Rephonic
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SEOPRESSO PODCAST - Der SEO Podcast mit Björn Darko

Björn Darko
Artificial Intelligence
AI Search
Generative Engine Optimization
Search Engine Optimization
Google
E-Commerce SEO
Vector Embeddings
Content Gap
Otto
Google Discover
GEO
Branding
AI Overviews
AI Mode
Chatgpt
SEO Agencies In Europe
Hansgrohe
Customer Journey
Sixt
Product Data

Ein wöchentlicher SEO Podcast, in dem Host Björn Darko, mit interessanten Persönlichkeiten aus SEO & Digital Marketing diskutiert. Jetzt abonnieren!

PublishesWeeklyEpisodes268Founded6 years ago
Language
German
Number of ListenersCategory
Technology

Listen to this Podcast

Artwork for SEOPRESSO PODCAST

Latest Episodes

Can you influence whether AI recommends your business? And which sources shape what it says about you?

Recorded at BrightonSEO, Björn Darko sits down with Dan M. Jones to explore how SEO, reputation management and AI visibility are coming together. more

YouTube

Diese Episode wird unterstützt von Localo, der Local SEO Plattform: localo.com/de/

Das Tool hilft Unternehmen und Agenturen, Google-Unternehmensprofile zu analysieren und ihre lokale Sichtbarkeit zu verbessern.

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more

Diese Episode wird unterstützt von Localo, der Local SEO Plattform: localo.com/de/

Das Tool hilft Unternehmen und Agenturen, Google-Unternehmensprofile zu analysieren und ihre lokale Sichtbarkeit zu verbessern.

--------------------------

more

YouTube

Diese Episode wird unterstützt von Localo, der Local SEO Plattform: localo.com/de/

--------------------------

What happens to the web when people get answers without visiting websites—and AI assistants start doing the shopping?

In this epi... more

YouTube

Key Facts

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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Nikolaj Mogensen
VP and Group Lead SEO at S360
S360
Episode: AI Commerce & Feed Optimization: Why Product Data Is Becoming the New SEO Lever in E-commerce with Nikolaj Mogensen | Ep.246
Matthäus Michalik
Co-Founder and Mitgründer der Claneo Agentur, Berlin
Claneo
Episode: GEO verstehen: Inhalte für generative KI sichtbar machen mit Matthäus Michalik | Ep.245
Sandra Radtke
SEO Consultant at Wingman Online Marketing
Wingman Online Marketing
Episode: Barrierefreiheit als Erfolgsfaktor für AI Agents mit Sandra Radtke | Ep.244
Moritz Serif
SEO-Konsultant und Redaktionstrainer, Publisher-SEO-Experte
Episode: Google Discover verstehen: Playbook, Publisher-Strategie und echte Growth-Hebel mit Moritz Serif | Ep.243
Niklas Buschner
CEO of Radyant; Host of Masters of Search Podcast
Radyant
Episode: Quo vadis, SEO-Agenturen? Wie KI das Agenturmodell radikal verändert mit Niklas Buschner | Ep.242
Jan Wölk
Senior Product Manager SEO
OTTO
Episode: PDP-Indexmanagement bei OTTO: Wie weniger indexierte Produktseiten zu mehr SEO-Traffic führen mit Jan Wölk | Ep.241
Steven Wilson-Bales
Former head of editorial at multiple large publishers, co-host of Beers and SEO
Independent consultant; Beers and SEO (co-host)
Episode: AI, News, and the Future of Journalism – with Steven Wilson-Bales | Ep.240
Christian B. Schmidt
Guest, researcher from Digital Effects discussing AI Search in travel
Digital Effects
Episode: Reisebranche im Wandel: Wie AI Search die Spielregeln verändert mit Christian B. Schmidt | Ep.239
Olaf Pleines
SEO expert and guest explaining embeddings workflows
Episode: Embeddings in der SEO-Praxis: Content-Gaps finden & Wettbewerber clustern mit Olaf Pleines | Ep. 238

Host

Björn Darko
Host of SEOPRESSO PODCAST and SEOPRESSO Podcast (SEOPRESSO).

Reviews

4.8 out of 5 stars from 72 ratings
  • Weekly seo driver

    Mein lieblings SEO podcast aus Deutschland!

    Apple Podcasts
    5
    yourstrulyjondoe
    Germany6 months ago
  • Top SEO Podcast

    Super Podcast, bei dem ich keine Folge verpassen möchte. Und auch immer total interessante Gäste und durch die große Vielfalt an Themen, hört man viel Neues, das über den Tellerrand hinausgeht. Weiter so!

    Apple Podcasts
    5
    Patty e P
    Germany2 years ago
  • Top SEO podcast.

    Bin bei jeder Sendung am Start und lerne ne Menge hier. Lieben Dank Björn! Don’t stop!

    Apple Podcasts
    5
    $1971$
    Germany3 years ago
  • Top!

    Definitiv wertvolle Insights und Inhalte.

    Apple Podcasts
    5
    agoncharov
    Germany6 years ago
  • Top SEO Podcast aus DE

    Björn macht einen super Job! Spannende Gäste und Themen. Es war mir wine Ehre auch mal als Gast dabei gewesen zu sein. Noch besser nur auf IGTV! Weiter so!

