
“Spikes Excitement Talks” is an engaging podcast hosted by Gordon Euchler, co-founder of Spikes, featuring some of the most famous figures from the world of marketing and branding. Each episode welcomes guests who share their professional journeys and delve into what personally and professionally excites them. From notable studio heads to leading minds in top advertising agencies, listeners gain a... more
| Publishes | Daily | Episodes | 210 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||

In this episode, Gordon hosts Jim Real, Founder & Chief Creative Officer at Jim Real Creative, Real Thinking Consultancy. After shaping creative work for Disney, Pixar, Marvel, Lucasfilm and Disney Parks around the world, Jim has embarked on a new jo... more
In this episode, Gordon sits down with Vasu Read, European Marketing Communication Lead at Nestlé, who has worked with some of the world's best-known brands like Nescafé, KitKat and Maggi to Starbucks and Nespresso . Vasu shares her journey into mark... more
In this episode, Gordon hosts Julian Probst, who after nearly 15 years at P&G made the leap to financial services as CMO of BNP Paribas Personal Investors Germany.
He shares why there are no boring categories, only undiscovered human insights, and ... more
In this episode, Gordon speaks with Christina Müller, Head of Marketing DACH at Haleon, who reflects on a career spanning Unilever, Kraft Heinz and award-winning campaigns that challenged convention, most notably the viral red cabbage pizza campaign ... more
What excites me (yes pun intended) about the pod is the array of journeys and rabbit holes speakers take listeners on… it’s a fascinating business filled with fascinating characters with inspiration found around every corner and story.
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #150 | |
Apple Podcasts | #131 |
Recent interactions between the hosts and their guests.
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The show centers on high-level branding and marketing leadership, featuring guests who share both personal career journeys and practical insights across industries like insurance, beauty, luxury hospitality, beverage, and consumer goods. Episodes frequently explore topics such as brand storytelling, customer experience, AI and data in marketing, cross-cultural branding, and the evolving role of experiential marketing. Noteworthy aspects include deep dives into global brand strategies, the balance between human insight and technology, and mentorship and leadership lessons drawn from long-standing careers in top organizations. This mix makes it useful for listeners seeking actionable branding tactics, leadership perspectives, and industry-rea... more
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Spikes Excitement Talks launched 2 years ago and published 210 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Spikes Excitement Talks include:
1. Jim Real
2. Vasu Read
3. Julian Probst
4. Tina Müller
5. Vera Cvetkovic
6. Heana Thakur
7. Khanh Huynh-Kürzinger
8. Derek Zoeger
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