Shaping the Future
DDMAEr speelt op dit moment veel binnen de data-driven marketingsector. Denk aan de aanstaande verdwijning van de third-party cookie, de recent goedgekeurde Digital Services Act (DSA) en consumenten die steeds privacy-bewuster worden. Wendbaarheid rondom deze actuele vraagstukken is belangrijk, maar de waan van de dag zorgt vaak voor een beperkte toekomstvisie. Om écht een toekomstbestendige marketing... more
| Publishes | Infrequently | Episodes | 17 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Language | Dutch | Categories | TechnologyMarketingBusiness | ||
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In de wereld van data-driven marketing is klantloyaliteit een onderwerp dat regelmatig herijkt moet worden. De opkomst van abonnementsmodellen, toenemende aandacht voor data-ethiek en veranderend consumentengedrag maken dat traditionele loyaliteitspr... more
Kunstmatige intelligentie. Iedereen heeft het erover, maar wie doet er écht slimme dingen mee? In deze aflevering van Shaping the Future, de podcastserie van DDMA over data, marketing en innovatie, gaat Ronnie van Nieuwenhoven (Strategy Manager Insur... more
In deze aflevering van Shaping the Future duikt host Lucas Bos samen met Marlene ten Ham, directeur van Thuiswinkel.org, in de evolutie van retail naar een fygitale aanpak. Aan de hand van drie centrale stellingen verkennen zij de verschuiving van tr... more
In de wereld van marketing wordt vaak gesproken over de kracht van data. Maar hoe zorg je er nou écht voor dat data de motor wordt achter succesvolle marketingcampagnes? In deze derde aflevering van het derde seizoen van Shaping the Future duiken we ... more
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Apple Podcasts | #222 |  Netherlands/Business/Marketing |
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Which podcasts are similar to Shaping the Future?
These podcasts share a similar audience with Shaping the Future:
1. De Grote Tech Show | BNR
2. FD Dagkoers
3. Hardlooppodcast De Pacer
How many episodes of Shaping the Future are there?
Shaping the Future launched 3 years ago and published 17 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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