Rephonic
Artwork for Spill The Ink
Artificial Intelligence
Law Firms
Best Lawyers
Knowledge Transfer
Technology
Construction Industry
Mental Health
AEI Professional Project Awards
Safety
Chambers & Partners Guide
Hartbeat
Design-Build
Benchmark Litigation
Mid-Size Law Firms
Legal 500
Architecture, Engineering and Construction
Bloomberg Law
Suicide Prevention
Reputation Ink
Thought Leadership

Welcome to Spill the Ink, a podcast by Reputation Ink featuring growth and visibility experts from professional services firms, including law firms and AEC firms.

PublishesTwice monthlyEpisodes100Founded6 years ago
Number of ListenersCategories
ManagementBusinessCareers

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Artwork for Spill The Ink

Latest Episodes

In this episode of "Spill the Ink," Steven Gallo talks with Barbara Stiles, FSMPS, CPSM, senior consultant in the Strategic Growth Advisory practice at Stambaugh Ness, about why institutional knowledge is one of the most valuable — and most vulnerabl... more

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In this episode of "Spill the Ink," Michelle Calcote King sits down with Shailyn Tirado, Global Head of Research at Legal Benchmarking Group, to discuss what it takes to succeed in the IFLR1000 rankings process. Shailyn explains the program's three-p... more

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In this episode of "Spill the Ink," Steven Gallo sits down with Nick Piteo, PE, a principal at Simpson Gumpertz & Heger and chair of the AEI Professional Project Awards jury. Nick pulls back the curtain on what the jury is actually looking for, why t... more

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In this episode of "Spill the Ink," Michelle Calcote King sits down with John Scott, partner and virtual CFO at Anders, to explore how law firms can use financial data to make smarter marketing decisions. The conversation covers which practice areas ... more

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Recent Guests

Barbara Stiles
Senior consultant at Stambaugh Ness
Stambaugh Ness
Episode: Know Before They Go: Knowledge Transfer as an AEC Marketing Strategy
Shailyn Tirado
Global Head of Research and Legal Benchmarking Group
IFLR1000 / Legal Benchmarking Group
Episode: How to Submit for IFLR1000 (And Actually Get Ranked)
Nick Piteo
Principal at Simpson Gumpertz & Heger; Chair of the AEI PPA Jury
Simpson Gumpertz & Heger
Episode: The AEI Professional Project Awards: Why AEC Firms Should Pursue Them
John Scott
Partner at Anders and virtual CFO specializing in law firms
Anders
Episode: Closing the Loop: How CFOs Help Law Firms Connect Marketing Spend to Actual Profitability
Greg Sizemore
Executive Vice President
Construction Users Roundtable (CURT)
Episode: The Case for Pursuing the CURT Awards of Excellence
Gregory Palmer
Director of Events and Digital Programs
Construction Users Roundtable
Episode: The Case for Pursuing the CURT Awards of Excellence
Sonya Bohmann
Executive Director of the Construction Industry Alliance for Suicide Prevention
Construction Industry Alliance for Suicide Prevention (Ciasp)
Episode: Under the Hard Hat: Mental Health and Safety Culture in Construction
Barnaby Merrill
US editor at Legal 500
Legal 500
Episode: Inside Legal 500: Submission Strategy and AI's Growing Role in Firm Selection
Jerry Gennaria
President and CEO of TOKY, branding and design consultancy
TOKY
Episode: Why AEC Firms Keep Getting Client Experience Wrong and How to Fix It

Hosts

Steven Gallo
Host of the podcast and Vice President of Client Services at Reputation Ink
Michelle Calcote King
Host of Spill The Ink and President of Reputation Ink

Reviews

4.4 out of 5 stars from 12 ratings
  • Using AI as an Accelerant

    Integrating AI into my work can sometimes feel overwhelming and it was incredibly helpful to hear someone lay out specific tools I could use. Thank you!

    Apple Podcasts
    5
    qAXIE
    United States9 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Audiences appreciate actionable takeaways and templates they can apply right away.
Guests are generally high-caliber with practical industry knowledge.
Content blends marketing strategy with industry-specific insights, making episodes valuable for both marketers and practitioners.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Know Before They Go: Knowledge Transfer as an AEC Marketing Strategy
Q: What practical steps should a marketing leader start with to build a knowledge transfer program?
Start small with two or three senior staff, prioritize client relationship intel and BD insights, and use methods like mentoring, job shadowing, lunch-and-learn sessions, and onboarding videos for founders' histories.
Know Before They Go: Knowledge Transfer as an AEC Marketing Strategy
Q: Why is knowledge transfer particularly urgent in the AEC space right now?
Demographics (aging baby boomers) and shorter tenure mean key knowledge is leaving faster, so intentional transfer is critical to preserve relationships and ensure continuity.
Know Before They Go: Knowledge Transfer as an AEC Marketing Strategy
Q: For those who aren't familiar with Stambaugh Ness, what does your firm do and who do you work with?
We're an advisory firm focused on the AEC world, helping firms with strategy, marketing, and business development, including training and growth assessments.
How to Submit for IFLR1000 (And Actually Get Ranked)
Q: What should firms focus on when approaching referees and interviews?
Treat referees and interviews as supporting evidence that reinforces the written submission rather than replacing it; the core submission must carry the heavy lifting and clearly articulate the firm's market position and the impact of their work.
How to Submit for IFLR1000 (And Actually Get Ranked)
Q: What changes have been made to the submission process and why?
The ranking and award submissions have been consolidated to align with how firms present their work, reducing duplication, cutting administrative burden, and preserving the core methodology while enabling richer, more current market intelligence through the Lawyer integration.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Spill The Ink

What is Spill The Ink about and what kind of topics does it cover?

Spill The Ink centers on growth, visibility, and strategic marketing for professional services firms, with frequent deep dives into awards programs, data-driven rankings, and intersectional topics like AI adoption in marketing, client experience, and industry branding. Episodes often pair practitioners from law, architecture, engineering, and construction with editors or analysts to unpack submission strategies, budget-to-profit analytics, and practical storytelling that drives visibility and new business. A notable strength is the breadth of topics—from award processes and submission playbooks to mental health in construction and AI-enabled marketing—providing actionable takeaways for marketers, CMOs, and partners seeking measurable impact... more

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1. The Game Changing Attorney Podcast with Michael Mogill

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Spill The Ink launched 6 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Spill The Ink?

Recent guests on Spill The Ink include:

1. Barbara Stiles
2. Shailyn Tirado
3. Nick Piteo
4. John Scott
5. Greg Sizemore
6. Gregory Palmer
7. Sonya Bohmann
8. Barnaby Merrill

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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