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Supercharge Marketing

Lumen5
Artificial Intelligence
Product Marketing
AI In Marketing
Content Marketing
Demand Generation
Aviation
Global Marketing
Artificial Intelligence In Marketing
Brand Storytelling
Marketing
Social Proof
GE Aerospace
Brand Trust
Regulated Industries
Creative Leadership
Proofmap
Healthcare Marketing
Marketers In Demand
B2B Saas
Lumen5

The Supercharge Marketing podcast is for B2B Marketers who believe in the power of brand and storytelling. Featuring no-B.S. conversations from marketing experts who dare to do things differently, this podcast will leave you feeling inspired and ready to amplify your marketing strategy to thrive and stand out in the rapidly evolving world of marketing.

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This podcast is brought to you by Lumen... more

PublishesTwice monthlyEpisodes39Founded5 years ago
Number of ListenersCategories
EntrepreneurshipBusinessMarketing

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Artwork for Supercharge Marketing

Latest Episodes

Josh Gillick, Senior Director of Creative Marketing at Cisco (WebEx), didn't take a straight line to get where he is—and that's exactly what makes his perspective so valuable. After building his career across freelance and contract work in design, vi... more

Sophie Neate, Global Head of Digital Marketing and Content at ABB Electrification, explores how one of the world’s leading technology companies balances precision account-based marketing with scalable campaign execution across more than 100 countries... more

Caroline Crawford thinks most marketing teams have it backwards. They’re cranking out content without asking the most important question: what’s this actually supposed to do?

The result? Beautiful assets that get posted and promptly ignored. Expens... more

Francisco Chamorro, Director of Marketing and Communications at BBSI, explores what it takes to build marketing programs that are both strategically sound and operationally resilient in an environment where tools multiply, budgets tighten, and alignm... more

Key Facts

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The Daily
The DailyThe New York Times

Recent Guests

Josh Gillick
Senior Director of Creative Marketing at Cisco
Cisco
Episode: Leading Creative Teams in the Age of AI with Josh Gillick, Senior Director of Creative Marketing
Sophie Neate
Global head of digital marketing and content at ABB Electrification
ABB
Episode: Defrictioning the Buyers Journey with Sophie Neate, Global Head of Digital Marketing & Content
Caroline Crawford
Marketing infrastructure architect, CEO of Cultivate Communications
Cultivate Communications
Episode: Intentional Marketing for Scrappy Marketers with Caroline Crawford, CEO of Cultiveight Communications
Francisco Chamorro
Seasoned B2B digital strategist
BBSI
Episode: The Science and Art of Marketing with Francisco Chamorro, Director of Marketing and Communications
Brandon Ratliff
Head of Marketing Technologies & Operations
Qualcomm
Episode: Surgical AI and MarTech Adoption in Enterprise with Brandon Ratliff, Head of Marketing Technologies & Operations
Mike Montooth
Division Vice President of Marketing at NFM Lending
NFM Lending
Episode: Navigating Marketing in Regulated Industries with Mike Montooth, VP of Marketing
Nora Ioane
Business marketing manager for Cardiac Services at SpecialtyCare
SpecialtyCare
Episode: What Teaching Taught Me About Trust, Attention, and Better Marketing with Nora Ioane, Marketing Manager
Jan Liebchen
SVP & Head of Marketing, M&T Bank
M&T Bank
Episode: Brand Strategy Beyond Performance Metrics: How Trust Drives Long-Term Growth with Jan Liebchen, SVP & Head of Marketing
Dean Lawton
Founding Partner, Managing Broker of Abedoway Mortgage Group
Abedoway Mortgage Group
Episode: The Mortgage Broker's Guide to Content Efficiency and AI-Powered Growth with Dean Lawton, Founding Partner

Hosts

Pius Chan
Host of the show
Thomas
Co-host of the show

Reviews

4.7 out of 5 stars from 12 ratings
  • Super informative!

    Great hosts, great guests, and even better conversations.

    Apple Podcasts
    5
    Bfromthe6(04)
    Canada5 years ago
  • Thought-provoking content

    Great information and new insights

    Apple Podcasts
    5
    halfhourworkouts
    United States5 years ago
  • Awesome insights for marketers

    So many lessons in this podcast for marketers and anyone interested in it! Highly recommended

    Apple Podcasts
    5
    oracle89
    Canada5 years ago
  • Always Something New!

