Q: What do you think are some of the major media disruptions, stories, things that are happening?
Gavin mentions the use of AI in content creation and the potential for voice search adoption as significant disruptions that could impact discoverability in the media landscape.
270 - Author, News Editor, and aspiring Wrestler, Julia Kirk
Q: What is next for you? What do you like? What's the plan? What's the goal? What are you going to be doing?
So right now, it's still definitely heavy, you know, weightlifting, strength training, and the hope and plan is to start in a pro wrestling school next January.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Business of the Business

What is The Business of the Business about and what kind of topics does it cover?

This show centers on the business side of wrestling, exploring how promotions generate revenue, secure sponsorships, and leverage data and media to reach audiences. Across episodes, discussions cover sponsorship strategy, analytics in athlete branding, the evolving ad sales landscape, and the intersection of indie promotions with mainstream wrestling. Guests range from promoters and analysts to authors and strategists, providing practical behind-the-scenes insight into how wrestling operates as a media and entertainment business. Notable angles include data-driven sponsorship pairings, the rise of independent promotions, and how new distribution models and events shape opportunities for talent and brands.

Where can I find podcast stats for The Business of the Business?

Rephonic provides a wide range of podcast stats for The Business of the Business. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Business of the Business and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Business of the Business get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The Business of the Business, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The Business of the Business?

Rephonic provides comprehensive predictive audience data for The Business of the Business, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does The Business of the Business have?

To see how many followers or subscribers The Business of the Business has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Business of the Business?

These podcasts share a similar audience with The Business of the Business:

1. The Power of Being R.E.L.E.N.T.L.E.S.S: Endurance
2. Neural Noir
3. Rebuild and Rise
4. Beyond the Cave Podcast – Fitness in Modern Life
5. Brad Young CHANGE 2025

How many episodes of The Business of the Business are there?

The Business of the Business launched 5 years ago and published 264 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Business of the Business?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Business of the Business?

Rephonic pulls ratings and reviews for The Business of the Business from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for The Business of the Business?

Rephonic provides full transcripts for episodes of The Business of the Business. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The Business of the Business?

Recent guests on The Business of the Business include:

1. Mike Santana
2. McKenzie Mitchell
3. David Sahadi
4. Gavin Bridge
5. Ash Brown
6. Kyle Starks
7. Alison Lynn Miller
8. Tom Leturgey

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days