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Spikes Excitement Talks

The Spikes
Marketing
Advertising
Creativity
Brand Image
Brand Strategy
Brand Management
Marketing Strategy
Kleinanzeigen
Ludwig Wittgenstein
Red Bull
Telekom
IKEA
Consumer Electronics
Data and AI In Marketing
Digital Transformation
Nike
Berghaus
Sustainability
Crispin Porter
Can Lions

“Spikes Excitement Talks” is an engaging podcast hosted by Gordon Euchler, co-founder of Spikes, featuring some of the most famous figures from the world of marketing and branding. Each episode welcomes guests who share their professional journeys and delve into what personally and professionally excites them. From notable studio heads to leading minds in top advertising agencies, listeners gain a... more

PublishesDailyEpisodes159Founded2 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for Spikes Excitement Talks

Latest Episodes

In this episode, Greg Lombardo VP Global Marketing at Tupperware, shares how great brands don’t just grow—they evolve. From reinventing Transformers into a storytelling powerhouse to redefining Play-Doh and rediscovering the emotional core of Tupperw... more

In this episode, Leonora Scarpa, VP at Procter & Gamble, shares what it really takes to build brands in a world where commerce, technology and human behavior are constantly evolving.

From a 20+ year journey across innovation, digital commerce and br... more

From the Greek special forces to McKinsey, P&G, Samsung, and until recently CMO at Electrolux—Nikos Bartzoulianos shares a powerful perspective on what it takes to build brands and careers that stand out.

This episode dives into the importance of bo... more

In this episode, David Dowgiello, Director Global Social Media at Adidas, shares his journey from aspiring sports journalist to shaping global brand conversations at one of the world’s most iconic companies.

From early days in digital advertising to... more

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Recent Guests

David Dowgiello
Director Global Social Media at Adidas
Adidas
Episode: Spikes Excitement Talk #164 with David Dowgiello
Jason Holzman
Marketing and creative executive with roles at Euro RSCG, USA Network/NBCUniversal, Peacock, and Macy's
NBCUniversal, Macy's
Episode: Spikes Excitement Talk #163 with Jason Holzman
Valda Coryat
VP Marketing, Consumer Products and Branded Food Service
McCormick & Company
Episode: Spikes Excitement Talk #162 with Valda Coryat
Gaurav Datta
Global Vice President, Personal Care at Unilever
Unilever
Episode: Spikes Excitement Talk #161 with Gaurav Datta
Thomas Ullram
Global Marketing Director, Taste & Wellbeing
Givaudan
Episode: Spikes Excitement Talk #160 with Thomas Ullram
Sierra Thomas
Head of Brand Innovation at Crocs
Crocs
Episode: Spikes Excitement Talk #159 with Sierra Thomas
Nikita Kucheryavyy
Digital Activation Head, Mars Petcare
Mars Petcare
Episode: Spikes Excitement Talk #158 with Nikita Kucheryavyy
Anja Spielmann
VP Global Brand Strategy and Growth at Royal Canin; former roles in Mars and Ferrero
Royal Canin (Mars family of brands)
Episode: Spikes Excitement Talk #157 with Anja Spielmann
Robyn Parks
Vice President, National Head of Marketing Strategy and Growth at Verizon
Verizon
Episode: Spikes Excitement Talk #156 with Robyn Parks

Host

Gordon Euchler
Host of Spikes Excitement Talks

Reviews

5.0 out of 5 stars from 12 ratings
  • Illuminating Journies

    What excites me (yes pun intended) about the pod is the array of journeys and rabbit holes speakers take listeners on… it’s a fascinating business filled with fascinating characters with inspiration found around every corner and story.

    Apple Podcasts
    5
    Terry Seitz
    United States10 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the variety of high-profile guests and practical marketing takeaways.
Audience notes thoughtful journeys and leadership insights from guests.
Episodes spark inspiration and curiosity about brand strategy and AI trends.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#145
Singapore/Business/Marketing
Apple Podcasts
#146
Finland/Business/Marketing
Apple Podcasts
#171
Spain/Business/Marketing
Apple Podcasts
#218
Switzerland/Business/Marketing
Apple Podcasts
#235
Poland/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Spikes Excitement Talk #164 with David Dowgiello
Q: Imagine a world where Adidas doesn't exist. Are there brands or industries you would want to influence instead?
I'd be drawn to brands at the intersection of science, health, and outdoor living, especially in medicinal research and wellness. I'm interested in fusing physical activity, mental health, and nature-based experiences, which could translate to roles in outdoor brands or startups focused on well-being.
Spikes Excitement Talk #163 with Jason Holzman
Q: What do you see as the future of marketing with AI on the rise?
AI will be a powerful tool, but authentic human authorship and the ability to craft human-centered narratives will be increasingly valuable as a distinguishing factor.
Spikes Excitement Talk #163 with Jason Holzman
Q: What lessons from leadership and mentorship stand out in your career?
Appreciation and constructive feedback matter; saying thank you and giving thoughtful feedback can significantly improve teams and creative outcomes.
Spikes Excitement Talk #163 with Jason Holzman
Q: How did teaching at FIT influence your day-to-day work in marketing and branding?
Teaching forced me to analyze and articulate my process, making me better at day-to-day work and enabling me to mentor others more effectively.
Spikes Excitement Talk #163 with Jason Holzman
Q: What pulled you into the industry after an English degree?
I landed an internship at an advertising agency and realized the discipline of storytelling could be distilled into compact, impactful messages; I learned to translate literary skills into advertising and branding, which set the foundation for my career.

Audience Metrics

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Frequently Asked Questions About Spikes Excitement Talks

What is Spikes Excitement Talks about and what kind of topics does it cover?

A business-oriented show that features senior marketing and branding leaders sharing their career journeys, strategic perspectives, and the evolving dynamics of consumer engagement. Episodes cover digital marketing, AI's impact on advertising, brand storytelling, and the intersection of data with creative strategy. Notable traits include a global slate of guests from consumer goods, tech, retail, and travel, plus a focus on practical insights, leadership, and how to navigate fast-changing markets. This mix tends to attract listeners who want tangible tactics, market trends, and inspiration from industry veterans who have steered major brands through transformation.

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How many listeners does Spikes Excitement Talks get?

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Which podcasts are similar to Spikes Excitement Talks?

These podcasts share a similar audience with Spikes Excitement Talks:

1. Pod Save America

How many episodes of Spikes Excitement Talks are there?

Spikes Excitement Talks launched 2 years ago and published 159 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Spikes Excitement Talks?

Recent guests on Spikes Excitement Talks include:

1. David Dowgiello
2. Jason Holzman
3. Valda Coryat
4. Gaurav Datta
5. Thomas Ullram
6. Sierra Thomas
7. Nikita Kucheryavyy
8. Anja Spielmann

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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