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Artwork for The BD Catalyst
Law Firms
Artificial Intelligence
Improv
Business Development
Attorneys
In-Person Networking
Client Service
Lawyer Business Development
Marketing
Legal Industry
Journalism
Networking
Chicago
LMA Conference

A podcast for law firm business development and marketing changemakers.

PublishesWeeklyEpisodes8Founded2 months ago
Number of ListenersCategories
MarketingBusiness

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Artwork for The BD Catalyst

Latest Episodes

In this episode of the BD Catalyst, Kristo sits down with Amanda Bekric, MBA, Marketing Manager at Dady & Gardner, P.A., for a conversation about the "old-fashioned" secret sauce behind her firm's success: genuine, deeply human relationships built on... more

This week on the BD Catalyst, Kristo sits down with Lisa Jones, Senior Practice Development Manager at Miller & Martin, for a practical, grounded conversation about what it actually looks like to move the needle on business development inside a law f... more

In Episode 6 of The BD Catalyst podcast, Kristo sits down with Kaley Green, Director of Marketing and Business Development at Fogler, Rubinoff LLP, for a conversation that ranges from what it takes to build and inspire BD culture at a regional mid-ma... more

In this episode Kristo sits down with Eldin Johnston, Marketing Director at Elsberg Baker & Maruri PLLC for a candid and moving conversation about authenticity in all relationships. We discuss music, motorcycles and those famous gold shoes from LMA 2... more

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Recent Guests

Kaley Green
Director of Business Development at Fogler, Rubinoff LLP
Fogler, Rubinoff LLP
Episode: Kaley Green, Director of Business Development at Fogler, Rubinoff LLC
Eldin Johnston
Marketing Director at Elsberg Baker & Maruri PLLC
Elsberg Baker & Maruri PLLC
Episode: Eldin Johnston, Marketing Director at Elsberg Baker & Maruri PLLC
Thomas Keller
Business Development Director at Kerr Russell
Kerr Russell
Episode: Thomas Keller, Business Development Director at Kerr Russell
Emmad Awaad
Business Development Associate at Bodmin PLC
Bodmin PLC
Episode: Emmad Awaad, MBA, Business Development Associate at Bodmin PLC
Adam Brown
Director of Marketing at FMJ (Fafinski Mark & Johnson)
FMJ
Episode: Adam Brown, Director of Marketing at FMJ
Ralph Cooper Jr
Business development manager at Benesch
Benesch (Chicago)
Episode: Ralph Cooper, Jr., BD Manager at Benesch

Host

Kristo Swin
Host of The BD Catalyst

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

Emmad Awaad, MBA, Business Development Associate at Bodmin PLC
Q: What's in a name? Does having an associate in your title help you relate more to the attorneys?
Emmad explains that an associate title helps some firms by signaling a bridge role between BD/marketing and attorneys, though it varies by firm structure; it's about clarifying what BD does and gaining buy-in from attorneys.
Thomas Keller, Business Development Director at Kerr Russell
Q: What role do in-person events play in building strong professional relationships in the legal industry, especially after recent shifts to virtual formats?
In-person interactions create deeper connections and trust, complementing virtual tools, and the firm has prioritized being present to sustain relationships and opportunities.
Thomas Keller, Business Development Director at Kerr Russell
Q: How have you seen improv principles like yes, and and being in the moment apply to training lawyers and advancing their business development goals?
Improv teaches adaptability, precise initiation, and group storytelling, which the guest maps to attorney coaching, client conversations, and strategic collaboration within firms.
Thomas Keller, Business Development Director at Kerr Russell
Q: Tom, what's your connection and background with improv, and how does it relate to business development for lawyers?
The guest explains his journey from stand-up to improv in North Carolina, how improv teaches collaboration and listening, and how those skills translate into coaching attorneys and driving growth in law firms.

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Frequently Asked Questions About The BD Catalyst

What is The BD Catalyst about and what kind of topics does it cover?

A show focused on business development and marketing leadership within the legal sector, with a strong emphasis on practical BD tactics, client relationship management, and experiential learning from conferences and coaching methodologies. Episodes frequently explore how to apply human-centered approaches—storytelling, improvisation, and mentorship—to rainmaking, portfolio development, and firm culture. Notable angles include AI adoption in BD, the intersection of marketing and BD, and coaching lawyers to build durable books of business. The format tends to feature practitioners from law firms and legal marketing teams sharing actionable strategies, frameworks, and real-world anecdotes, often tied to professional development, conference cul... more

Where can I find podcast stats for The BD Catalyst?

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How many listeners does The BD Catalyst get?

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Which podcasts are similar to The BD Catalyst?

These podcasts share a similar audience with The BD Catalyst:

1. Pod Save America

How many episodes of The BD Catalyst are there?

The BD Catalyst launched 2 months ago and published 8 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The BD Catalyst?

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What guests have appeared on The BD Catalyst?

Recent guests on The BD Catalyst include:

1. Kaley Green
2. Eldin Johnston
3. Thomas Keller
4. Emmad Awaad
5. Adam Brown
6. Ralph Cooper Jr

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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