Tendências de Mercado e Consumo - Celia Linsingen
Célia LinsingenToda tendência conta uma história sobre o que está mudando no consumo, no marketing e nas marcas. No podcast Tendências de Mercado e Consumo, eu, Célia Linsingen, trago uma ou mais tendências por episódio e mostro como elas podem — e devem — ser exploradas no mercado. Enquanto você apaga incêndios, eu acendo faróis. Faço a curadoria, corto o ruído e entrego o que importa — com alma, contexto, cora... more
| Publishes | Twice monthly | Episodes | 126 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Language |  Portuguese | Number of Listeners | Categories | BusinessMarketing |
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Latest Episodes
Enquanto o Brasil registra o menor índice de leitores da série histórica da pesquisa Retratos da Leitura, o mercado editorial cresce, as vendas aumentam e os livros voltam a ocupar um espaço relevante na cultura e no comportamento de consumo.
Parece... more
Durante décadas, outros decidiram por nós. A marca dizia o que era desejável. O algoritmo dizia o que era relevante. A publicidade dizia o que era aspiracional. O roteiro social dizia quando era hora de comprar o imóvel, ter filhos, se aposentar.Esse... more
Estamos vivendo uma era em que quase nada parece definitivo. Carreira, relacionamentos, consumo, identidade… tudo parece provisório, ajustável, em constante atualização. Como se a vida inteira tivesse entrado em modo teste.
Neste episódio, eu explor... more
O consumidor de 2026 não é rico nem pobre. Ele é estrategista.
Ele compra o arroz mais barato do supermercado e coloca o azeite mais caro no carrinho. Paga o iPhone à vista e compartilha senha de streaming. Viaja em classe econômica e escolhe um ja... more
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #86 |  Brazil/Business/Marketing |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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Tendências de Mercado e Consumo launched 7 years ago and published 126 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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