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Artwork for Spikes Excitement Talks

Spikes Excitement Talks

The Spikes
Marketing
Advertising
Marketing Strategy
Brand Image
Brand Strategy
Brand Management
Kleinanzeigen
Ludwig Wittgenstein
Telekom
Red Bull
Creativity
IKEA
Consumer Electronics
Digital Transformation
Data and AI In Marketing
Nike
Berghaus
Sustainability
Crispin Porter
Can Lions

“Spikes Excitement Talks” is an engaging podcast hosted by Gordon Euchler, co-founder of Spikes, featuring some of the most famous figures from the world of marketing and branding. Each episode welcomes guests who share their professional journeys and delve into what personally and professionally excites them. From notable studio heads to leading minds in top advertising agencies, listeners gain a... more

PublishesDailyEpisodes132Founded2 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for Spikes Excitement Talks

Latest Episodes

In this episode, Gordon sits down with Natasha Maharaj, Senior Global Brands Director at The Heineken Company. With a career spanning Unilever, Nestlé, PepsiCo and now Heineken, Natasha shares how world-class FMCG brands are built at the intersection... more

In this episode, Dave sits down with Matt Kerbel, Global Brand Strategist and Marketing Leader at Turo. With nearly two decades of experience across challenger brands like Lyft, Call of Duty, MeUndies and now Turo, Matt shares how curiosity, empathy ... more

In this episode, Gordon Euchler hosts Rob Edwards, Head of Media Digital at Arla Foods, shares his journey from local press to leading brand media, reflecting on the power of creativity, personality, and storytelling in an increasingly data-driven wo... more

In this episode, Gordon Euchler sits down with Alexander Shmelkov, Director of Consumer & Brand Insight at IKEA, to talk about what it really takes to evolve a global brand tracker.

Alex shares his journey from economic sociology and GfK to the cli... more

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Recent Guests

Melda Hamarat
Global Head of Digital Commerce Strategy
Unilever
Episode: Spikes Excitement Talk #110 with Melda Hamarat
Krinio Christaras
Head of Consumer Experience, MENA at Mondelēz International
Mondelēz International
Episode: Spikes Excitement Talk #109 with Krinio Christaras
David Beer
Director in Mears Sales at MasterCard, with a focus on subscription management and data.
MasterCard
Episode: Spikes Excitement Talk #108 with David Beer
Allie Sparr
Global Head of Branded Marketing at Envoyage
Envoyage
Episode: Spikes Excitement Talk #107 with Allie Sparr
Matt Darbon
Head of Digital Marketing at Waitrose & Partners
Waitrose & Partners
Episode: Spikes Excitement Talk #106 with Matt Darbon
Dorothée Gardon
Global Marketing Strategy and Integrated Media Director at IKEA, with prior experiences at Google, Microsoft, and Meta.
IKEA
Episode: Spikes Excitement Talk #105 with Dorothée Gardon
Amélie Manac'h
Marketing professional with extensive experience at major French brands including Nestlé and Danone
Episode: Spikes Excitement Talk #104 with Amélie Manac'h
Richard Le Moult
CMO, Latam at Pernod Ricard
Pernod Ricard
Episode: Spikes Excitement Talk #101 with Richard Le Moult
Aseem Puri
Digital Chief Executive Officer of Unilever International, expert in marketing and brand management with a storied career at Unilever.
Unilever International
Episode: Spikes Excitement Talk #100 with Aseem Puri

Host

Gordon Euchler
Host of Spikes Excitement Talks and co-founder of Spikes, Gordon engages with prominent figures in marketing to explore their journeys and the excitement behind their work.

Reviews

5.0 out of 5 stars from 12 ratings
  • Illuminating Journies

    What excites me (yes pun intended) about the pod is the array of journeys and rabbit holes speakers take listeners on… it’s a fascinating business filled with fascinating characters with inspiration found around every corner and story.

    Apple Podcasts
    5
    Terry Seitz
    United States8 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the array of journeys and diverse paths shared by speakers, often finding inspiration in the stories and insights provided. Many highlight the engaging nature of the discussions, noting a captivating exploration of personal journeys within the marketing realm.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Spikes Excitement Talk #109 with Krinio Christaras
Q: What are campaigns that you wish you worked on, or work you admire?
One local campaign I admire is IKEA's 'Guilty Pets'. It was simple, relatable, and cleverly conveyed IKEA's value message through humor.
Spikes Excitement Talk #109 with Krinio Christaras
Q: Are there people along your journey that had an influence on your path?
Definitely, I've been shaped by incredible people, including leaders who pushed me out of my comfort zone and teammates who taught me the value of trust and resilience.
Spikes Excitement Talk #109 with Krinio Christaras
Q: What excites you about the work today in this world of change?
What excites me the most is transformation, looking at macrocultural trends, and figuring out how they translate into brands people love.
Spikes Excitement Talk #110 with Melda Hamarat
Q: What excites you in your career?
Melda discusses her journey in the marketing industry, her career in digital commerce and the evolution of consumer behavior.
Spikes Excitement Talk #103 with Anna Hale
Q: What excites you about the future of Karo Healthcare and marketing going forward?
Anna expressed excitement for the future of self-care, especially in women's health, highlighting the growth potential by helping consumers treat health issues.

Audience Metrics

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Listeners per Episode
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Location
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Age Range
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Frequently Asked Questions About Spikes Excitement Talks

What is Spikes Excitement Talks about and what kind of topics does it cover?

The podcast presents a rich tapestry of conversations with influential leaders in marketing and branding, uncovering their personal and professional journeys. Each episode not only brings forth stories about their careers but also explores what excites them in their work and industries. The discussions often highlight innovative marketing strategies, consumer insights, and the transformative impact of technology in the field. Notably, the podcast features a diverse array of guests, offering listeners invaluable perspectives from various sectors such as retail, consumer goods, digital marketing, and beyond, with a focus on real-world applications and experiences in marketing practices.

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How many listeners does Spikes Excitement Talks get?

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How many subscribers and views does Spikes Excitement Talks have?

To see how many followers or subscribers Spikes Excitement Talks has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Spikes Excitement Talks?

These podcasts share a similar audience with Spikes Excitement Talks:

1. Pivot

How many episodes of Spikes Excitement Talks are there?

Spikes Excitement Talks launched 2 years ago and published 132 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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Where can I see ratings and reviews for Spikes Excitement Talks?

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What guests have appeared on Spikes Excitement Talks?

Recent guests on Spikes Excitement Talks include:

1. Melda Hamarat
2. Krinio Christaras
3. David Beer
4. Allie Sparr
5. Matt Darbon
6. Dorothée Gardon
7. Amélie Manac'h
8. Richard Le Moult

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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