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市场人手记·伸手摘星的日子

雪精灵的成长笔记

1、节目内容:每周分享营销专业干货,一起充电一起成长 2、主播介绍:广告学科班专业,4A广告公司到互联网大厂的多年市场品牌经验,历经四大门户、头部电商 3、适合人群:广告专业学生,广告、公关行业从业人员,互联网行业、快消等其他行业的市场品牌部门从业人员,...

PublishesWeeklyEpisodes9Founded2 years ago
Language
ZH-CN
Categories
BusinessMarketingScienceSocial Sciences

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Artwork for 市场人手记·伸手摘星的日子

Latest Episodes

“我知道我有一半的广告预算被浪费了,但我并不知道是哪一半被浪费掉了。”这是卡在很多广告人、市场人面前的行业难题。今天来分享下大厂市场人是如何选择合适的媒介渠道的? more

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a year ago

如何进行「供应商管理」?核心关注两方面的把控:策略内容的把控和项目完成的把控。 more

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a year ago

提案是对一个项目的策略创意进行再包装的过程。我们经常强调创意本身重要,但创意包装更重要。因为创意包装赋予了比创意本身更高更深的立意和背后的思考与敏锐度及说服力。 more

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a year ago

作为同样有甲乙方经历的广告人的视角来看,有几句话想说: more

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2 years ago

大厂市场人带你解读「跨界营销」:跨界,就是突破品牌边界,实现1+1大于2的效果

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2 years ago

大厂市场人带你揭秘爆款内容的流量密码法则:第一,场景化的表达做铺垫;第二,情绪化的输出引共鸣;第三,人性化的真知做点拨;第四,普世化的价值观做升华

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2 years ago

1、对于广告行业的认知? 2、广告人是如何养成的? 3、对于广告新人,有什么建议?

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2 years ago

期待已久的《幸福到万家》终于开播了,才开播不久就频频登上热搜,收获好评不断,从专业视角解读《幸福到万家》的流量密码

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2 years ago

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市场人手记·伸手摘星的日子 launched 2 years ago and published 9 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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