SUPERPOTION™ | Branding & Marketing des marques de boissons, bières et spiritueux — Avec Ludovic Mornand
Studio BlackthornsSuperPotion™ est un podcast destiné à aider les entrepreneur·e·s, startupers, créateurs et créatrices de la filière Boissons, Bières, Vins & Spiritueux. 🔮⚗️🌕 → Site officiel (superpotion.fr) → Ebook "Lance ta SuperPotion avec succès" (superpotion.fr/lance-ta-superpotion-avec-succes-un-guide-branding-complet-pour-developper-consciencieusement-ta-marque-de-boisson/) → Plus de 160 p... more
| Publishes | Twice monthly | Episodes | 93 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Language |  French | Number of Listeners | Categories | MarketingNewsNews CommentaryBusiness |
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Latest Episodes
En France, le marché des spiritueux est saturé, mais comment réussir à imposer sa marque durablement chez les cavistes ? Créer un excellent produit est une étape, mais bâtir une marque que les professionnels réclament et que les consommateurs rachète... more
La distribution est souvent le point de friction majeur pour les fondateurs·trices de marques de boissons. Entre marges élevées, logistique complexe et accès au CHR (Cafés-Hôtels-Restaurants), le rôle du distributeur est plus que jamais remis en ques... more
Comment transformer votre marque de bière, vin, spiritueux ou sans-alcool en référence incontournable sur les réseaux sociaux en 2026 ?
Dans cet épisode 68 de SUPERPOTION™, Ludovic Mornand reçoit Thibault Tourvieille de Labrouhe, fondateur de l'agen... more
Plongez au cœur des grandes tendances bière qui vont façonner la filière brassicole française en 2026. Le marché de la bière artisanale traverse une période de mutation intense : consolidation, inflation, évolution des modes de consommation. Dans cet... more
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Reviews
- Un concentré d'inspiration branding / stratégie dédié aux marques de boissons!
À écouter et partager sans modération. Ludovic accueille toujours des intervenants pertinents, souvent passionnants, dans un format concis et ludique. De quoi élargir ses horizons et trouver une dose règulière d'inspiration pour qui s'intéresse à l'univers des boissons (alcoolisées ou non), notamment sous l'angle marketing et business.
Apple Podcasts5Yves Cosentino
United Kingdom4 years ago - Top
Format interview très instructif avec des invités d'horizons divers. GG!
Apple Podcasts5froginskaFrance4 years ago
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Apple Podcasts | #43 | France/Business/Marketing |
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| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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this podcast launched 6 years ago and published 93 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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