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Artwork for The Business of Apparel

The Business of Apparel

Rachel Erickson
Shopify
Apparel Industry
Wholesale
The Business Of Apparel
Apparel Manufacturing
Target Customer
The Board
Pop-Ups and Trunk Shows
Direct-To-Consumer
Black Friday
Hiring
Data Quality
Profit Margin
Line Planning
Stock Keeping Unit
Black Friday and Cyber Monday
Niche Down
Wholesale (apparel)
Packaging
Direct To Consumer

Go from overwhelmed apparel founder making costly trial-and-error decisions to a founder with the expert guidance, systems, and industry knowledge to scale profitably. Rachel Erickson brings her 20 years of expertise in the apparel manufacturing industry to The Business of Apparel podcast to inspire you to build your best brand yet. Each week, you'll hear from Rachel along with our industry expert... more

PublishesWeeklyEpisodes173Founded3 years ago
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ArtsBusinessFashion & BeautyCareers

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Artwork for The Business of Apparel

Latest Episodes

Managing employees well starts long before difficult conversations ever happen. In fact, the systems you put in place from day one can determine whether your team grows together or struggles with disengagement and poor performance.

In this episode ... more

Hiring the right team members can feel like searching for a needle in a haystack, especially when the candidates you're attracting aren't who you hoped for.

In this episode of the Business of Apparel podcast, Rachel explains why attracting poor job... more

If you're not accurately calculating your landed costs, your apparel brand could be losing money without you even realizing it.

In this episode of the Business of Apparel podcast, Rachel explains exactly what landed cost means and how to calculate... more

Retail stores can be a powerful partner in increasing brand visibility and building customer trust, but there needs to be a strategy behind the way brand founders pitch their apparel. In this episode of the Business of Apparel podcast, Rachel breaks ... more

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Recent Guests

Brian Finnerty
Entrepreneur and host of What's Next! podcast
Galway Bay Golf / investment ventures
Episode: Escaping the Hustle Trap & Curing Imposter Syndrome with Brian Finnerty
Natalie Hamilton
Owner of Graced boutique; board member
Graced
Episode: How Boutique Owners Create Their Own Clothing Line (Without Costly Mistakes) with Natalie Hamilton
Anna Triponel
Expert in sourcing and factory relationships
Independent consultant specializing in human rights due diligence in apparel
Episode: Why Factory Audits FAIL and What Smart Apparel Brands Should Do Instead with Anna Triponel
Ella Ripley Rodriguez
Marketing assistant at Unmarked Street and The Business of Apparel
Unmarked Street / The Business of Apparel
Episode: Come With Me to Do A Live Press Briefing for The Business of Apparel and Unmarked Street!

Host

Rachel Erickson
Host focused on scale, profitability, and systems in apparel.

Reviews

4.7 out of 5 stars from 14 ratings
  • Very Helpful, Thank You

    I am a young designer that is building my own apparel brand, and it is very hard to find mentors and information. So far I have really enjoyed every episode and have been taking notes so I can hopefully minimize the mistakes I will inevitable make. Thank you!

    Apple Podcasts
    5
    GTBullock
    United States3 years ago
  • Exciting new show!

    As a fashion industry fan, I’m so excited for this new show and look forward to learning more from Rachel about launching and growing an apparel business. She has a lot of experience with big brands which small brands can greatly benefit from.

    Apple Podcasts
    5
    Petite Fastinista
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Community and programs (The Board) seem valuable for implementation and support.
Listeners appreciate the industry experience shared by guests.
Mentor-like guidance for new designers and founders.
Positive take on practical frameworks and templates.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Come With Me to Do A Live Press Briefing for The Business of Apparel and Unmarked Street!
Q: What do you think makes your company stand out in the apparel industry?
The Business of Apparel is unique because it combines veteran industry knowledge with a broad network of guest speakers, offering access to insider processes that aren't widely shared in corporate fashion, and it emphasizes long-term mentorship rather than quick fixes.
Come With Me to Do A Live Press Briefing for The Business of Apparel and Unmarked Street!
Q: Can you tell us a little bit about your backstory and what brought you to this career path?
I transitioned from corporate fashion to entrepreneurship after recognizing a need for mentorship and practical guidance. I built Unmarked Street, then expanded into The Business of Apparel to scale leadership, education, and a community-driven approach.
How Boutique Owners Create Their Own Clothing Line (Without Costly Mistakes) with Natalie Hamilton
Q: What role does trademarking and brand naming play in scaling a boutique into a larger line?
Natalie shares that the Grace name was not trademarkable due to similarity to other brands, which led her to rename to Anna & Atticus. This underscores the importance of brand protection early in the process to prevent legal issues and ensure a unique market presence as the business grows.
How Boutique Owners Create Their Own Clothing Line (Without Costly Mistakes) with Natalie Hamilton
Q: What are the practical realities (costs, timelines) of developing a new apparel line for a boutique owner?
The discussion highlights that development costs for a modest collection can easily exceed $20,000 when you include concept development, tech packs, sampling, and pattern work. Natalie emphasizes starting small, validating concepts with customers, and understanding long production timelines to avoid cashflow issues.
How Boutique Owners Create Their Own Clothing Line (Without Costly Mistakes) with Natalie Hamilton
Q: Can you describe how you went from buying wholesale to creating your own branded line and what drove that decision?
Natalie explains that after years of buying other brands and seeing gaps in size ranges and styles, she envisioned a brand that offered extended sizes and unique designs tailored to her boutique's customer base, integrating in-house products with select wholesale items to gradually transition toward manufacturing more of her own pieces.

Audience Metrics

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Frequently Asked Questions About The Business of Apparel

What is The Business of Apparel about and what kind of topics does it cover?

The show focuses on turning overwhelmed apparel founders into profitable scale-ups through practical frameworks, systems, and expert guidance. Listeners get actionable playbooks on hiring, product development, production, data hygiene, margins, and supplier relationships, plus real-world anecdotes from industry veterans. A standout element is the integration of membership communities, masterclasses, and templates that help founders implement scalable processes without getting lost in theory. This mix appeals to growing brands seeking repeatable profitability, better vendor management, and clear line planning.

Noteworthy strengths include a founder-oriented mindset that emphasizes profit-first scaling, ruthless prioritization (targeted mark... more

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How many listeners does The Business of Apparel get?

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What are the audience demographics for The Business of Apparel?

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How many subscribers and views does The Business of Apparel have?

To see how many followers or subscribers The Business of Apparel has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Business of Apparel?

These podcasts share a similar audience with The Business of Apparel:

1. The Glossy Podcast
2. The Product Boss with Jacqueline Snyder
3. The Business of Fashion Podcast
4. Science Vs
5. How I Built This with Guy Raz

How many episodes of The Business of Apparel are there?

The Business of Apparel launched 3 years ago and published 173 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Business of Apparel?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Business of Apparel?

Rephonic pulls ratings and reviews for The Business of Apparel from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for The Business of Apparel?

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What guests have appeared on The Business of Apparel?

Recent guests on The Business of Apparel include:

1. Brian Finnerty
2. Natalie Hamilton
3. Anna Triponel
4. Ella Ripley Rodriguez

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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