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Spikes Excitement Talks

The Spikes
Marketing
Artificial Intelligence
Unilever
Advertising
Digital Marketing
Customer Experience
Creativity
Nike
Sustainability
Consumer Behavior
IKEA
Consumer Insights
Generative AI
Brand Strategy
Procter & Gamble
Brand Management
Essilorluxottica
Coca-Cola
Nestlé
Diageo

“Spikes Excitement Talks” is an engaging podcast hosted by Gordon Euchler, co-founder of Spikes, featuring some of the most famous figures from the world of marketing and branding. Each episode welcomes guests who share their professional journeys and delve into what personally and professionally excites them. From notable studio heads to leading minds in top advertising agencies, listeners gain a... more

PublishesDailyEpisodes210Founded2 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for Spikes Excitement Talks

Latest Episodes

In this episode, Gordon hosts Jim Real, Founder & Chief Creative Officer at Jim Real Creative, Real Thinking Consultancy. After shaping creative work for Disney, Pixar, Marvel, Lucasfilm and Disney Parks around the world, Jim has embarked on a new jo... more

In this episode, Gordon sits down with Vasu Read, European Marketing Communication Lead at Nestlé, who has worked with some of the world's best-known brands like Nescafé, KitKat and Maggi to Starbucks and Nespresso . Vasu shares her journey into mark... more

In this episode, Gordon hosts Julian Probst, who after nearly 15 years at P&G made the leap to financial services as CMO of BNP Paribas Personal Investors Germany.

He shares why there are no boring categories, only undiscovered human insights, and ... more

In this episode, Gordon speaks with Christina Müller, Head of Marketing DACH at Haleon, who reflects on a career spanning Unilever, Kraft Heinz and award-winning campaigns that challenged convention, most notably the viral red cabbage pizza campaign ... more

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Recent Guests

Jim Real
Founder at Jim Real Creative; former VP Creative Global Marketing at Disney
Jim Real Creative, Disney
Episode: Spikes Excitement Talk #218 with Jim Real
Vasu Read
European lead, ESOP, Nescafé, Dolce Gusto, Starbucks, KitKat, Nesquik and Maggi at Nestlé
Nestlé
Episode: Spikes Excitement Talk #217 with Vasu Read
Julian Probst
CMO BNP Paribas Personal Investors Germany
BNP Paribas Personal Investors Germany
Episode: Spikes Excitement Talk #216 with Julian Probst
Tina Müller
Head of Marketing, Haleon (formerly with Unilever, Kraft Heinz, Kühne)
Haleon
Episode: Spikes Excitement Talk #215 with Christina Müller
Vera Cvetkovic
Head of marketing, business operations and analytics at Canada Post
Canada Post
Episode: Spikes Excitement Talk #214 with Vera Cvetkovic
Heana Thakur
Head of Marketing, Argos Marketplace (Sainsbury's)
Argos Marketplace, Sainsbury's
Episode: Spikes Excitement Talk #213 with Heana Thakur
Khanh Huynh-Kürzinger
Former SVP Brand Marketing and Communications at Siemens; former roles at Braun and Bosch Siemens Home Appliances
Siemens (SVP), Braun, Bosch Siemens Home Appliances
Episode: Spikes Excitement Talk #212 with Khanh Huynh-Kürzinger
Derek Zoeger
Head of Customer Marketing, Continental Europe at The Hershey Company
The Hershey Company
Episode: Spikes Excitement Talk #211 with Derek Zoeger
Inez Fun
Global Digital Director, Beauty and Well-being at Unilever
Unilever
Episode: Spikes Excitement Talk #210 with Inez Fun

Host

Gordon Euchler
Host of Spikes Excitement Talks; founder/lead at Spikes

Reviews

5.0 out of 5 stars from 15 ratings
  • Illuminating Journies

    What excites me (yes pun intended) about the pod is the array of journeys and rabbit holes speakers take listeners on… it’s a fascinating business filled with fascinating characters with inspiration found around every corner and story.

    Apple Podcasts
    5
    Terry Seitz
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host draws out mentors and leadership lessons effectively.
Episodes weave personal stories with actionable strategies for brands.
Excellent synthesis of global brand storytelling and AI implications.
Clearly high-caliber guests and practical marketing insights.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#150
Germany/Business/Marketing
Apple Podcasts
#131
Singapore/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Spikes Excitement Talk #217 with Vasu Read
Q: Let's go back to the beginning a little. How did you get into marketing in the first place? What attracted you?
The guest describes a lifelong curiosity, studying drama and English to build confidence for large audiences, and a drive to understand what consumers actually need. She emphasizes using psychology and behavioral science to deepen brand impact, and how early experiences with brands becoming cultural symbols led to a passion for marketing.
Spikes Excitement Talk #213 with Heana Thakur
Q: What excites you about the future of marketing, especially in retail?
Sheana emphasizes a move toward customer-led experiences and the intelligent use of AI, while preserving human insight and critical thinking to create genuinely valuable interactions rather than marketing buzzwords.
Spikes Excitement Talk #213 with Heana Thakur
Q: How did you get into marketing in the first place?
Sheana studied marketing at university, chose management with marketing, did a placement year, discovered a preference for data-driven work over purely creative tasks, and ultimately found her path through agency work before moving into client roles.
Spikes Excitement Talk #214 with Vera Cvetkovic
Q: What's keeping Vera busy these days?
Canada Post is digitally transforming, investing in modern technology, and focusing on data-driven solutions to improve customer experience while maintaining agile, incremental progress.
Spikes Excitement Talk #207 with Jim Cervantes
Q: What excites you about the future of your career, and how do you view AI in marketing?
AI excites me for its potential to enhance the creative process rather than replace human creativity. I see AI as a powerful partner that helps us understand consumers better, connect deeply with what they feel and want, and generate more relevant campaigns. The real challenge is integrating AI with human intuition, emotion, and cultural understanding to push marketing to new heights.

Audience Metrics

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Frequently Asked Questions About Spikes Excitement Talks

What is Spikes Excitement Talks about and what kind of topics does it cover?

The show centers on high-level branding and marketing leadership, featuring guests who share both personal career journeys and practical insights across industries like insurance, beauty, luxury hospitality, beverage, and consumer goods. Episodes frequently explore topics such as brand storytelling, customer experience, AI and data in marketing, cross-cultural branding, and the evolving role of experiential marketing. Noteworthy aspects include deep dives into global brand strategies, the balance between human insight and technology, and mentorship and leadership lessons drawn from long-standing careers in top organizations. This mix makes it useful for listeners seeking actionable branding tactics, leadership perspectives, and industry-rea... more

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These podcasts share a similar audience with Spikes Excitement Talks:

1. Pod Save America

How many episodes of Spikes Excitement Talks are there?

Spikes Excitement Talks launched 2 years ago and published 210 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Spikes Excitement Talks?

Recent guests on Spikes Excitement Talks include:

1. Jim Real
2. Vasu Read
3. Julian Probst
4. Tina Müller
5. Vera Cvetkovic
6. Heana Thakur
7. Khanh Huynh-Kürzinger
8. Derek Zoeger

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