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The Auto Ethnographer with John Stech

John Stech

John Stech, The Auto Ethnographer, draws on his thirty years in the global automotive industry to bring the world to your doorstep in both an informative and entertaining way using a style rooted in autoethnography.

What is "autoethnography"? Derived from Tony E. Adams’ definition, "autoethnography" is a research method leaning on the experiences of individuals to analyze assumptions, culture, co... more

PublishesWeeklyEpisodes34Founded8 months ago
Number of ListenersCategories
Places & TravelLeisureAutomotiveSociety & Culture

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Latest Episodes

In Part 3 of a 4-part series, Grace Mou, Chinese trend forecaster and brand strategist, explains why Chinese consumers are flocking to Chinese automotive brands, especially electric vehicles. Together with Auto Ethnographer host, John Stech, she disc... more

In Part 2 of a 4-part series, Grace Mou, Chinese trend forecaster and brand strategist, explains how China has emerged from its past of copycatting foreign goods and brands, and is now rapidly advancing its own innovation. Together with Auto Ethnogra... more

Grace Mou joins host John Stech on this week’s Auto Ethnographer Podcast for the first of a four-part series on the Chinese market, marketing, branding, and trend forecasting. She helps to unravel the current consumer sentiment in China, the world’s ... more

Philipp Schiemer is equally comfortable leading a dealer meeting at Mercedes-Benz Brasil or driving a cutting-edge performance car around the track at Mercedes-AMG. And it’s no wonder because he has been CEO of both companies.

This week’s Auto Ethno... more

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Chart Rankings

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Apple Podcasts
#104
Italy/Leisure/Automotive
Apple Podcasts
#196
France/Leisure/Automotive
Apple Podcasts
#244
Germany/Leisure/Automotive
Apple Podcasts
#3
Hong Kong/Leisure/Automotive
Apple Podcasts
#49
India/Leisure/Automotive
Apple Podcasts
#54
Brazil/Leisure/Automotive
Apple Podcasts
#79
Hong Kong/Leisure
Apple Podcasts
#154
Taiwan/Leisure/Automotive
Apple Podcasts
#167
Switzerland/Leisure/Automotive
Apple Podcasts
#186
Austria/Leisure/Automotive

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1. Alte Schule

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The Auto Ethnographer launched 8 months ago and published 34 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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