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Artwork for Sports Marketing Machine Podcast

Sports Marketing Machine Podcast

Jeremy Neisser
Ticket Sales
Group Sales
Sports Marketing
Meta
Personalization
Fan Experience
Cognitive Load
Theme Nights
Email Marketing
Conversion Rate Optimization
Artificial Intelligence
Revelocity Sports
Buyout Nights
Customer Service
Marketing Budget
Email Outreach
Sponsorships
Lead Generation
Outsourcing
Renewal Rate

If you're a sports executive or digital marketer working to fill seats, drive ticket sales, and grow your fan base, the Sports Marketing Machine Show is for you! Award-winning sports marketing veteran host, Jeremy Neisser brings with him over 21 years of experience in sports marketing and shares We'll cover all aspects of marketing including digital advertising, social media strategy, branding, cu... more

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Artwork for Sports Marketing Machine Podcast

Latest Episodes

Send us Fan Mail

In the finale of the three-part Fan Journeys series, Jeremy Neisser shows sports teams how to stop losing fans by finding their single biggest leak and fixing it before touching anything else. He hands you a three-number diagnostic ... more

Send us Fan Mail

Every team loses fans in the same three places — and most have no idea it's happening. In Part 2 of the Fan Journey series, Jeremy Neisser pinpoints the capture gap, the relevance gap, and the re-engagement gap: exactly where fans e... more

YouTube

Send us Fan Mail

Most marketing directors couldn't draw their own fan marketing process on a whiteboard — and that gap is quietly costing their team repeat buyers. 

In Part 1 of this three-part series, Jeremy Neisser introduces the Fan Journey: a f... more

YouTube

Send us Fan Mail

Most teams push mini plans hard from October through March, then go silent the moment the season starts — right when they're creating new fans at every home game. In Episode 174, Jeremy Neisser makes the case that your warmest mini ... more

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Steve Robinson
Chief Marketing Officer, Chick-fil-A
Chick-fil-A
Episode: 165 - You’re Behind Pace — Now What?
Brian Coe
Executive involved in ticket sales and marketing for the Wilkes-Barre/Scranton Penguins
Wilkes-Barre/Scranton Penguins
Episode: 162 - How the Wilkes-Barre/Scranton Penguins Increased Ticket Sales by 22% by Making It Easier to Buy
Tom Rupp
Co-founder of Revelocity Sports
Revelocity Sports
Episode: 161 - Connected Marketing: What It Actually Looks Like with Tom Rupp
Mike Van Hise
Founder of Game Day Advising
Game Day Advising
Episode: 136 - Operational Efficiency Playbook: Getting 3% Better with Mike Van Hise
Adam Winslow
Vice President and Chief Marketing Officer for the Florida Everblades
Florida Everblades
Episode: 129 - How the Florida Everblades Grew Attendance by 27% with Adam Winslow
Nick Richardson
Vice President of Ticket Retention and New Business, Texas Rangers
Texas Rangers
Episode: 126: Service-First Selling: How the Texas Rangers Are Redefining Ticketing Success

Host

Jeremy Neisser
Host of the show; veteran sports marketer with extensive experience in driving ticket sales and fan engagement.

Reviews

5.0 out of 5 stars from 22 ratings
  • Jeremy knows his stuff!

    If this podcast was a baseball player, it would be a 5 tool player. Each episode is packed with such great information, I suggest listening while taking notes. It’s that helpful.

    Apple Podcasts
    5
    Viking1869
    United Statesa year ago
  • Simply the best!

    You can tell this guy knows his stuff! Sports isn’t even my field but his marketing tips are so relatable and relevant I feel like anyone can use them. Can’t wait to see what tricks of the trade he shares next!

    Apple Podcasts
    5
    CJNeis
    United States3 years ago
  • Great content

    Love this podcast. Jeremy does a great job of presenting smart digital marketing strategies specifically for the sports industry. In my experience, he’s sharing info that you can only get from years of experience in the front office.