    Apple Podcasts
    5
    C. B. Schmidt
    Germany6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests bring a mix of enterprise experience and practical case studies.
Gives a strong sense for how AI changes SEO beyond traditional rankings.
Listeners consistently praise the depth and practical value of tactics.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#160
Austria/Technology
Apple Podcasts
#211
Switzerland/Technology
Apple Podcasts
#233
Philippines/Technology

Talking Points

Recent interactions between the hosts and their guests.

Reisebranche im Wandel: Wie AI Search die Spielregeln verändert mit Christian B. Schmidt | Ep.239
Q: Welche drei Assets braucht jede Travel Brand zwingend, damit sie AI-basierten Plattformlogiken standhält?
Neben der transaktionalen Buchung braucht man spezialisiertes Fachwissen, eine klare Spezialisierung und Content, der die Reiseplanung unterstützt; diese Kombination erhöht die Sichtbarkeit in AI-Overviews und ermöglicht, dass Marken in verschiedenen Kanälen relevant bleiben.
Grey-Area Niche SEO meistern: CBD, Cannabis, Vaporizer & legale Drogen mit Christoph Meleschnig | Ep.236
Q: Welche Inhalts- und Link-Building-Strategien funktionieren nachhaltig in satten, regulierten Märkten?
Langfristig funktionieren saubere Onpage-Optimierung, klare Autorenprofile, informative Blog-Artikel und themenrelevante Backlinks von spezialisierten Nischenseiten besser als broad-brand-Verlinkungen; dabei ist die Mischung aus Landing-Pages, Content-Clustern und hochwertigen Gastartikeln entscheidend, während man harte Enker und riskante Taktiken meidet.
Grey-Area Niche SEO meistern: CBD, Cannabis, Vaporizer & legale Drogen mit Christoph Meleschnig | Ep.236
Q: Was unterscheidet Grey-Niche SEO im CBD-/Cannabis-Sektor grundlegend von herkömmlichem E-Commerce-SEO?
Grundlegend bleiben viele SEO-Prinzipien gleich (UX, Authoritativeness, strukturierte Inhalte), doch wer in diesen Nischen sichtbar werden will, muss zusätzlich mit strengen Compliance- und Rechtsvorgaben umgehen, darf keine irreführenden Heilversprechen geben und setzt stark auf Content-Clustering, Topical Authority und qualifizierte Autoren, um Vertrauen zu gewinnen.
Was ein Ex -Googler über SEO & GEO sagt mit Kaspar Szymanski | Ep.237
Q: Welche Fähigkeiten waren entscheidend, um den Job zu bekommen?
Sprachkompetenz, Teamfähigkeit, analytisches und technisches Verständnis sowie die Fähigkeit, in einem wachsenden, multinationalen Team zu arbeiten.
Was ein Ex -Googler über SEO & GEO sagt mit Kaspar Szymanski | Ep.237
Q: Wie kamst du überhaupt in das Google Search Quality Team?
Es war größtenteils Zufall; ich bewarb mich auf eine kryptische Anzeige, und interne Transferwege sowie Sprachkompetenz haben letztlich zum Einstieg geführt.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About SEOPRESSO PODCAST

What is SEOPRESSO PODCAST about and what kind of topics does it cover?

A weekly SEO and digital marketing conversation that centers on the intersection of search, AI, and brand strategy. Episodes frequently explore how AI-driven surfaces, product data, and content signals shape discovery across search and social ecosystems, with practical playbooks for publishers, retailers, and agencies. Guests range from agency founders and senior SEO practitioners to editors and product leaders, often discussing GEO concepts, AI Overviews, PDP indexing, accessibility implications for AI agents, and the evolving role of PR and brand-building in SEO. The show tends to blend deep technical SEO tactics with strategic insights for enterprise brands and ambitious startups, offering actionable frameworks, real-world case studies, ... more

Where can I find podcast stats for SEOPRESSO PODCAST?

Rephonic provides a wide range of podcast stats for SEOPRESSO PODCAST. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to SEOPRESSO PODCAST and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does SEOPRESSO PODCAST get?

Rephonic provides a full set of podcast information for four million podcasts, including the number of listeners. View further listenership figures for SEOPRESSO PODCAST, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for SEOPRESSO PODCAST?

Rephonic provides comprehensive predictive audience data for SEOPRESSO PODCAST, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does SEOPRESSO PODCAST have?

To see how many followers or subscribers SEOPRESSO PODCAST has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to SEOPRESSO PODCAST?

These podcasts share a similar audience with SEOPRESSO PODCAST:

1. Search Camp Podcast (SEO + SEA)
2. SEO im Ohr - die SEO-News von SEO Südwest
3. OM Cafe - Online-Marketing. Real Talk.
4. Content Performance Podcast
5. Search Effect – der SEO & GEO Podcast

How many episodes of SEOPRESSO PODCAST are there?

SEOPRESSO PODCAST launched 6 years ago and published 268 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact SEOPRESSO PODCAST?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for SEOPRESSO PODCAST?

Rephonic pulls ratings and reviews for SEOPRESSO PODCAST from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for SEOPRESSO PODCAST?

Rephonic provides full transcripts for episodes of SEOPRESSO PODCAST. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on SEOPRESSO PODCAST?

Recent guests on SEOPRESSO PODCAST include:

1. Nikolaj Mogensen
2. Matthäus Michalik
3. Sandra Radtke
4. Moritz Serif
5. Niklas Buschner
6. Jan Wölk
7. Steven Wilson-Bales
8. Christian B. Schmidt

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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