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Artwork for That UGC Mum

That UGC Mum

Xanthe
User Generated Content
Content Creation
Work-Life Balance
Personal Branding
Motherhood
Social Media
Social Media Marketing
Burnout
Australia
Entrepreneurship
Community Support
Community Building
Digital Products
User-Generated Content
Emotional Freedom Techniques
Chronic Illness
Digital Marketing
Master Resale Rights
Cyclical Living
Networking

The User Generated Content Podcast For mums who want to have it all. I’m talking about the feminine urge to be there for your kids at the drop of a hat, never miss a sports carnival… but also the feminine urge to build a god damn empire. Hosted by me, Xanthe

PublishesWeeklyEpisodes38Foundeda year ago
Number of ListenersCategories
MarketingBusiness

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Artwork for That UGC Mum

Latest Episodes

This is the season finale, babe, and we’re gearing up for the creator Olympics: Black Friday. I’m handing you my exact survival playbook—how to book more jobs now, keep your brain intact, and deliver content that actually cuts through the chaos (even... more

Girlfriend, let’s get real. My first year in UGC? A full-blown bin fire 🔥 (and not the cute aesthetic kind). In today’s episode I’m spilling the three biggest mistakes I made as a fresh-off-the-boat creator so you can skip the potholes and head stra... more

Living with parents, drowning in 📦 boxes, and counting down to a dream kitchen reno 🏡—but still dropping UGC truth bombs you need to hear. In this episode, Xanthe shares the 3 habits quietly killing your UGC game (and your sanity) and what to do in... more

What happens when a Melbourne mum picks up a camera during lockdown… and turns it into a full-time UGC career? In this week’s episode, I sit down with the Phoebe Alexander — one of Australia’s early UGC pioneers — to chat about her journey from cold ... more

Key Facts

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Recent Guests

Phoebe Alexander
UGC veteran and content creator
Episode: Ep. 36 I Built a Full Time UGC Gig all on Inbounds: Phoebe Alexander Spills the Tea
Chelsea Anderson
A busy mum and UGC creator, founder of a brow business, and art innovator at a daycare.
Episode: Ep. 31 “My first UGC jobs came from putting this one thing in my Insta bio” Chelsea Anderson
Andy McDonald
Multi-passionate entrepreneur and content creator with a marketing background.
Episode: UGC Contracts on Repeat with Andy McDonald
Rachael Weaver
Human design and messaging coach
Weaver Co.
Episode: Woo Meets Work: Human Design & Messaging for UGC Creators with Rachael Weaver
Kristy Hocking
Actress, presenter, and yoga facilitator
Episode: Secrets to Bring Confidence & Authenticity to your Content with Actress & Yoga Teacher Kristy Hocking
Christine Corcoran
High-ticket sales coach and money mindset coach
Episode: $10K Months and BEYOND With High Ticket Sales & Money Mindset Coach, Christine Corcoran
Mia Steele
Former paramedic turned successful UGC creator and entrepreneur who promotes diversifying income in content creation.
Episode: Diversifying Your Income & UGC Longevity with Mia Steele
Sarina Coventry
Former women's health nutritionist and clinical EFT tapping practitioner
Episode: Harnessing the Power of Your Hormones & Nervous System as a Mother & Business Owner with Sarina Coventry
Kellie Bright
A powerhouse in the UGC community who prioritizes authenticity over social media pressure.
Episode: Ditching the Content Creation Hamster Wheel, With Kellie Bright

Host

Xanthe
Host of the podcast, focusing on the journey of mothers in the UGC space, sharing her insights and experiences with her audience.

Reviews

5.0 out of 5 stars from 8 ratings
  • Raw, Real, Honest & Funny!

    Thank you Xanthe for pouring so much into this podcast. I’ve listened to every episode and have found them all SO HELPFUL.

    Apple Podcasts
    5
    Jen Aquila
    Canada2 months ago
  • Such a wealth of knowledge

    I’ve followed Xanthe for years and love her expertise in UGC & the great ideas she shares to help build your own UGC business. As a added bonus the interviews of other creators are epic. Thanks for taking the time to make this post cast for us. Love your work xx Donna

    Apple Podcasts
    5
    Donnabuck
    Australia3 months ago
  • Low Key Best UGC Creator

    Xanthe is one of the most chill, down to earth UGC creators and is such a wealth of knowledge in this space. In a fast paced niche, this lady will bring back the zen and help you build a sustainable UGC career that feels GOOD!

    Apple Podcasts
    5
    MiaHive
    Australia4 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Feedback highlights the mix of authenticity and practical advice as significant draws for the audience.
Listeners appreciate the wealth of knowledge shared by the host and guests, particularly in relation to UGC and personal branding.
Many users find the content relatable and helpful, especially given its focus on the challenges faced by mothers.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#164
Australia/Business/Marketing
Apple Podcasts
#145
Poland/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Building a UGC Empire While Juggling a 9-5 & 3 Kids With Lia Weightman
Q: What was your first gig and how did it go?
Lia's first gig was with a skincare brand after she reached out, and she expressed how it was a great experience despite being a newbie.
Building a UGC Empire While Juggling a 9-5 & 3 Kids With Lia Weightman
Q: What do you do and who are you?
Lia discusses her background and how she juggles being a mother of three while managing her UGC journey alongside a side job in admin.
Content Creation Amidst Chronic Illness as a 40+ Mum with Mel Krazilovski
Q: What are your best advice on contracts and rates for someone just starting out?
Ensure your contracts are covered by local law and research what others are charging. Ask the right questions before agreeing to anything.
Content Creation Amidst Chronic Illness as a 40+ Mum with Mel Krazilovski
Q: Can you tell me how you first found out that UGC was a thing?
I was creating content as an influencer and started to see some demand for licensed content, which led me to discover UGC.
$10K Months and BEYOND With High Ticket Sales & Money Mindset Coach, Christine Corcoran
Q: How much of your success is based on what you do versus how you think and feel?
Christine states that success is closely related to mindset, as thoughts create emotional responses that drive behavior.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About That UGC Mum

What is That UGC Mum about and what kind of topics does it cover?

Focusing on user-generated content (UGC), this podcast connects with mothers striving to balance their roles as caregivers with their ambitions for professional growth. Key episodes explore real-life strategies for creating meaningful content, navigating the UGC space, and building successful personal brands. Notable aspects include shared experiences between the host and guests, who often provide insights into their challenges and learnings in the industry, fostering a sense of community and support among listeners. Overall, the show emphasizes authenticity, empowerment, and the importance of resilience for mothers pursuing their entrepreneurial dreams.

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Which podcasts are similar to That UGC Mum?

These podcasts share a similar audience with That UGC Mum:

1. UGC 101
2. UGC Pro Podcast
3. Paid To Travel: The UGC Podcast
4. I Am That Content Creator Podcast
5. Good Content with Shannon McKinstrie

How many episodes of That UGC Mum are there?

That UGC Mum launched a year ago and published 38 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact That UGC Mum?

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Where can I see ratings and reviews for That UGC Mum?

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What guests have appeared on That UGC Mum?

Recent guests on That UGC Mum include:

1. Phoebe Alexander
2. Chelsea Anderson
3. Andy McDonald
4. Rachael Weaver
5. Kristy Hocking
6. Christine Corcoran
7. Mia Steele
8. Sarina Coventry

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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