    Apple Podcasts
    5
    ChaseSchlachter
    United States3 years ago
  • Great Instant Value- Implement Right Away

    Good information for sports teams trying to sell more tickets - highly recommend

    Apple Podcasts
    5
    Jeepin'Jen
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Hosts consistently focus on revenue impact over vanity metrics.
Guests provide practical insights and case studies that teams can replicate.
Makes complex ideas actionable with clear frameworks.
Shows a deep command of sports marketing tactics and real-world application.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#30
Mexico/Business/Marketing
Apple Podcasts
#190
Belgium/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

126: Service-First Selling: How the Texas Rangers Are Redefining Ticketing Success
Q: How are ticket plans evolving to fit different fan segments?
Plans have diversified from traditional full-season and subset options to a mix of half-season, 20-game, 10-game packs, and theme-based limited-time offers, with a focus on giving fans flexibility and additional value beyond the ticket itself.
136 - Operational Efficiency Playbook: Getting 3% Better with Mike Van Hise
Q: What is the first step you take when advising a team on operational efficiency?
The first steps involve deep conversations to identify personal pain points, assess where money is going, and determine which areas (staffing, insurance, workers' comp, etc.) are causing leakage; the approach combines P&L review with targeted, impactful changes rather than sweeping, generic cuts.
136 - Operational Efficiency Playbook: Getting 3% Better with Mike Van Hise
Q: Game Day Advising, when did you start this and why did you start it?
Mike explains that after moving from Boise to Indianapolis and observing widespread inefficiencies in independent baseball, he wanted to share his experience to help teams operate leaner while preserving product quality and fan experience; the business grew out of identifying pain points across departments and the need for practical, experience-based guidance.
162 - How the Wilkes-Barre/Scranton Penguins Increased Ticket Sales by 22% by Making It Easier to Buy
Q: What's next after adopting FEVO—what other improvements are you exploring?
We're looking at adding more payment options like Apple Pay and Google Pay, exploring AI chat and automation to support front-office staff, and expanding personalized, data-driven marketing—while preserving the personal touch.
162 - How the Wilkes-Barre/Scranton Penguins Increased Ticket Sales by 22% by Making It Easier to Buy
Q: What measurable results did you see after implementing FEVO alongside Ticketmaster?
We saw a shift from a 60/40 split to 67/33 in FEVO share for direct website sales, a 22% overall increase in individual website sales, and FEVO growing 111% in sales year over year.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About Sports Marketing Machine Podcast

What is Sports Marketing Machine Podcast about and what kind of topics does it cover?

A practical, battle-tested look at selling sports tickets and growing fan engagement, with a focus on group sales, checkout optimization, theme nights, and fan experience. Episodes blend real-world case studies with repeatable playbooks—from reducing friction in the purchase path and personalizing outreach to designing memorable event experiences and effective outsourcing. The host consistently emphasizes revenue impact, measurable outcomes, and long-term fan relationships, often illustrating concepts with concrete team examples and step-by-step frameworks. A standout trait is the emphasis on actionable clarity over hype, making it valuable for teams, venues, and marketers aiming to move ticket sales and loyalty forward in a measurable way.... more

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How many listeners does Sports Marketing Machine Podcast get?

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What are the audience demographics for Sports Marketing Machine Podcast?

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Which podcasts are similar to Sports Marketing Machine Podcast?

These podcasts share a similar audience with Sports Marketing Machine Podcast:

1. Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
2. SBJ Morning Buzzcast
3. HBR IdeaCast
4. Buying Sandlot: The Business of Youth Sports
5. Sports Media with Richard Deitsch

How many episodes of Sports Marketing Machine Podcast are there?

Sports Marketing Machine Podcast launched 3 years ago and published 177 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Sports Marketing Machine Podcast?

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What guests have appeared on Sports Marketing Machine Podcast?

Recent guests on Sports Marketing Machine Podcast include:

1. Steve Robinson
2. Brian Coe
3. Tom Rupp
4. Mike Van Hise
5. Adam Winslow
6. Nick Richardson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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