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Artwork for Smarter Podcasting: Making Podcasts Better

Smarter Podcasting: Making Podcasts Better

Seven Million Bikes Podcasts
Podcasting
Monetization
Content Creation
Marketing
Evergreen Content
Descript
Sponsorship
Podcast Strategy
Download Statistics
SEO
Audience Engagement
Listener Trust
Text-To-Ai Video
Editing
Dynamic Ads
Youtube
Networking
Sound Quality
Podcast Audience Growth
Local Businesses

Welcome to Smarter Podcasting, by Niall Mackay, The Podcast Guy, founder of Seven Million Bikes Podcasts.

Niall has years of experience in podcasting, producing, editing, and hosting podcasts in various fields. He’s now on a mission to help podcasters create, publish, and build their communities through podcasting by sharing the techniques and lessons he’s learned.

The show is designed to provid... more

PublishesTwice weeklyEpisodes106Founded3 years ago
Number of ListenersCategories
CoursesEducationHow To

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Artwork for Smarter Podcasting: Making Podcasts Better

Latest Episodes

In this episode, I take you through my personal experience of evolving from a podcasting novice in 2019 to a professional editor and producer for over 30 shows globally. 

I provide my top five tips for those interested in starting their own podcast ... more

“This sponsorship would never have come without TikTok. This brand did not hear my podcast… they saw a short video on TikTok.”

When I recorded this episode, I wanted to share something that genuinely surprised even me: after years of being skeptical... more

"As soon as you start doing something for money, whether you like it or not. It's gonna change."

Podcasting expert and host of Smarter Podcasting Niall Mackay is interviewed by Samantha an AI Voice powered by ChatGPT.

Niall shares his journey from ... more

“If I’d turned this on, even if I was interested in the topic, I would’ve turned it off immediately.” – Niall Mackay

That’s what I said during this podcast audit, and I meant it. It wasn’t about the content, Arin’s show, Rock and Metal Faith, has a ... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
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Recent Guests

Radim Malinic
Host of Mindful Creative Podcast, Executive Creative Director at Brand New Studio
Brand New Studio
Episode: BUSINESS: 10 Benefits of Podcasting | Why Your Business Must Start a Podcast
Greg Wasserman
Head of relationships at rss.com, shares insights on podcasting for business.
rss.com
Episode: BUSINESS: Why EVERY Business Needs a PODCAST to Succeed
Marcus Logan
Top podcast marketer from New Zealand
Episode: GROWTH: Maximize Your Podcast Reach through Social Media
Mark Steadman
Industry veteran and host of The Helpful Podcaster
Origin
Episode: CONTENT: How To Build Trust And Connection With Your Audience, With Mark Steadman
Brian Beatonback
Podcast expert and co-host of Good Podcasting, shares insights on planning content effectively.
Episode: PLANNING: 3 Experts Tips to Avoid Pod Fade and Reach 50+ Episodes and Mastering the Art of Podcast Planning
Sal Jeffreys
Hosts the Mindset Mood and Movement Podcasts and shares his experience working with Niall.
Episode: PLANNING: 3 Experts Tips to Avoid Pod Fade and Reach 50+ Episodes and Mastering the Art of Podcast Planning
Nick Thomson
Freelance Podcast Producer and Co-founder of ANT Podcast
Episode: BUSINESS: Why businesses need to be podcasting! With Nick Thomson
Joel Zarrillo
Creative B2B marketing and branding strategist
Episode: GROWTH: How LinkedIn Can Grow Your Podcast

Host

Niall Mackay
Host of Smarter Podcasting, an experienced podcaster who shares practical tips and insights for creators and business professionals aiming to enhance their podcasting skills and overall effectiveness.

Reviews

5.0 out of 5 stars from 8 ratings
  • Good Information

    Niall gives good analysis and critique to aspiring podcasters.

    Apple Podcasts
    5
    Marshy76
    United States2 years ago
  • Short, Sweet and Savy

    I’ve been podcasting for a while now, but Niall and his guests still give me solid nuggets of inspiration and ideas to follow up on. This show is practical and I take notes whenever I listen in. Also… that accent!!

    Apple Podcasts
    5
    sassiekia
    Netherlands3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the practical tips and inspiring insights shared in the episodes.
The host is praised for his engaging presentation style and expertise in the podcasting field.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#45
Ukraine/Education/How To
Apple Podcasts
#61
Switzerland/Education/How To
Apple Podcasts
#97
Ireland/Education/How To
Apple Podcasts
#154
Norway/Education/How To
Apple Podcasts
#205
South Africa/Education/How To

Talking Points

Recent interactions between the hosts and their guests.

GROWTH: Maximize Your Podcast Reach through Social Media
Q: Do you reformat or repurpose content based on the platform?
We slightly adjust the content but for the most part, it's one piece of content that serves many purposes across platforms.
GROWTH: Maximize Your Podcast Reach through Social Media
Q: What is the secret sauce of creating clips?
The secret is creating content that provides value with no context required for someone to engage with it.
GROWTH: Maximize Your Podcast Reach through Social Media
Q: What do you define as a podcast?
A recorded piece of content that is distributed on podcast streaming apps, but that doesn't necessarily mean that it is a podcast.
GROWTH: How LinkedIn Can Grow Your Podcast
Q: What tips do you have for building a LinkedIn profile?
Convey what you do, how you do it, showcase your trustworthiness through recommendations, and include data supporting your expertise.
GROWTH: How LinkedIn Can Grow Your Podcast
Q: How can someone grow their podcast using LinkedIn?
Focus on bringing in guests with high engagement and sharing content that addresses the pain points of your audience.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

The content focuses on providing actionable insights and practical strategies for aspiring and established podcasters. Topics often cover the importance of podcasting for business growth, strategies for audience engagement, monetization challenges, and effective marketing techniques. Listeners can expect episodes that not only draw from Niall Mackay's extensive experience in the field but also feature expert guests who share their unique perspectives on enhancing podcasting practices. A noteworthy feature of this content is the emphasis on real-life testimonials and lessons learned from both Mackay's own journey and his clients' successes, making it relatable and informative for podcasters at any stage of their development.

Where can I find podcast stats for this podcast?

Rephonic provides a wide range of podcast stats for this podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to this podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does this podcast get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for this podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for this podcast?

Rephonic provides comprehensive predictive audience data for this podcast, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does this podcast have?

To see how many followers or subscribers this podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. The Game with Alex Hormozi

How many episodes of this podcast are there?

this podcast launched 3 years ago and published 106 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact this podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for this podcast?

Rephonic pulls ratings and reviews for this podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for this podcast?

Rephonic provides full transcripts for episodes of this podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Radim Malinic
2. Greg Wasserman
3. Marcus Logan
4. Mark Steadman
5. Brian Beatonback
6. Sal Jeffreys
7. Nick Thomson
8. Joel Zarrillo

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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