John Stech, The Auto Ethnographer, draws on his thirty years in the global automotive industry to bring the world to your doorstep in both an informative and entertaining way using a style rooted in autoethnography.
What is "autoethnography"? Derived from Tony E. Adams’ definition, "autoethnography" is a research method leaning on the experiences of individuals to analyze assumptions, culture, co... more
Publishes | Weekly | Episodes | 34 | Founded | 8 months ago |
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Number of Listeners | Categories | Places & TravelLeisureAutomotiveSociety & Culture |
In Part 3 of a 4-part series, Grace Mou, Chinese trend forecaster and brand strategist, explains why Chinese consumers are flocking to Chinese automotive brands, especially electric vehicles. Together with Auto Ethnographer host, John Stech, she disc... more
In Part 2 of a 4-part series, Grace Mou, Chinese trend forecaster and brand strategist, explains how China has emerged from its past of copycatting foreign goods and brands, and is now rapidly advancing its own innovation. Together with Auto Ethnogra... more
Grace Mou joins host John Stech on this week’s Auto Ethnographer Podcast for the first of a four-part series on the Chinese market, marketing, branding, and trend forecasting. She helps to unravel the current consumer sentiment in China, the world’s ... more
Philipp Schiemer is equally comfortable leading a dealer meeting at Mercedes-Benz Brasil or driving a cutting-edge performance car around the track at Mercedes-AMG. And it’s no wonder because he has been CEO of both companies.
This week’s Auto Ethno... more
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #104 | |
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Apple Podcasts | #3 | |
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Apple Podcasts | #186 |
Listeners, social reach, demographics and more for this podcast.
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The Auto Ethnographer launched 8 months ago and published 34 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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