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Shaping the Future

DDMA

De wereld van data-driven marketing verandert fundamenteel. Nieuwe Europese wetgeving, de verdere aanscherping van privacyregels, de opkomst van AI-gedreven besluitvorming en een groeiende afhankelijkheid van first-party data dwingen organisaties om hun marketingaanpak opnieuw te doordenken. Tegelijkertijd neemt de maatschappelijke en commerciële druk toe: consumenten verwachten transparantie en r... more

PublishesInfrequentlyEpisodes28Founded4 years ago
Language
Dutch
Number of ListenersCategories
MarketingBusinessTechnology

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Artwork for Shaping the Future

Latest Episodes

AI-systemen veranderen niet alleen hoe mensen zoeken, maar ook wie überhaupt nog wordt aanbevolen. Daardoor verschuift GEO van een technische afkorting naar een vraag over reputatie, bewijs en vertrouwen.

Martin van Kranenburg maakt die beweging sch... more

In deze aflevering gaat Ronnie van Nieuwehoven in gesprek met Edgar Molenaars, partner bij Anew, Collective of Strategy Teams en voormalig CEO van Ogilvy Nederland. Aan de hand van drie scherpe stellingen bespreken ze de rol van merkbouw, pricing pow... more

Data vertelt ons steeds meer. Over klikgedrag, voorkeuren, klantreizen, conversies en loyaliteit. Toch betekent meer kennis niet automatisch meer begrip.

In deze aflevering van DDMA Shaping the Future gaat host Lucas Bos in gesprek met cultureel an... more

In de nieuwste aflevering van de DDMA-podcast Shaping the Future gaat host Ronnie Nieuwenhoven in gesprek met Rico Stuijt, Principal Performance Measurement & Attribution bij Just Eat Takeaway. Het resultaat is een gesprek dat een ongemakkelijke vraa... more

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Which podcasts are similar to Shaping the Future?

These podcasts share a similar audience with Shaping the Future:

1. AI Report
2. FD Dagkoers
3. NOS Voetbalpodcast
4. Macro met Boot en Mujagić | BNR
5. De Universiteit van Nederland Podcast

How many episodes of Shaping the Future are there?

Shaping the Future launched 4 years ago and published 28 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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