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Swim Against The Tide

Steve Henry
Zappi
Pieminister
United Kingdom
Artificial Intelligence
Myzone
Wuffes
Cookaway
Carv
London
Solo60
Sign Of the Times
Burgerism
Liberation Foods
Timpson
Pasta Evangelists
Pizza Pilgrims
7th Heaven
Biscuiteers
Bella & Duke
Hospitality

The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take ... more

PublishesWeeklyEpisodes95Founded2 years ago
Number of ListenersCategories
EntrepreneurshipCareersBusiness

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Artwork for Swim Against The Tide

Latest Episodes

In this episode, Josh Sargent, CEO of UK for CLARK, the business behind the Tom and Polly life assurance brands joins Steve Henry on Swim Against The Tide.

Josh shares his remarkable journey from a working-class upbringing in Gloucestershire and cho... more

Nick Rawlings has spent his career helping ambitious challenger brands compete against some of the biggest names in technology and communications. From taking on BT and Sky during the early days of cable to helping scale Plusnet, Nick has learned wha... more

In this episode of Swim Against The Tide, Steve Henry talks to Heather Matthews, Managing Director of Little’s Chauffeur Drive – a 60-year-old Scottish family business built on trust, service and an obsessive attention to detail.

From its humble beg... more

In this episode of Swim Against The Tide, Steve talks to Mairead Quigley, Head of Product Marketing at Phlo — the digital pharmacy scaling fast in one of healthcare’s most competitive and talked-about spaces.

Mairead shares how Phlo moved from NHS p... more

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Recent Guests

Heather Matthews
Managing Director of Littles Chauffeur Drive
Littles Chauffeur Drive
Episode: Ep093 – Heather Matthews, MD, Littles | Driving Trust – Scaling a family brand | SATT
Mairead Quigley
Head of Product Marketing at Phlo
Phlo
Episode: Ep092 – Mairead Quigley, Hd of Product Marketing, Phlo | From Prescriptions to Preventative Health | SATT
Sam Venning
Founder of Wuffes, pet supplement brand
Wuffes
Episode: Ep091 – Sam Vennings, Co-Founder, Wuffes | Wuffes – teaching an old market new tricks | SATT
Ben Alderton
Founder and CEO of Solo60
Solo60
Episode: Ep090 – Ben Alderton, Founder, Solo60 | Solo60: Building the gym you don’t have to share | SATT
Humphrey Bodington
Co-Founder of Conka
Conka
Episode: Ep089 – Humphrey Bodington, Co-Founder, Conka | Conka: Naturally unlocking brain potential | SATT
Gillian Ridley Whittle
Founder of Peachaus, advocate for women's health and ethical fashion
Peachaus
Episode: Ep088 – Gillian Ridley Whittle, Founder, Peachaus | Building Peachaus: Creating a movement for good | SATT
Jay Worthy
Group CEO of MyZone
MyZone
Episode: Ep087 – Jay Worthy, Group CEO, MyZone | Creating momentum & motivation in the fitness market | SATT
Sahil Verma
CEO of Cookaway
Cookaway
Episode: Ep086 – Sahil Verma, CEO, Cookaway | The Accidental Foodpreneurs getting you to cook together | SATT
Antonia Johnstone
CEO and Refounder of Sign of the Times
Sign of the Times
Episode: Ep085 - Antonia Johnstone, CEO, Sign of the Times | Re-founding a brilliant brand for the next generation | SATT

Host

Steve Henry
Host of Swim Against The Tide, Audience Collective (co-founder)

Reviews

5.0 out of 5 stars from 18 ratings
  • Real business stories 🤩

    A great listen! Inspiring to hear real stories from entrepreneurs and leaders happy to share their stories

    Apple Podcasts
    5
    DataSal
    United Kingdom2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The conversations feel authentic and actionable for aspiring entrepreneurs.
Listeners value real founder stories and practical lessons for growth.
Strong emphasis on brand differentiation and leadership insights.
Guests are diverse, high-caliber founders across sectors.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Ep058 – Chris Rennoldson, Co-Founder, Pasta Evangelists | From Finance to Fresh Pasta: Following your passion | SATT
Q: Why did you choose a delivery-kitchen model in the early days?
To minimize capital risk while leveraging the team's commercial skills, enabling lean operations and scalable growth without full restaurant fit-outs.
Ep058 – Chris Rennoldson, Co-Founder, Pasta Evangelists | From Finance to Fresh Pasta: Following your passion | SATT
Q: What sparked the shift from finance to pasta entrepreneurship?
A coach encouraged turning passion into a career and treating food as a business opportunity rather than a hobby, leading to formal training and a path into the pasta business.
Ep061 – Jason Stevens, CEO, Wayfairer Travel | From supply chains to landing a dream career | SATT
Q: So would you mind giving us five minutes, Jay, just on how you're here today talking to me?
Jay describes a winding path from school to banking to supply chain, then into sales and leadership roles, which eventually led to meeting the Wayfairer founders and taking on the CEO role as an equal partner who added value beyond capital.
Ep069 – Rodrigo Maza, CEO, Naked Wines | Naked ambition: Bringing themagic back to wine | SATT
Q: How did you step into Naked Wines from a background outside wine, and how did you build trust with the team early on?
I was upfront about not knowing wine but showed how my experience in consumer-centric and e-commerce roles could help. I built trust by aligning with the team on a customer-first vision, sharing my learning journey, and proving I would listen and learn alongside them.
Ep077 – Jamie Grant, Co-Founder & CEO, Carv | Carv: Digitally coaching ski perfection | SATT
Q: So you invented AI basically, Jamie, is that what you're saying?
Yeah, this was before AI was cool, and while it wasn't branded as AI at the time, we applied machine learning concepts to patterns in skiing data to understand good versus bad technique.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Age Range
Household Income
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Frequently Asked Questions About Swim Against The Tide

What is Swim Against The Tide about and what kind of topics does it cover?

This show spotlights founders and leaders who tackle crowded, competitive markets, revealing how they differentiated their brands, scaled sustainably, and navigated the challenges of growth. Episodes center on founder journeys, product development, brand storytelling, partnerships, fundraising, and practical lessons for building a challenger brand. A recurring thread is culture and leadership as the business scales, with guests spanning pet care, fitness, health, fashion, technology, and food. The format focusing on candid, experience-driven conversations tends to attract listeners who want actionable insights and inspiration from real-world entrepreneurship. A notable strength is the host's emphasis on prioritizing customer trust, bold go-... more

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How many listeners does Swim Against The Tide get?

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Which podcasts are similar to Swim Against The Tide?

These podcasts share a similar audience with Swim Against The Tide:

1. Alan Carr's 'Life's a Beach'

How many episodes of Swim Against The Tide are there?

Swim Against The Tide launched 2 years ago and published 95 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Swim Against The Tide?

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What guests have appeared on Swim Against The Tide?

Recent guests on Swim Against The Tide include:

1. Heather Matthews
2. Mairead Quigley
3. Sam Venning
4. Ben Alderton
5. Humphrey Bodington
6. Gillian Ridley Whittle
7. Jay Worthy
8. Sahil Verma

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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