Rephonic
Artwork for Spikes Excitement Talks

Spikes Excitement Talks

The Spikes
Marketing
Artificial Intelligence
Unilever
Advertising
Digital Marketing
Customer Experience
Creativity
Nike
Consumer Behavior
IKEA
Consumer Insights
Generative AI
Sustainability
Brand Strategy
Procter & Gamble
Essilorluxottica
Brand Management
Coca-Cola
Nestlé
Diageo

“Spikes Excitement Talks” is an engaging podcast hosted by Gordon Euchler, co-founder of Spikes, featuring some of the most famous figures from the world of marketing and branding. Each episode welcomes guests who share their professional journeys and delve into what personally and professionally excites them. From notable studio heads to leading minds in top advertising agencies, listeners gain a... more

PublishesDailyEpisodes216Founded2 years ago
Number of ListenersCategories
MarketingBusiness

Listen to this Podcast

Artwork for Spikes Excitement Talks

Latest Episodes

What happens when marketing stops being the “decoration at the end of the value chain” and becomes a genuine lens into the market?

In this episode, Gordon Euchler talks with David Krampe, Head of Marketing & Sales Enablement Europe North at Michelin... more

What does it take to build a marketing career across Italy, France, Luxembourg, India and China and still stay curious about every new culture and consumer?

In this episode, Alessandro Panella sits down with Amedeo Aragona, Marketing Director for Ki... more

What does it take to build a marketing career, create lasting impact, and stay curious in a world transformed by AI?

In this episode, Gordon talks to Vincent Sieben, Head of Marketing, International Region, Healthcare Informatics at Philips, about ... more

What can a decade at Amazon teach you about building a sports brand for the next ten years?

In this episode, Gordon talks to Patrick Müller, Chief Digital Officer and Chief Marketing Officer at Decathlon Germany & Founder of Primatheltics, about le... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Pod Save America
Pod Save AmericaPod Save America

Recent Guests

Vincent Sieben
Head of Marketing, International Region Healthcare Informatics at Philips
Philips
Episode: Spikes Excitement Talk #222 with Vincent Sieben
Patrick Müller
Chief Digital Officer and Chief Marketing Officer at Decathlon Germany
Decathlon Germany
Episode: Spikes Excitement Talk #221 with Patrick Müller
Peter Grant
Interim Media Director at Boots UK
Boots UK
Episode: Spikes Excitement Talk #220 with Peter Grant
Jessika Link
Head of Marketing and Digital Channel Germany at Avon
Avon
Episode: Spikes Excitement Talk #219 with Jessika Link
Jim Real
Founder at Jim Real Creative; former VP Creative Global Marketing at Disney
Jim Real Creative, Disney
Episode: Spikes Excitement Talk #218 with Jim Real
Vasu Read
European lead, ESOP, Nescafé, Dolce Gusto, Starbucks, KitKat, Nesquik and Maggi at Nestlé
Nestlé
Episode: Spikes Excitement Talk #217 with Vasu Read
Julian Probst
CMO BNP Paribas Personal Investors Germany
BNP Paribas Personal Investors Germany
Episode: Spikes Excitement Talk #216 with Julian Probst
Tina Müller
Head of Marketing, Haleon (formerly with Unilever, Kraft Heinz, Kühne)
Haleon
Episode: Spikes Excitement Talk #215 with Christina Müller
Vera Cvetkovic
Head of marketing, business operations and analytics at Canada Post
Canada Post
Episode: Spikes Excitement Talk #214 with Vera Cvetkovic

Host

Gordon Euchler
Host of Spikes Excitement Talks; founder/lead at Spikes

Reviews

5.0 out of 5 stars from 14 ratings
  • Illuminating Journies

    What excites me (yes pun intended) about the pod is the array of journeys and rabbit holes speakers take listeners on… it’s a fascinating business filled with fascinating characters with inspiration found around every corner and story.

