The Ad Watchers
BBB National ProgramsJoin National Advertising Division attorneys on this podcast as they explore advertising claims and what it means to put them to the truthfulness test.
| Publishes | Monthly | Episodes | 10 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | Non-ProfitTech NewsNewsBusiness | |||
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Latest Episodes
In this episode of Ad Watchers, hosts Eric Unis and Annie Ugurlayan, attorneys at the National Advertising Division (NAD), revisit the Federal Trade Commission’s (FTC) Endorsement Guides. Given the recent updates to the Guides, the Ad Watchers have r... more
In this episode of Ad Watchers, your hosts discuss a critical link in the chain of advertising industry self regulation: the National Advertising Review Board, or NARB, the appellate body for National Advertising Division cases. more
In this episode of Ad Watchers, hosts Dan and Annie take you behind the scenes of the U.S. system of self-regulation in the advertising industry and discuss some of the myths, the misconceptions, and misunderstandings advertisers have. more
The Data Privacy Framework (DPF) Program is now in effect, replacing the Privacy Shield Program as the mechanism to allow the safe, seamless transfer of personal data from the EU to the U.S in compliance with EU law. In this special edition episode o... more
In 1974, NAD’s sister program, the Children’s Advertising Review Unit, or CARU, was established to monitor an area of national advertising not covered by NAD: the unique children’s marketplace. CARU’s role? To protect children under 13 from advertisi... more
Number one claims communicate powerful messages of comparative superiority over competitors and can be very effective in advertising a product or service, but powerful claims require careful use and strong support. So what does it take to be able to ... more
Consumers want to make responsible purchases when they can and, when it comes to helping the environment, that means selecting products that claim to do just that. But can advertisers back up what they claim? And what do advertisers need to think abo... more
Now more than ever consumers are paying attention to their health and wellness. Research indicates that consumers see health and wellness as ‘essential-spend categories.’ Not surprisingly, many brands see this as an opportunity to advertise a new pro... more
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Chart Rankings
Apple Podcasts | #202 |  United States/Business/Non-Profit |
Apple Podcasts | #78 |  Saudi Arabia/Business/Non-Profit |
Audience
Listeners, engagement and demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Engagement Score | |||
|---|---|---|---|---|---|
| Primary Location | Social Media Reach | ||||
Frequently Asked Questions About The Ad Watchers
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The Ad Watchers launched a year ago and published 10 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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