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The Brilliant Brand Podcast

Sonia Chopra

The Brilliant Brand Podcast gives ambitious business leaders and marketers everything they need to take inspired action for radical brand growth. Part explorer, part scientist, and part visionary, award-winning Creative Director & CEO Sonia Chopra guides you through the journey of strategic branding from purpose to profit – by focusing on brains before beauty.

PublishesTwice monthlyEpisodes7Foundeda year ago
Categories
EducationBusinessMarketing

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Latest Episodes

What role do emotions really play in branding?

In this episode of The Brilliant Brand Podcast, we're diving into the power of emotional resonance—how it influences buyer behavior, drives loyalty, and can even override logic (just ask Coke and Pepsi)... more

You hear me say "magnetic brand" all the time.

But what does that really mean?

In this episode of The Brilliant Brand Podcast, I’m breaking down what makes a brand truly magnetic—and how you can become one.

A magnetic brand doesn’t try to please e... more

You cannot build a brilliant brand on guesswork. And yet, so many people try.

In this episode of The Brilliant Brand Podcast, we’re digging into one of the most overlooked tools in branding: customer interviews.

I’ll start with a story from my kitc... more

What do you stand for and believe in? In this episode of The Brilliant Brand Podcast, we dive into crafting a brand purpose statement that actually means something.

You’ll learn two simple, plug-and-play formulas to articulate your purpose with clar... more

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Reviews

5.0 out of 5 stars from 12 ratings
  • The Right Stuff

    I had the privilege of working with Sonia in my former job, and now that I’m an entrepreneur myself, I’m trying to implement everything I learned from her and her team for my own business. I love the manageable strategies she gives, and how she walks you step-by-step thru a branding process. Way to go, Sonia and the whole FreshSparks team!

    Apple Podcasts
    5
    fosterthought
    United States10 months ago
  • Excited for more!

    Congratulations on bringing this podcast to life! 🎉 The first episode was insightful and engaging, and I’m excited to hear more branding insights in future episodes.

    Apple Podcasts
    5
    Aly Prejola
    Philippinesa year ago

Chart Rankings

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Apple Podcasts
#222
India/Business/Marketing

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1. Foster Your Voice Podcast with Kristi Foster

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The Brilliant Brand Podcast launched a year ago and published 7 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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