Sinapses: Podcast de Estratégia
SandboxA estratégia é algo invisível. Você vê algum movimento e sabe que ela está por ali. Mas a boa notícia é que dá para aprender a enxergar isso cada vez melhor e melhor. Por aqui, nós da Sandbox Escola de Estratégia e Sinapses vamos ativar nossas sinapses para entendemos onde estão as estratégias por trás das grandes empresas, movimentos do mercado. Um lugar para falarmos sobre a nossa grande paixão ... more
| Publishes | Weekly | Episodes | 63 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Language |  Portuguese | Number of Listeners | Categories | BusinessCoursesMarketingEducation |
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Latest Episodes
O trabalho de estratégia precisa, no mínimo, acompanhar a velocidade em o mundo muda. Ou seja, é muita mudança. E, olhando pra frente, pode apostar que o ritmo não vai diminuir. Nesse episódio, paramos para refletir e projetar essas transformações. C... more
Estratégia de marca sempre coloca muita coisa em jogo. Talvez seja por isso que os processos de branding sejam muitas vezes cheios de pompa, circustância e post-it. more
Estratégia, assim como livros, filmes e poemas, não se traduz de maneira literal. more
Estratégia é uma habilidade bastante valorizada e frequentemente colocada em um pedestal, como se fosse a solução quase mágica para todos os problemas. No entanto, será que realmente precisamos empregar estratégia em todo tipo de contexto ou situação... more
E se a gente dissesse que a 85% dos investimentos em marketing dão água? Bom, a gente não falou, mas a Ipsos, junto da consultoria JKR disse literalmente isso. Numa pesquisa, eles apontaram que apenas 15% dos assets de marca são realmente distintos. ... more
A temporada 2024 do Sinapses começa com novidade: o Sandbox Alumni. Nesses episódios, vamos conversar com ex-alunos da escola sobre temas que eles manjam muito -- e pode acreditar que a turma é porreta. A convidada do primeiro episódio é diretora de ... more
Chegou a hora de escolher os melhores -- e piores -- exemplos de estratégia do ano. Na nossa mistura de Oscar com Framboesa de Ouro da estratégia, vamos discutir os casos e lições de Nvidia, Liquid Death, Barbie e mais um monte de coisa interessante.... more
Você usaria um mini-device de AI na sua lapela? Será que é útil? Será que pega? O AI Pin da Humane levanta perguntas como essas e os fundadores da Sandbox Daniel De Tomazo e Felipe Senise tentam imaginar as respostas. Mas isso é só aperitivo. O prato... more
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Apple Podcasts | #34 |  Brazil/Business/Marketing |
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| Listeners per Episode | Gender Skew | Engagement Score | |||
|---|---|---|---|---|---|
| Primary Location | Social Media Reach | ||||
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Sinapses: Podcast de Estratégia launched 2 years ago and published 63 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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