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Artwork for Specialty Matcha Podcast

Specialty Matcha Podcast

Sanko Matcha Products
Matcha
Sanko Matcha Products
Uji
Japan
Tea Ceremony
Japanese Tea
Tea Culture
Kyoto
Japanese Tea Ceremony
Tea Farming
Tea Industry
Specialty Coffee
Cafes
Tea
Tencha
Consumer Education
Flavor Profiles
Chashi
China
Sencha

The Specialty Matcha Podcast is hosted by Ryan Ahn and Zongjun Li, cofounders of Sanko Matcha Products. We discuss the growth in popularity of matcha, innovation, and matcha science. We also interview thought leaders, tea merchants, and tea educators to discuss everything from sourcing, processing, blending, milling, storytelling, health claims, and much more. Sanko Matcha Products is a startup de... more

PublishesWeeklyEpisodes105Founded2 years ago
Number of ListenersCategories
ArtsFood

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Artwork for Specialty Matcha Podcast

Latest Episodes

Cohosts Ryan and Zongjun (Sam) discuss their experience in Nishio, Aichi including learning about pest control techniques, unique tana-shelf shading structures of Aichi, differences between a Mikawa and Horii Style tencha oven, high efficiency "simpl... more

YouTube

Cohosts Ryan and Zongjun (Sam) discuss their learning journey hand picking tea for 3 days in Toyota, Aichi. They discuss tencha processing (including a unique withering step this producer uses which produces an almost baozhong-like fragrance), ishi u... more

YouTube

Ryan and Zongjun discuss the legal, cultural, and economic implications of geographic indications in the tea industry.

open.substack.com/pub/sankomatcha/p/japan-filed-for-japanese-tea-gi-status?r=3mxquk&utm_campaign=post&utm_medium=web&showW... more

YouTube

We are very proud to upload our 100th podcast and the end of season 4.

sankomatcha.com/

sankomatcha.substack.com/p/load-bearing-myths

YouTube

Key Facts

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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Billy Dietz
Tea industry consultant, founder of BHD Consulting
BHD Consulting
Episode: Interview with Tea Industry Veteran, Billy Dietz
Khun Gan
Tea expert, Teaism representative
Teaism
Episode: Interview with Teaism, Khun Gan
Khun Big
Founder of ChaEn tea house in Bangkok
Episode: Interview with ChaEn Tea Experience, Khun Big
Simona Suzuki
Founder of the Global Japanese Tea Association
Global Japanese Tea Association
Episode: Global Japanese Tea Association, with Simona Suzuki
Dr. Rebecca Corbett
Historian of Japan, focusing on Chanoyu and gender history.
Episode: Interrogating Chanoyu Narratives with Dr. Rebecca Corbett
Per Oscar Brekell
Author and specialist in Japanese tea and tea ceremonies
Episode: Interview with Per Oscar Brekell
Kensuke Suji
Founder of Zenkyu Matcha
Zenkyu Matcha
Episode: Interview with Zenkyu Matcha, Kensuke Suji
Jules Reyes
A matcha industry veteran known for his work with Jade Leaf and community-driven matcha initiatives.
Jade Leaf
Episode: Interview with Industry Veteran, Jules Reyes
Dr. Yizhou Ma
Assistant professor of food technology and PhD holder specializing in food process engineering
Wageningen University
Episode: Matcha Science with Dr. Yizhou Ma

Hosts

Ryan Ahn
Co-founder of Sanko Matcha Products; host focusing on production science, sourcing, and industry analysis.
Zongjun Li
Co-host and cofounder; provides industry perspective on origin claims, branding narratives, and market dynamics.
Sam Li
Co-host and cofounder; contributes technical and market insights on matcha origins and product development.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#4
Indonesia/Arts/Food
Apple Podcasts
#28
Indonesia/Arts
Apple Podcasts
#37
New Zealand/Arts/Food
Apple Podcasts
#145
Netherlands/Arts/Food
Apple Podcasts
#196
Mexico/Arts/Food
Apple Podcasts
#215
Finland/Arts/Food
Apple Podcasts
#222
Poland/Arts/Food
Apple Podcasts
#227
Japan/Arts/Food

Talking Points

Recent interactions between the hosts and their guests.

Interview with ChaEn Tea Experience, Khun Big
Q: What changes would you like to see in the matcha industry in the next five years?
Khun Big expresses a desire to see a stabilization of prices and continued growth in consumer understanding of matcha, emphasizing the importance of maintaining accessibility for everyone.
Specialty Matcha in Bangkok with Jev of MTCH™
Q: What does it mean to build trust with consumers now versus when you first started five years ago?
Transparency has become crucial in establishing a relationship with consumers, as they are now more knowledgeable about the products.
Global Japanese Tea Association, with Simona Suzuki
Q: How does the association engage farmers and the challenges they face?
Simona highlights the association's efforts to involve tea farmers, support community engagement, and address the difficulties within the tea industry.
Global Japanese Tea Association, with Simona Suzuki
Q: What are the core pillars of the Global Japanese Tea Association?
Simona explains that the three core pillars focus on community building, education, and information sharing around Japanese tea.
Global Japanese Tea Association, with Simona Suzuki
Q: Can you tell us about the origin story of the Global Japanese Tea Association?
Simona shares that the association was founded by individuals connected through Obubu Tea, observing challenges in the tea industry, and aimed to create bridges between Japanese tea producers and international enthusiasts.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Specialty Matcha Podcast

What is Specialty Matcha Podcast about and what kind of topics does it cover?

This show centers on the global growth and science of matcha, with a strong emphasis on milling, processing, sourcing, and provenance. Across episodes, hosts from a niche matcha company interview makers, educators, and industry thinkers to unpack practical production techniques (Tencha processing, milling tech, shading, and terroir), market dynamics (pricing, auctions, branding, and GI debates), and the evolving ecosystem for origin claims, sustainability, and consumer education. A standout trait is the blend of hands-on field experiences, technical detail, and bold, market-facing commentary on how narratives, regulation, and innovation shape the specialty tea world. The format often combines expert guests with candid host discussions, crea... more

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How many listeners does Specialty Matcha Podcast get?

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Which podcasts are similar to Specialty Matcha Podcast?

These podcasts share a similar audience with Specialty Matcha Podcast:

1. The mindbodygreen Podcast
2. ZOE Science & Nutrition
3. Networth and Chill with Your Rich BFF
4. Talking Tea
5. The Ezra Klein Show

How many episodes of Specialty Matcha Podcast are there?

Specialty Matcha Podcast launched 2 years ago and published 105 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Specialty Matcha Podcast?

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What guests have appeared on Specialty Matcha Podcast?

Recent guests on Specialty Matcha Podcast include:

1. Billy Dietz
2. Khun Gan
3. Khun Big
4. Simona Suzuki
5. Dr. Rebecca Corbett
6. Per Oscar Brekell
7. Kensuke Suji
8. Jules Reyes

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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