    The conversations are so great - always a different perspective and can learn something new with each episode

    Apple Podcasts
    5
    ginarhae
    Canada5 years ago
  • Amazing marketing podcast

    Awesome information on marketing from different people in the field!

    Apple Podcasts
    5
    nc09039
    Canada5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners describe the show as informative and evergreen for marketers.
Fresh perspectives with each guest, keeping topics relevant to modern marketing.
High esteem for the host and guests; content is actionable and engaging.
Guests bring practical, real-world advice that you can apply quickly.
Quality conversations and insightful frameworks across episodes.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#67
Canada/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Maximizing the Power of Customer Stories and Social Proof with Andy Stauffer, CEO of Proofmap
Q: How can marketing tie customer stories to revenue in an enterprise context?
By defining ICPs and personas precisely, aligning funnel stages with testimonial content, and orchestrating the production and distribution of stories (text, video, short clips) across channels, marketing can directly influence funnel metrics and revenue outcomes, rather than producing one-off content.
Maximizing the Power of Customer Stories and Social Proof with Andy Stauffer, CEO of Proofmap
Q: What is social proofing and how did Proofmap come to be?
Social proofing is about mapping and leveraging authentic customer experiences across the enterprise buyer journey. Proofmap emerged from Andy's deep hands-on experience with customers and sales at CloudCoach, aiming to scale that customer-centric approach into a service that helps marketing teams generate credible, actionable testimonials and content beyond simple case studies.
From Sales-Led to Content-Led: How the B2B Buyer's Journey Has Transformed with Pius Chan, VP of Revenue & Growth
Q: What practical steps can a cost-center marketing team take to become revenue-focused?
Start with revenue marketing foundations: implement a system to track where deals come from, tie marketing activities to MQLs and pipeline, and ensure collaboration with sales on inbound/outbound planning. Progress to product marketing and, when appropriate, corporate branding, while always measuring impact on revenue and adjusting targets accordingly.
From Sales-Led to Content-Led: How the B2B Buyer's Journey Has Transformed with Pius Chan, VP of Revenue & Growth
Q: How should a marketing team demonstrate that its content drives revenue?
By aligning marketing KPIs with revenue and pipeline metrics, such as 3X pipeline to revenue targets, and ensuring content at each stage (awareness, consideration, decision) is linked to measurable actions like email signups, demos booked, and closed deals. The goal is to prove that content contributes to revenue rather than just awareness.
From Sales-Led to Content-Led: How the B2B Buyer's Journey Has Transformed with Pius Chan, VP of Revenue & Growth
Q: What has changed the most in how enterprise buyers behave?
Enterprise buyers now favor a content-led journey and often complete much of their research online before engaging with sales, driven by generational shifts, greater access to information, and more options in the market. This shift requires marketing to provide readily accessible, valuable content that supports buyers through awareness, consideration, and decision stages, and ties directly to revenue outcomes.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About Supercharge Marketing

What is Supercharge Marketing about and what kind of topics does it cover?

This show targets B2B marketers who care about brand storytelling, demand generation, and the practical use of AI and technology to move the revenue needle. Across episodes, guests range from enterprise marketing leaders to PMMs and CTOs, focusing on topics like AI-driven workflows, account-based and content-led strategies, measurement and governance in MarTech, and building scalable content systems. The conversations balance strategic thinking with hands-on tactics—from aligning sales and marketing, to repurposing content, to the ethical and regulatory considerations that come with marketing in complex industries. A notable edge is the practical, no-nonsense style and a clear emphasis on actionable frameworks, scalable processes, and reven... more

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Which podcasts are similar to Supercharge Marketing?

These podcasts share a similar audience with Supercharge Marketing:

1. The Daily

How many episodes of Supercharge Marketing are there?

Supercharge Marketing launched 5 years ago and published 39 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Supercharge Marketing?

Recent guests on Supercharge Marketing include:

1. Josh Gillick
2. Sophie Neate
3. Caroline Crawford
4. Francisco Chamorro
5. Brandon Ratliff
6. Mike Montooth
7. Nora Ioane
8. Jan Liebchen

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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