Social CEO – Führungskräfte als Corporate Influencer
Dr. Kerstin HoffmannWas ist überhaupt ein Social CEO? Wieso sollten sich heute alle Führungskräfte Gedanken über ihre digitale Präsenz machen? Wie sieht eine gute Strategie aus – und was ist dafür zu tun? Was kann ich von erfolgreichen Beispielen lernen? Welche Gefahren drohen? Was nützt die persönliche Sichtbarkeit mir selbst, und was bringt sie dem Unternehmen? Was hat es eigentlich insgesamt mit diesem Corporate-I... more
| Publishes | Weekly | Episodes | 15 | Founded | 6 months ago |
|---|---|---|---|---|---|
| Language |  German | Number of Listeners | Categories | ManagementBusinessMarketing |
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Latest Episodes
Darf eine Vorständin oder ein Geschäftsführer in unruhigen Zeiten schweigen? Gibt es umgekehrt eine Verpflichtung, sich für bestimmte Anliegen zu zeigen und zu engagieren? Wie politisch sollten Führungskräfte sich in der Öffentlichkeit äußern? Und wo... more
„Selbstvertrauen bedeutet, dass man weiß, was man zu bieten hat, Demut bedeutet, dass man weiß, dass man sich irren könnte.“ Dies ist einer der Sätze von Frauke von Polier, an denen man hängen bleibt. Und es ist nur eine der Aussagen und Sichtweisen,... more
Wie gefährlich kann es werden, wenn sich Social CEOs aktiv in Social Media zeigen? Welche Folgen können drohen? Wo können sich Führungskräfte entspannen und ihre bisher gehegten Befürchtungen getrost loslassen? Mit welchen Rechtsfragen sollten sich C... more
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- Endlich auch als Podcast
Jemand wie ich, der nicht so gerne Bücher liest, musste lange warten. Kerstin begeistert von der ersten Folge an. Ihr Gespür und Herzblut für das Thema Corporate Influencer machen sie seit Jahren zu einer der führenden Expertin. Auch wir haben lange auf einen Podcast gewartet, die erste Folge verging wie im Flug, war aber hochspannend. Viel Spaß beim Abonnieren.
Apple Podcasts5GestalterhuetteGermany6 months ago
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Apple Podcasts | #62 |  Italy/Business/Management |
Apple Podcasts | #89 | Germany/Business/Management |
Audience
Listeners, engagement and demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Engagement Score | |||
|---|---|---|---|---|---|
| Primary Location | Social Media Reach | ||||
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