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Artwork for SEO F**king What

SEO F**king What - Get Found on Google and make money from your website with practical SEO tips

Nikki Pilkington
SEO
Google
Search Engine Optimization
Artificial Intelligence
Linkedin
On-Page SEO
Blogging
AI Search
Content Strategy
Google Business Profile
Google Analytics
Google Search Console
Keyword Research
Search Console
Meta Descriptions
Internal Linking
AI Content
Search Intent
Meta Titles
H1 Tags

This podcast exists because you deserve better than the SEO bollocks currently being sold to you. Every week, I'll give you 10-15 minutes of straight talk about SEO. Practical advice that actually works for B2B websites trying to get found on Google/search and make money. The kind of stuff that's been proven over years, not dreamed up last Tuesday by some LinkedIn tosspot. Real SEO from someone wh... more

PublishesWeeklyEpisodes40Foundeda year ago
Number of ListenersCategories
MarketingBusinessTechnology

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Artwork for SEO F**king What

Latest Episodes

Reddit's share of ChatGPT citations went from nearly 4% to half a percent in about a week. Nobody can fully explain it — not the people who measure it, not Reddit, and definitely not the bloke who sold you a Reddit visibility package back in March. A... more

Go and look at your case studies page or your portfolio page. Does the title just say "case studies" or "portfolio"? So does everyone else's. That's the problem.

I'm Nikki Pilkington and I've been doing SEO for 30 years. In this episode I'm going af... more

You know that email you send after a job — the one that says "leave us a Google review and get 10% off"? In this country, that might now be illegal. Not "Google's a bit annoyed with you" illegal. Actually illegal, with a fine on the end of it.

Hi, I... more

Every month, roughly 970 agencies turn the same three news stories into a LinkedIn post saying "this changes everything, book a call". It almost never changes anything. So here's the news, and here's what it actually means for you.

Hi, I'm Nikki Pil... more

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Recent Guests

Neil Velleo
Founder of PodNose Podcasting; promotes a podcasting community
PodNose Podcasting
Episode: The Truth About "Free" SEO Audits (Don't Get Conned)
Holly Christie
SEO expert and co-presenter for the masterclass promo
Masterclass promo participants
Episode: How to figure out what to blog about next for your SEO
Kane Mitchell
AI developer
Episode: What AI-built websites actually get right

Hosts

Nikki Pilkington
Host of the show, frequently steering discussion and delivering no-nonsense SEO guidance.
Holly Christie
Co-host known for Websites Made Simple segments and practical design-related context.

Reviews

5.0 out of 5 stars from 12 ratings
  • Excellent - funny and informative

    Thanks Nikki. As a newbie in this space of web design , your SEO information is incredibly valuable. I have learnt so much and you have helped me understand SEO in a way I just wasn’t getting before. Thankyou - this podcast is making a huge difference to my business cheers !

    Apple Podcasts
    5
    🪽🫶🏻🙌
    Australia2 months ago
  • If you want to learn about SEO start here

    As a web developer I regularly come across people who need to understand the basics of SEO, because a website that nobody ever finds is a waste of time and money. Nikki’s no nonsense, plain English (with added F words) approach is great for people outside the industry to understand the basics of what they need to do or have done on their behalf. Definitely well worth a listen.

    Apple Podcasts
    5
    WorthyOnTheWeb
    United Kingdom5 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show balances tough critique with useful steps that can be implemented quickly.
Audience notes the host's expertise and ability to translate concepts into measurable outcomes.
The host cuts through SEO hype with practical, actionable advice for real business results.
Listeners appreciate the blunt, no-nonsense take on industry myths and tactics.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#230
Australia/Business/Marketing
Apple Podcasts
#247
Ukraine/Business/Marketing

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per EpisodeGender SkewLocation
InterestsProfessionsAge Range
Household IncomeSocial Media Reach

Frequently Asked Questions About SEO F**king What

What is SEO F**king What about and what kind of topics does it cover?

A blunt, no-nonsense SEO show that speaks directly to B2B site owners and marketers. Episodes cut through hype to deliver practical, battle-tested tactics for improving Google visibility and converting traffic into leads, with a strong emphasis on real-world actions, client collaboration, and skepticism toward overhyped tools and AI fixes. The host often calls out industry myths, coaches readers toward measurable results, and keeps the tone unapologetically direct, making complex topics approachable for busy practitioners.

A standout aspect is the host's willingness to debunk buzzwords (AI, free audits, backlinks) while offering concrete step-by-step guidance and occasional guest insights. This combination—fiery personality, actionable con... more

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How many listeners does SEO F**king What get?

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To see how many followers or subscribers SEO F**king What has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

How many episodes of SEO F**king What are there?

SEO F**king What launched a year ago and published 40 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact SEO F**king What?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on SEO F**king What?

Recent guests on SEO F**king What include:

1. Neil Velleo
2. Holly Christie
3. Kane Mitchell

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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