10分Paper
消費者心理研究室Yes, this is a quirky and intriguing podcast about reading academic journals. In just ten minutes, we’ll break down the latest research findings from top academic journals in consumer behavior, marketing, and psychology. Making academia more accessible, we connect your life with academic studies. 對，這就是一個莫名其妙的，讀學術期刊的Podcast。 十分鐘帶你解讀最新的消費者行為、行銷、與心理學頂尖學術期刊的研究成果。讓學術不再遙不可及，連結你的生活與學術研究。 Powered by F... more
| Publishes | Daily | Episodes | 33 | Founded | 8 months ago |
|---|---|---|---|---|---|
| Categories | BusinessMarketingSocial SciencesScience | ||||
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文本探討了消費者對食品營養聲稱的反應，特別是那些強調添加有益營養素（如“富含維生素”）或去除有害成分（如“低糖”）的聲稱。通過一項元分析和七項實驗，研究發現消費者對添加型聲稱表現出更高的購買意願，因為他們認為這些產品提供了更高的價值。研究還表明，即使在不同零售環境下，這種效應也依然存在，並且可以通過強調移除過程所帶來的價值來改善移除型聲稱的效果。
Ikonen, I., Aydinli, A., & Verlegh, P. W. (2025). Adding Good or Removing ... more
本篇文章探討了市場行銷中敬畏感對消費者對限量版產品偏好的影響。文章指出，儘管行銷人員常利用敬畏感，但這種情感與限量版產品固有的排他性不符，因為敬畏感通常會促使消費者追求集體福祉和互聯性。通過一系列實驗，研究發現，當促銷資訊強調產品品質或社會公益（例如通過慈善行銷）時，這種負面影響可以被緩解或逆轉。總的來說，該研究深入分析了情感行銷的複雜性及其對消費者行為的具體影響。
Senyuz, A., Hasford, J., & Wang, Z. (2025). How awe in marketing... more
該如何說服天使投資人跟創投投資你的創業計畫？熱情激昂的語言是否有機會可以拿到資金挹注？
Nyilasy, G., Yi, S., Herhausen, D., Ludwig, S., & Dahl, D. W. (2025). Business-to-Investor Marketing: The Interplay of Costly and Costless Signals. Journal of Marketing.
加入免費會員，更新資訊不漏接： open.fir... more
這項研究探討了消費者如何浪費食物，尤其關注了資源心態和自我解釋如何共同影響這一行為。研究發現，當消費者處於稀缺心態下時，無論他們的自我解釋如何，食物浪費都會減少。然而，在豐富心態下，那些持有相互依存型自我解釋的消費者（即認為自己與他人緊密相連）比持有獨立型自我解釋的消費者（即認為自己獨立於他人）食物浪費更少。文章進一步指出，分享義務是這種效應背後的關鍵機制，並提出了通過強調分享理念、關注他人的食物需求或凸顯家庭資源富足來減輕食物浪費的實用策略。
Gao, H., Jia, H., & Gu... more
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #144 |  Taiwan/Business/Marketing |
Apple Podcasts | #205 |  China/Business/Marketing |
Apple Podcasts | #228 |  Colombia/Business/Marketing |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Gender Skew | Location | Interests | |||
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| Professions | Age Range | Household Income | |||
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10分Paper launched 8 months ago and published 33 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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