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Artwork for Smarter Podcasting: How To Use Podcasting For Business Growth

Smarter Podcasting: How To Use Podcasting For Business Growth

Seven Million Bikes Podcasts
Podcasting
Monetization
Content Creation
Marketing
Evergreen Content
Descript
Sponsorship
Podcast Strategy
Download Statistics
SEO
Audience Engagement
Listener Trust
Text-To-Ai Video
Editing
Dynamic Ads
Youtube
Networking
Sound Quality
Podcast Audience Growth
Local Businesses

Welcome to Smarter Podcasting with Niall Mackay, The Podcast Guy and founder of Seven Million Bikes Podcasts.If you're a business owner, founder, marketer or podcaster who wants their podcast to actually drive business growth, you're in the right place.Niall has been podcasting since 2019, runs multiple top-ranked shows and produces podcasts for clients around the world. He uses Smarter Podcasting... more

PublishesWeeklyEpisodes132Founded3 years ago
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Artwork for Smarter Podcasting: How To Use Podcasting For Business Growth

Latest Episodes

In this episode, I provide a comprehensive guide to choosing the best podcast microphone for any budget. Whether you're a beginner or an experienced podcaster, this episode covers various microphone options, explains the differences between dynamic a... more

“Podcasting is not just about reaching the right type of person. It is about making someone feel understood.” 

I have seen this happen a lot. Someone says their podcast is for business owners, founders, coaches, or professionals who want to grow. Th... more

Dreaming of starting your own podcast but unsure where to begin with equipment and setup? Or looking to elevate your existing show? You've come to the right place! 

Join me in this episode of Smarter Podcasting as share everything you need to setup ... more

“Most business podcasts fail because they were never built with a clear purpose in the first place.” 

In this episode, I talk about why so many business podcasts start with energy, excitement, and good intentions, but slowly lose momentum.

From wha... more

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Similar Podcasts

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Recent Guests

Radim Malinic
Host of Mindful Creative Podcast, Executive Creative Director at Brand New Studio
Brand New Studio
Episode: BUSINESS: 10 Benefits of Podcasting | Why Your Business Must Start a Podcast
Greg Wasserman
Head of relationships at rss.com, shares insights on podcasting for business.
rss.com
Episode: BUSINESS: Why EVERY Business Needs a PODCAST to Succeed
Sal Jeffreys
Host of the Mindset, Mood and Movement Podcasts
Mindset, Mood and Movement Podcasts
Episode: SOFTWARE: Unveiling Descript's Text to AI Video: Transform Text into Engaging Video Content
Marcus Logan
Top podcast marketer from New Zealand
Episode: GROWTH: Maximize Your Podcast Reach through Social Media
Mark Steadman
Industry veteran and host of The Helpful Podcaster
Origin
Episode: CONTENT: How To Build Trust And Connection With Your Audience, With Mark Steadman
Brian Beatonback
Podcast expert and co-host of Good Podcasting, shares insights on planning content effectively.
Episode: PLANNING: 3 Experts Tips to Avoid Pod Fade and Reach 50+ Episodes and Mastering the Art of Podcast Planning
Nick Thomson
Freelance Podcast Producer and Co-founder of ANT Podcast
Episode: BUSINESS: Why businesses need to be podcasting! With Nick Thomson
Joel Zarrillo
Creative B2B marketing and branding strategist
Episode: GROWTH: How LinkedIn Can Grow Your Podcast

Host

Niall Mackay
Host of Smarter Podcasting and The Podcast Guy, Niall Mackay is dedicated to sharing insights and techniques in podcasting, with years of experience in producing, editing, and hosting. He runs Seven Million Bikes Podcasts and aims to help others succeed in their podcasting journey.

Reviews

5.0 out of 5 stars from 8 ratings
  • Good Information

    Niall gives good analysis and critique to aspiring podcasters.

    Apple Podcasts
    5
    Marshy76
    United States3 years ago
  • Short, Sweet and Savy

    I’ve been podcasting for a while now, but Niall and his guests still give me solid nuggets of inspiration and ideas to follow up on. This show is practical and I take notes whenever I listen in. Also… that accent!!

    Apple Podcasts
    5
    sassiekia
    Netherlands3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many find the host's accent and engaging style enjoyable, enhancing the listening experience.
Listeners appreciate the valuable insights and actionable advice provided in each episode.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#67
Finland/Education/How To
Apple Podcasts
#78
Norway/Education/How To
Apple Podcasts
#101
Denmark/Education/How To

Talking Points

Recent interactions between the hosts and their guests.

GROWTH: Maximize Your Podcast Reach through Social Media
Q: Do you reformat or repurpose content based on the platform?
We slightly adjust the content but for the most part, it's one piece of content that serves many purposes across platforms.
GROWTH: Maximize Your Podcast Reach through Social Media
Q: What is the secret sauce of creating clips?
The secret is creating content that provides value with no context required for someone to engage with it.
GROWTH: Maximize Your Podcast Reach through Social Media
Q: What do you define as a podcast?
A recorded piece of content that is distributed on podcast streaming apps, but that doesn't necessarily mean that it is a podcast.
GROWTH: How LinkedIn Can Grow Your Podcast
Q: What tips do you have for building a LinkedIn profile?
Convey what you do, how you do it, showcase your trustworthiness through recommendations, and include data supporting your expertise.
GROWTH: How LinkedIn Can Grow Your Podcast
Q: How can someone grow their podcast using LinkedIn?
Focus on bringing in guests with high engagement and sharing content that addresses the pain points of your audience.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This podcast offers valuable insights into the world of podcasting, focusing on the essential techniques and strategies needed to create, publish, and enhance shows effectively. The host shares practical tips drawn from his extensive experience in the field, making it suitable for both aspiring podcasters and those looking to improve their existing content. Episodes often feature guest experts who further illuminate the intricacies of podcasting, covering topics like marketing, monetization, and audience engagement. With a mission to demystify the podcasting process, the content is likely to resonate with individuals and businesses alike who seek to build their communities through effective audio communication.

Where can I find podcast stats for this podcast?

Rephonic provides a wide range of podcast stats for this podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to this podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does this podcast get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for this podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for this podcast?

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How many subscribers and views does this podcast have?

To see how many followers or subscribers this podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. Novel Marketing
2. Fiction Writing Made Easy with Savannah Gilbo | How to Write a Novel & Writing Advice
3. Writer Unleashed
4. Essential Guide to Writing a Novel
5. London Writers' Salon

How many episodes of this podcast are there?

this podcast launched 3 years ago and published 132 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact this podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for this podcast?

Rephonic pulls ratings and reviews for this podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

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Rephonic provides full transcripts for episodes of this podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Radim Malinic
2. Greg Wasserman
3. Sal Jeffreys
4. Marcus Logan
5. Mark Steadman
6. Brian Beatonback
7. Nick Thomson
8. Joel Zarrillo

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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