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Artwork for TECHtonic: Trends in Technology and Services

TECHtonic: Trends in Technology and Services

Technology & Services Industry Association
Customer Success
Artificial Intelligence
Customer Experience
Saas
Salesforce
TSIA
Education Services
Generative AI
Technology Industry
Change Management
Revenue Growth
Value Realization
Sales Organizations
Operational Efficiency
AI Capabilities
Professional Services
Predictive Analytics
Docusign
Ai-Native Startups
AI Economics

Join host Thomas Lah as he discusses shifts in the ever-changing technology industry with tech executives, researchers, and thought leaders who share their experience and provide their perspective and data on what companies should do to stay relevant, be profitable, and succeed.

PublishesTwice monthlyEpisodes135Founded5 years ago
Number of ListenersCategories
ManagementBusinessTechnology

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Artwork for TECHtonic: Trends in Technology and Services

Latest Episodes

Thomas Lah opens the episode by describing TSIA's model-driven revenue engine framework: using AI to monitor every customer touchpoint in real time instead of running revenue off CRM fields and pipeline reviews. His guest, Stephen Messer, has spent t... more

Thomas Lah welcomes social psychologist Sarah DiMuccio to talk about the human side of AI transformation. They dig into why AI adoption triggers anxiety across every role, seniority level, and demographic: it isn't resistance to a task, it's a threat... more

In this episode of TECHtonic, Thomas Lah welcomes Deb Ashton, Founder of Certinia, for a conversation about the transformation of professional services in the age of AI. They explore why traditional utilization-based business models are giving way to... more

AI is changing everything—but there's one part of the conversation many organizations still aren't having: the economics. As enterprises race to deploy copilots, agents, and generative AI across every department, leaders are discovering that AI costs... more

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Recent Guests

Sarah DiMuccio
Social psychologist studying human factors in AI transformation
Independent/Consultant
Episode: 131. Psychological Safety Is Your AI Strategy
Deb Ashton
Co-founded Certinia (formerly Financial Force) and leads strategic customer experience at Certinia
Certinia
Episode: 130. Beyond Billable Hours in Professional Services with Certinia
Kunal Agarwal
Co-founder and CEO of Unravel Data
Unravel Data
Episode: 129. The AI Bill Is Coming Due: Making Enterprise AI Profitable
Agam Vasani
Former Senior Vice President of Customer Experience at LeanData
LeanData
Episode: 128. SIGNAL Over Noise: AI, Convergence, and the End of Siloed Service
Alok Shukla
CEO and co-founder of Funnel Story
Funnel Story
Episode: 127. Your Customers Have Been Telling a Story. AI Can Finally Read It.
Kusal DeSilva
Questioner on stage, audience member turned panelist
Episode: 126. Live from the 2026 TSIA Board Summit: Executive Leaders Debate the Future of Services
Michael Harnum
CEO of ESG Success
ESG Success
Episode: 125. Outsourcing Impact: A New Playbook for Customer Success Leaders
Angelica Riemann
SGP and President of the CrossLab Group at Agilent
Agilent Technologies
Episode: 124. Science Meets Strategy: Inside Agilent’s Growth Engine
Cormac Whelan
CEO of Nitro Software
Nitro Software
Episode: 123. How to Beat Bigger Competitors (Without Bigger Teams)

Host

Thomas Lah
Host; Executive Director at TSIA; leads TECHtonic and related shows; central figure across episodes.

Reviews

4.9 out of 5 stars from 50 ratings
  • Such a wealth of knowledge! đź§ 

    If you’re currently a tech business owner, entrepreneur, or want to be one in the future, then this podcast should be part of your content diet. What better way to keep up with the latest in the world of tech than to hear directly from leaders and innovators shaping the industry - thank you to the TSIA team for creating such an incredible resource!

    Apple Podcasts
    5
    ASobering
    United States4 years ago
  • Great content!

    A podcast where you can find the latest trends in the technology industry what you can do to keep up.

    Apple Podcasts
    5
    More Than Engineering
    Philippines4 years ago
  • Great content, mediocre audio

    I love this Podcast. It really helps me think about how to be a better CS practitioner and leader. My one wish is that the host would either put on a headset or move to a room with carpet. His portion of the audio is very echoey and sort to of distracting.

    Apple Podcasts
    4
    Veg-Ann
    United States4 years ago
  • I love anything TSIA serves up!

    I really like their research, so this is a welcome new resource

    Apple Podcasts
    5
    Jwseals
    United States5 years ago
  • Great start!

    An awesome start to a podcast with a lot of promise. TSIA had a solid understanding of the shift from products to service led growth. Excited to follow the content released by the TSIA team in this format.

    Apple Podcasts
    5
    Edleguizamo
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests bring practical frameworks for AI, CS, and pricing strategies.
Some listeners note audio quality issues but praise the content quality.
Shows depth with evidence-based tech leadership insights.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

130. Beyond Billable Hours in Professional Services with Certinia
Q: Take me back. What did you see about the services business 16 years ago that made you want to start Certinia?
The opportunity was at the intersection of customer success, product innovation, and business strategy—building a system that unifies services delivery, customer success, and financials to deliver a full picture of the customer and a better, more profitable services business.
128. SIGNAL Over Noise: AI, Convergence, and the End of Siloed Service
Q: Tell us how you got the CSMs to trust and adopt the model during the transition from existing processes.
Adoption came fastest through peer-led efforts, focusing on AI jams and prompts that directly helped people prepare for QBRs and calls; top performers gained value quickly when the AI provided concrete, usable outputs tied to their daily outcomes.
128. SIGNAL Over Noise: AI, Convergence, and the End of Siloed Service
Q: How long did it take to tune the model and get it to reliably guide CSMs, given the data deluge?
The first version was out in about a week, but tuning to identify the right signals and achieving reliable guidance took over a quarter, with the initial model stabilizing in a few days but refinement continuing for weeks and months.
128. SIGNAL Over Noise: AI, Convergence, and the End of Siloed Service
Q: When AI first became a thing at LeanData, what were some of the first operational problems in services you realized AI could really make a difference?
The initial breakthrough was reducing signal-to-noise inside the customer lifecycle by consolidating 40-plus indicators from product usage, support, NPS, and more into a coherent set of actions for CSms, with AI gradually moving from classification to practical guidance and a 360-degree customer view.
129. The AI Bill Is Coming Due: Making Enterprise AI Profitable
Q: How should companies price and manage AI initiatives to ensure ROI?
Move away from user-based pricing to consumption-based or capacity-based pricing, use real-time FinOps to measure spend against value, and perform upfront business-value assessments to anchor ROI and reduce waste.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

The show centers on how AI, services-led growth, and digital transformations are reshaping technology companies, with executives from enterprise software, hardware, and services sharing concrete use cases, go-to-market dynamics, and organizational shifts. Episodes frequently cover value-based pricing, CS as a service, AI-enabled support, and the evolving economics of software, often highlighting real-world deployments, ROI considerations, and the tension between sales-led and service-led engagement. Notably, discussions blend strategic frameworks with practical, data-driven insights from major vendors and innovative startups alike, making it a useful resource for leaders evaluating AI adoption, pricing models, and service strategies in tech... more

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1. Inside the Strategy Room
2. HBR IdeaCast
3. Freakonomics Radio
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this podcast launched 5 years ago and published 135 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Sarah DiMuccio
2. Deb Ashton
3. Kunal Agarwal
4. Agam Vasani
5. Alok Shukla
6. Kusal DeSilva
7. Michael Harnum
8. Angelica Riemann

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