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Artwork for Smarter Podcasting: How To Use Podcasting For Business Growth

Smarter Podcasting: How To Use Podcasting For Business Growth

Seven Million Bikes Podcasts
Podcasting
Monetization
Descript
Sponsorship
Content Creation
Audio Quality
Marketing
Evergreen Content
Business Growth
SEO
Podcast Strategy
Download Statistics
Vietnam
Audience Engagement
Podcast Monetization
Text-To-Ai Video
Editing
Seven Million Bikes Podcasts
Listener Trust
Dynamic Ads

Welcome to Smarter Podcasting with Niall Mackay, The Podcast Guy and founder of Seven Million Bikes Podcasts.If you're a business owner, founder, marketer or podcaster who wants their podcast to actually drive business growth, you're in the right place.Niall has been podcasting since 2019, runs multiple top-ranked shows and produces podcasts for clients around the world. He uses Smarter Podcasting... more

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Artwork for Smarter Podcasting: How To Use Podcasting For Business Growth

Latest Episodes

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“What if you only had to create one thing per week? Just one.”

This time, I walk through the content system I call the content waterfall. The idea is simple: instead of creating separate content for LinkedIn, newsletters, reels, blogs, and your podc... more

“Your first ten episodes are your audition. They're the portfolio. They're the handshake.”

I see too many podcasters treat those early episodes like practice rounds, but new listeners often go back to the beginning to decide if your show is worth th... more

In this episode, I provide a comprehensive guide to choosing the best podcast microphone for any budget. Whether you're a beginner or an experienced podcaster, this episode covers various microphone options, explains the differences between dynamic a... more

Key Facts

Accepts Guests
Accepts Sponsors
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Podcast Host
Number of Listeners
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Recent Guests

Andrew Durning
Host of That Mental Ginger Show
Episode: PodPast: Andrew Durning’s Journey to Monetization: From Self-Doubt to Success
Adam Schaeuble
Host of Podcasting Business School, industry expert in monetization for podcasters
Podcasting Business School
Episode: PodPast: How NOT To Monetize Your Podcast! With, Podcasting Business School’s Adam Schaeuble
Mark Steadman
Industry veteran; founder of Origin
Origin
Episode: PodPast: How To Build Trust And Connection With Your Audience, With Mark Steadman
Christopher Welsh
Host of So You're A Philosopher
Texas, USA
Episode: AUDIT: From Great Storytelling to Audio Glitches, A Real Podcast Breakdown
Brian Beidenbach
From Good Podcasting, podcasting educator and consultant
Good Podcasting
Episode: PodPast: How To Plan Your Content - 3 CAN’T-MISS Tips, with Brian Beidenbach
Brian Biedenbach
From Summit City Studios and host of Good Podcasting
Summit City Studios / Good Podcasting
Episode: PodPast: How To Create a Podcast on a Budget, with Brian Biedenbach
Arielle Nissinblatt
Community Marketing Manager at Descript; founder of Earbuds Podcast Collective
Descript; Earbuds Podcast Collective
Episode: PodPast : EDITING: Revolutionizing Podcast Editing with Descript's Arielle Nissinblatt
Jordan Harbinger
Host of The Jordan Harbinger Show
The Jordan Harbinger Show
Episode: PodPast : CONTENT: Jordan Harbinger's Key to Podcast Success
Charlotte Lewis-West
Podcast strategist and consultant who specializes in planning and developing impactful content
Independent / Seven Million Bikes Podcast (collaborator)
Episode: PodPast : 10 Smarter Podcasting PodPast PLANNING expert Strategies how to create a successful show with Charlotte Lewis-West

Host

Niall Mackay
Host of Smarter Podcasting and The Podcast Guy, Niall Mackay is dedicated to sharing insights and techniques in podcasting, with years of experience in producing, editing, and hosting. He runs Seven Million Bikes Podcasts and aims to help others succeed in their podcasting journey.

