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Spikes Excitement Talks

The Spikes
Marketing
Artificial Intelligence
Advertising
Unilever
Digital Marketing
Customer Experience
Creativity
Sustainability
Consumer Behavior
IKEA
Consumer Insights
Nike
Brand Strategy
Brand Management
Essilorluxottica
Generative AI
Coca-Cola
Diageo
Procter & Gamble
Allianz

“Spikes Excitement Talks” is an engaging podcast hosted by Gordon Euchler, co-founder of Spikes, featuring some of the most famous figures from the world of marketing and branding. Each episode welcomes guests who share their professional journeys and delve into what personally and professionally excites them. From notable studio heads to leading minds in top advertising agencies, listeners gain a... more

PublishesDailyEpisodes195Founded2 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for Spikes Excitement Talks

Latest Episodes

In this episode, Gordon speaks with Fabio Kadow, Global Media Director at Puma. Fabio shares his journey from journalism and Vogue Brazil to leading global media strategy for one of the world's most recognized sports brands.

The conversation explore... more

In this episode, Gordon speaks with Olaf Geuer, Group Head of Brand at Swisscom. With a career spanning the BBC, Channel 4, digital innovation, academia and more than 16 years at one of Europe's most respected telecom brands, Olaf brings a unique per... more

In this episode Gordon sits down with Jakob Edman, Head of Brand at WASA, part of the Barilla Group. From producing shows at MTV to shaping global brands at Red Bull, agencies and now WASA, Jakob shares a refreshingly honest view on career twists, cr... more

What do Japan, customer centricity, aviation, food innovation and AI have in common?

In this episode, Gordon sits down with Catherine Beriere, Head of Insight broad experience from Billion dollar brands to digital first scale-ups and currently Globa... more

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Recent Guests

Tatiana Shoch
Head of Marketing, Life & Health Re at Swiss Re (global role)
Swiss Re
Episode: Spikes Excitement Talk #191 with Tatiana Schoch
Yuri Ezhkov
VP Creative Center of Excellence at Estée Lauder Companies, based in London; former Creative Director APAC for MAC Cosmetics
Estée Lauder Companies
Episode: Spikes Excitement Talk #190 with Yuri Ezhkov
Laura Sileo Pavat
Director of Global Brand Homes at Pernod Ricard
Pernod Ricard
Episode: Spikes Excitement Talk #189 with Laura Sileo Pavat
Marketa Krislova
Marketing Manager for Healthy Biscuits at Mondelez International
Mondelez International (Healthy Biscuits)
Episode: Spikes Excitement Talk #188 with Marketa Kristlova
Dicla Veliz Salce
Global Brand Director, IO Women's Cancer at AstraZeneca
AstraZeneca
Episode: Spikes Excitement Talk #187 with Dicla Veliz Salce
Matthew Leppanen
Director of Marketing Enablement and Partnerships at Bell in Canada
Bell Canada
Episode: Spikes Excitement Talk #186 with Matthew Leppanen
Julie Jackson-Jones
Director of CRM and Loyalty at Essilor Luxottica
Essilor Luxottica
Episode: Spikes Excitement Talk #185 with Julie Jackson-Jones
Tara King
Senior Director, North America Brand and Portfolio Strategy for Bombay Sapphire at Bacardi
Bacardi
Episode: Spikes Excitement Talk #184 with Tara King
Ralitza Iordanova
Global Vice President, Brand Marketing at Mandarin Oriental
Mandarin Oriental
Episode: Spikes Excitement Talk #183 with Ralitza Iordanova

Host

Gordon Euchler
Host of Spikes Excitement Talks; founder/lead at Spikes

Reviews

5.0 out of 5 stars from 15 ratings
  • Illuminating Journies

    What excites me (yes pun intended) about the pod is the array of journeys and rabbit holes speakers take listeners on… it’s a fascinating business filled with fascinating characters with inspiration found around every corner and story.

    Apple Podcasts
    5
    Terry Seitz
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host draws out mentors and leadership lessons effectively.
Episodes weave personal stories with actionable strategies for brands.
Excellent synthesis of global brand storytelling and AI implications.
Clearly high-caliber guests and practical marketing insights.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Spikes Excitement Talk #175 with Andrés Ruiz
Q: Does that do half justice to your career?
Andrés acknowledges the summary and adds that he has roughly 15 years of experience across the various companies mentioned.
Spikes Excitement Talk #175 with Andrés Ruiz
Q: Hello, everyone, it's my pleasure to have Andrés Ruiz. I've been instructed to ignore the middle name, which I completely understand if you would know my middle name.
Andrés introduces himself and confirms his role at Pernod Ricard in the Middle East, giving a quick overview of his career trajectory and experience across Nestlé and other roles.
Spikes Excitement Talk #176 with Mahabir Panigrahi
Q: What has changed with the rise of LLMs and AI in your work at Coca-Cola?
He describes AI/ML as not new, but LLMs as a powerful enabler that accelerates data-to-insight workflows, supporting faster decision-making and the ability to tailor narratives for diverse stakeholders.
Spikes Excitement Talk #176 with Mahabir Panigrahi
Q: How did you get into the analytics industry, and what drew you to Coca-Cola?
Mahabir explains that his path started with a numbers-oriented background in finance and stock analysis, then a friend saw his potential for analytics, which led him into marketing analytics and ultimately Coca-Cola through prior consultancy work and partnerships.
Spikes Excitement Talk #191 with Tatiana Schoch
Q: What has been pivotal in your career development?
Three influential figures—the academic advisor who used real-world marketing stories, a supportive Zurich boss who trusted her with a major regional role, and the personal support of her husband who acts as a cheerleader.

Audience Metrics

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Listeners per Episode
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Frequently Asked Questions About Spikes Excitement Talks

What is Spikes Excitement Talks about and what kind of topics does it cover?

The show centers on high-level branding and marketing leadership, featuring guests who share both personal career journeys and practical insights across industries like insurance, beauty, luxury hospitality, beverage, and consumer goods. Episodes frequently explore topics such as brand storytelling, customer experience, AI and data in marketing, cross-cultural branding, and the evolving role of experiential marketing. Noteworthy aspects include deep dives into global brand strategies, the balance between human insight and technology, and mentorship and leadership lessons drawn from long-standing careers in top organizations. This mix makes it useful for listeners seeking actionable branding tactics, leadership perspectives, and industry-rea... more

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These podcasts share a similar audience with Spikes Excitement Talks:

1. Pod Save America

How many episodes of Spikes Excitement Talks are there?

Spikes Excitement Talks launched 2 years ago and published 195 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Spikes Excitement Talks?

Recent guests on Spikes Excitement Talks include:

1. Tatiana Shoch
2. Yuri Ezhkov
3. Laura Sileo Pavat
4. Marketa Krislova
5. Dicla Veliz Salce
6. Matthew Leppanen
7. Julie Jackson-Jones
8. Tara King

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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