CXM Academy Podcasts

CXM Academy

Customer Experience

Experimentation

Systems Thinking

CX Observability

Data Storytelling

Entrepreneurship

Stakeholder Management

Voice Of the Customer

Transformation

CX Strategy

Jobs To Be Done

Organizational Culture

Bulgaria

Freon

Metadata

Collegin Belgium

Germany

Ethics In AI

Data Analytics

Servqual

Welcome to CXM Academy Podcasts, where we explore customer experience from every angle. Home to Table 7, our global journey into CX across cultures, and Table Stakes, deep-dive masterclasses with world-class CX experts.

Whether you want conversational storytelling or expert insights, you'll find practical insights served fresh

1 rating

Publishes	Weekly	Episodes	30	Founded	a year ago
Number of Listeners		Categories	MarketingBusiness

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Latest Episodes

Table 7 in The Netherlands - Roll up your sleeves and Jump

In this episode, the host explores the unique experiences and cultural aspects of the Netherlands, focusing on positioning, marketing strategies, and the impact of technology on brand positioning. The conversation delves into the Dutch culture of dir... more

23 Jun 2026 • 53 min

Table 7 in Germany - The Art of the Ands

Table 7 · S2 · E01 — The Art of the Ands

Germany · with hosts Michel Stevens & Bram De Vos

Michel and Bram packed a car in Belgium and drove eight hours into Germany to test a stereotype. Efficient. Organized. A little serious. They came back with t... more

19 May 2026 • 59 min

Table Stakes - Data-driven content - With Anthony Cocozza

The conversation explores the purpose of content marketing, emphasizing its role in reducing friction, increasing confidence, and deepening customer relationships.

Content serves to reduce friction, increase confidence, or deepen the customer relati... more

12 May 2026 • 26 min

Table Stakes - Designing AI with care - With Sune Selsbæk-Reitz

The conversation explores the distinction between AI fluency and intelligence, highlighting the impact of fluency on human perception. It also delves into the concept of trust in AI language models and the influence of clear and convincing explanatio... more

5 May 2026 • 22 min

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Periodisk - Videnskabens VindereRAKKERPAK

Recent Guests

Justyna Cisirska

Positioning strategist and founder of the Marketing Waiting Room

Marketing Waiting Room

Episode: Table 7 in The Netherlands - Roll up your sleeves and Jump

Christian Peter

Professional with years in German banking, author of It Depends on the Ands

Episode: Table 7 in Germany - The Art of the Ands

Anthony Cocozza

Head of Digital Growth at Collegin Belgium

Collegin Belgium

Episode: Table Stakes - Data-driven content - With Anthony Cocozza

Sune Selsbæk-Reitz

Tech philosopher and data and AI strategist

Demand

Episode: Table Stakes - Designing AI with care - With Sune Selsbæk-Reitz

Joan Sardà

CX strategist, professor teaching customer analytics and CX design, independent consultant

Independent consultant

Episode: Table Stakes - How to build a real CX Strategy - with Joan Sardà

Luke Jamieson

CX expert focusing on contact centers and CX observability

Operata / CX Observability advocate

Episode: Table Stakes - From handle time to human time - with Luke Jamieson

Graham Hill

Service expert who studies customer experience and Servqual

Episode: Table Stakes - Mind the Gap - with Graham Hill

Nils Stotz

Researcher on experimentation programs

Episode: Table Stakes - Testing alone will make you lose - with Nils Stotz

Amalia Goux

CX strategist recognized as one of the top 50 voices in CX

CXM Academy

Episode: Table Stakes - Promises are made to be broken - with Amalia Goux

Host

Michel Stevens

Host of the show and course director at CXM Academy; leads conversations with guests on CX strategy, data, and leadership.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts

#61

Denmark/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Table Stakes - The Myth of Loyalty with Dale W. Harrison

Q: What should CX professionals focus on if loyalty is largely a myth?

Shift from chasing permanent loyalty to managing and optimizing share of category requirements and market share through realistic, measurable moves; focus on product improvements that reduce the need for marketing crutches, and use cohort-based analytics to assess true retention and value.

Table Stakes - The Myth of Loyalty with Dale W. Harrison

Q: What is double jeopardy in a business context?

Double jeopardy describes a universal buying pattern where larger brands have more customers and only slightly more loyal customers; together this leads to a stable market structure where increasing loyalty is extremely difficult and largely driven by changes in overall brand choice and purchase frequency.

Table Stakes - Promises are made to be broken - with Amalia Goux

Q: How should a company balance global brand consistency with local cultural relevance?

Standardize core principles while executing locally with deep context, languages, and local customer behaviors; there is no one-size-fits-all recipe, especially in diverse markets like Vietnam.

Table Stakes - Promises are made to be broken - with Amalia Goux

Q: What is the most dangerous friction when a company's stated promise doesn't match the customer's lived reality?

Trust friction is the core issue; once trust erodes, customers and even employees lose belief, and it becomes expensive to recover.

Table Stakes - Make Data Drive Change with Brent Dykes

Q: Could you give us the 92nd version of your story? How do we become the person that organizes an organization's plan when their data isn't driving decisions?

Brent describes his background in marketing analytics, his move into writing Effective Data Storytelling, and his consulting work at Analytics Hero, illustrating how his experience shapes a practical approach to turning data into influential narratives.

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Frequently Asked Questions About CXM Academy Podcasts

What is CXM Academy Podcasts about and what kind of topics does it cover?

The show centers on customer experience through practical frameworks, cross-cultural case studies, and data-informed strategy. Episodes frequently blend hands-on tactics for CX design, governance, and measurement with big-picture thinking about personalization, AI ethics, and organizational change. A hallmark is hosting authority Michel Stevens guiding conversations with renowned practitioners and researchers, often pairing B2B and B2C perspectives to reveal how to connect customer needs with business outcomes. Notable strengths include a clear emphasis on turning insights into action—whether via systems thinking, learning cultures, or evidence-based content strategies—and a knack for translating complex concepts into actionable playbooks f... more

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How many listeners does CXM Academy Podcasts get?

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Which podcasts are similar to CXM Academy Podcasts?

These podcasts share a similar audience with CXM Academy Podcasts:

1. Periodisk - Videnskabens Vindere

How many episodes of CXM Academy Podcasts are there?

CXM Academy Podcasts launched a year ago and published 30 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on CXM Academy Podcasts?

Recent guests on CXM Academy Podcasts include:

1. Justyna Cisirska
2. Christian Peter
3. Anthony Cocozza
4. Sune Selsbæk-Reitz
5. Joan Sardà
6. Luke Jamieson
7. Graham Hill
8. Nils Stotz

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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