Reviews

5.0 out of 5 stars from 8 ratings
  • Good Information

    Niall gives good analysis and critique to aspiring podcasters.

    Apple Podcasts
    5
    Marshy76
    United States3 years ago
  • Short, Sweet and Savy

    I’ve been podcasting for a while now, but Niall and his guests still give me solid nuggets of inspiration and ideas to follow up on. This show is practical and I take notes whenever I listen in. Also… that accent!!

    Apple Podcasts
    5
    sassiekia
    Netherlands3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many find the host's accent and engaging style enjoyable, enhancing the listening experience.
Listeners appreciate the valuable insights and actionable advice provided in each episode.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#92
Finland/Education/How To
Apple Podcasts
#165
Norway/Education/How To
Apple Podcasts
#235
Austria/Education/How To
Apple Podcasts
#243
Denmark/Education/How To

Talking Points

Recent interactions between the hosts and their guests.

AUDIT: Fixing Bad Audio and AI Show Notes | Podcast Audit with Arin Rockman
Q: How should you structure the opening and hooks for engagement?
The auditor suggests starting with two to three intriguing clips, a quick self-introduction, and a clear purpose of the podcast to quickly grab the listener's attention and establish context for a solo listener.
AUDIT: Fixing Bad Audio and AI Show Notes | Podcast Audit with Arin Rockman
Q: What equipment do you record with?
The guest describes using a USB Zeo Sound microphone, tried a Shure mic but found it less suitable for their podcast, and notes occasional transcript issues with certain mics. The host discusses the difference between condenser and dynamic mics and emphasizes proximity and room acoustics.
PodPast : TIPS: ChatGPT Interviews ME! My Evolution from Hobbyist to Pro Podcaster
Q: In your experience, what are some key differences between podcasting as a hobby and podcasting as a profession? And how do these distinctions impact the content and approach?
Money is the biggest differentiator; once monetization enters, accommodations like ads or Patreon appear, but quality and audience focus can still improve with professional backing.
PodPast : TIPS: ChatGPT Interviews ME! My Evolution from Hobbyist to Pro Podcaster
Q: How important is branding and marketing for a podcast's success? What tactics are most effective?
He admits branding/marketing isn't his strength but emphasizes value-driven promotion, short-form content, and being present where the audience gathers, rather than generic posts.
PodPast : TIPS: ChatGPT Interviews ME! My Evolution from Hobbyist to Pro Podcaster
Q: With the podcasting landscape becoming increasingly competitive, what strategies do you recommend for standing out and attracting a dedicated audience?
Niall argues that competition is often overstated, stresses consistency, audience-centric content, and building a community where fans feel valued and connected.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This podcast offers valuable insights into the world of podcasting, focusing on the essential techniques and strategies needed to create, publish, and enhance shows effectively. The host shares practical tips drawn from his extensive experience in the field, making it suitable for both aspiring podcasters and those looking to improve their existing content. Episodes often feature guest experts who further illuminate the intricacies of podcasting, covering topics like marketing, monetization, and audience engagement. With a mission to demystify the podcasting process, the content is likely to resonate with individuals and businesses alike who seek to build their communities through effective audio communication.

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Rephonic provides a wide range of podcast stats for this podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to this podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does this podcast get?

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To see how many followers or subscribers this podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. Novel Marketing
2. Fiction Writing Made Easy with Savannah Gilbo | How to Write a Novel & Writing Advice
3. Writer Unleashed
4. Essential Guide to Writing a Novel
5. London Writers' Salon

How many episodes of this podcast are there?

this podcast launched 3 years ago and published 133 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact this podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for this podcast?

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Andrew Durning
2. Adam Schaeuble
3. Mark Steadman
4. Christopher Welsh
5. Brian Beidenbach
6. Brian Biedenbach
7. Arielle Nissinblatt
8. Jordan Harbinger

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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