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Artwork for Sound Business

Sound Business

Julian Treasure

Sound affects almost every aspect of your business, for good or for ill. If you start to design with your ears as well as your eyes, you can transform the effect of your branding or marketing programmes, physical spaces and customer and staff experiences… and yet still today most business simply ignore the power of sound.Each week, we’ll be posting a new show exploring how you can use sound to imp... more

PublishesDailyEpisodes16Founded3 years ago
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Artwork for Sound Business

Latest Episodes

Professor Mark Whittle is a Professor of Astronomy at the University of Virginia and has been part of their academic team since 1986. He specialises in stars, galaxies, cosmology, solar systems, and various observation techniques. His research focuse... more

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3 years ago

We’ve all been at the end of a phone call that seems to never run out of automated responses. No matter what we do, we keep getting a computer to tell us their lines are busy, which feels like their customer service representatives would rather do so... more

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3 years ago

In all my years of working with sound, I’ve only ever encountered one person who disliked birdsong. The birds have been on Earth far, far longer than we have, so it’s no surprise that their songs affect us. more

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3 years ago

The future opens up to a sea of change in the way we communicate with others. As we move from visual to auditory user interfaces, from typing and peering at screens to speaking and listening to others, smart speakers like Siri and Alexa are just the ... more

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3 years ago

Professor Charles Spence is the Crossmodal Research Laboratory Head at the Department of Experimental Psychology, Oxford University. He studies how the human brain manages to process and analyze external stimuli to create vibrant multisensory experie... more

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3 years ago

It seems to be common sense to create workspaces that support people in being productive, that they enjoy working in, and that they feel proud to be a part of. Sadly, that has not always been the case. To determine which aspects of a workspace matter... more

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3 years ago

Over the course of my career, I’ve seen (or more accurately, heard) many businesses and organizations miss the mark and make mistakes when trying to apply sounds in their business. One of the most common audio clangers I’ve come across is the recepti... more

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3 years ago

Design awards are handed out all over the world – for how things look. Yet we experience the world in at least five senses and they all affect how we feel, think, and act. There’s a great deal of scientific research on the impact of all these inputs,... more

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3 years ago

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Sound Business launched 3 years ago and published 16 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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