    Apple Podcasts
    5
    Terry Seitz
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host draws out mentors and leadership lessons effectively.
Episodes weave personal stories with actionable strategies for brands.
Excellent synthesis of global brand storytelling and AI implications.
Clearly high-caliber guests and practical marketing insights.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#3
Singapore/Business/Marketing
Apple Podcasts
#77
Brazil/Business/Marketing
Apple Podcasts
#206
Singapore/Business

Talking Points

Recent interactions between the hosts and their guests.

Spikes Excitement Talk #222 with Vincent Sieben
Q: Last question being, what excites you about the future?
The continued transformation driven by AI in healthcare, including better diagnosis and scalable multilingual content, which will expand access to care and create numerous opportunities while requiring careful, ethical navigation of AI's broader societal impacts.
Spikes Excitement Talk #222 with Vincent Sieben
Q: So let's start today. What's keeping you busy these days?
AI is a major driver across Philips and previously Swaco, but Vincent emphasizes driving purpose-driven marketing—using AI and customer insights to improve accessible care, and expanding the impact of marketing across regions while staying aligned with the organization's mission.
Spikes Excitement Talk #219 with Jessika Link
Q: Tell me about the mentors.
Mentors were a mix of people who trusted her with responsibility early on, including a manager who gave her leadership for a premium skincare launch and a maternity-leave replacement who recommended her for a higher-level digital position, shaping her ability to navigate cross-functional teams.
Spikes Excitement Talk #217 with Vasu Read
Q: Let's go back to the beginning a little. How did you get into marketing in the first place? What attracted you?
The guest describes a lifelong curiosity, studying drama and English to build confidence for large audiences, and a drive to understand what consumers actually need. She emphasizes using psychology and behavioral science to deepen brand impact, and how early experiences with brands becoming cultural symbols led to a passion for marketing.
Spikes Excitement Talk #213 with Heana Thakur
Q: What excites you about the future of marketing, especially in retail?
Sheana emphasizes a move toward customer-led experiences and the intelligent use of AI, while preserving human insight and critical thinking to create genuinely valuable interactions rather than marketing buzzwords.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Spikes Excitement Talks

What is Spikes Excitement Talks about and what kind of topics does it cover?

The show centers on high-level branding and marketing leadership, featuring guests who share both personal career journeys and practical insights across industries like insurance, beauty, luxury hospitality, beverage, and consumer goods. Episodes frequently explore topics such as brand storytelling, customer experience, AI and data in marketing, cross-cultural branding, and the evolving role of experiential marketing. Noteworthy aspects include deep dives into global brand strategies, the balance between human insight and technology, and mentorship and leadership lessons drawn from long-standing careers in top organizations. This mix makes it useful for listeners seeking actionable branding tactics, leadership perspectives, and industry-rea... more

Where can I find podcast stats for Spikes Excitement Talks?

Rephonic provides a wide range of podcast stats for Spikes Excitement Talks. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Spikes Excitement Talks and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Spikes Excitement Talks get?

Rephonic provides a full set of podcast information for four million podcasts, including the number of listeners. View further listenership figures for Spikes Excitement Talks, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Spikes Excitement Talks?

Rephonic provides comprehensive predictive audience data for Spikes Excitement Talks, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Spikes Excitement Talks have?

To see how many followers or subscribers Spikes Excitement Talks has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Spikes Excitement Talks?

These podcasts share a similar audience with Spikes Excitement Talks:

1. Pod Save America

How many episodes of Spikes Excitement Talks are there?

Spikes Excitement Talks launched 2 years ago and published 216 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Spikes Excitement Talks?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Spikes Excitement Talks?

Rephonic pulls ratings and reviews for Spikes Excitement Talks from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Spikes Excitement Talks?

Rephonic provides full transcripts for episodes of Spikes Excitement Talks. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Spikes Excitement Talks?

Recent guests on Spikes Excitement Talks include:

1. Vincent Sieben
2. Patrick Müller
3. Peter Grant
4. Jessika Link
5. Jim Real
6. Vasu Read
7. Julian Probst
8. Tina Müller

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days