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The Unofficial TikTok Shop Podcast with Jordan West

Jordan West
Tiktok Shop
E-Commerce
Social Commerce Club
Social Commerce
Influencer Marketing
Tiktok
GMV Max
Meta
Amazon
Profitability
Affiliate Marketing
DTC Brands
Email Marketing
Paid Advertising
E-Commerce Growth
Marketing Strategies
Cash Flow
Content Creation
Customer Retention Strategies
Creator Community

The Unofficial TikTok Shop Podcast with Jordan West is the go-to show for brands and marketers who want to understand TikTok Shop and use it to drive real revenue. I’m Jordan West, founder of Social Commerce Club, one of the largest TikTok Shop agencies in North America. My team works with some of the biggest brands on TikTok Shop, and on this podcast I break down what’s working right now: TikTok ... more

PublishesTwice weeklyEpisodes720Founded10 months ago
Number of ListenersCategories
MarketingBusiness

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Artwork for The Unofficial TikTok Shop Podcast

Latest Episodes

In this episode of The Unofficial TikTok Shop Podcast, Jordan West sits down with Andy Allaway, CEO of Empire Flippers, to break down what buyers are really looking for when they evaluate ecommerce businesses.

They get into clean financials, SDE mul... more

Most brands think GMV Max is just another ad campaign. It is not. GMV Max rewards better inputs.Better creator partnersBetter content systemsBetter shop operationsBetter product pagesBetter internal alignment between TikTok Shop, paid media, creative... more

🚀 Join my TikTok Shop OS MastermindClick here: bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: socialcommerceclub.com/pages/contact📩 Learn the latest on TikTok Shop straight to your inboxJoin my newslette... more

TikTok Shop is not a channel you can just “turn on.”In this workshop, Jordan West and Brywinn Travers break down what brands need in place before TikTok Shop can scale, especially if you are trying to move from cold start to real GMV.They cover the h... more

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Operators
OperatorsSean Frank, Mike Beckham, Matt Bertulli, and Jason Panzer

Recent Guests

Christian Bross
TikTok shop strategist at Social Commerce Club
Social Commerce Club
Episode: The TikTok Shop Creator Strategy That Scales Brands
Fernando Campos
E-commerce veteran with over 11 years of experience and founder of Hive HQ
Hive HQ
Episode: Why TikTok Shop Brands Can’t See Their Real Profit
Joe Putnam
Founder of Conversion Engine, an agency that helps e-commerce brands with their meta ads
Conversion Engine
Episode: The Emotional Mistake Killing Modern Advertising
Mehmet Can Ilker
Co-founder of Ethnic Living, an e-commerce brand specializing in high-ticket furniture and home decor.
Ethnic Living
Episode: This Is Why Trends Kill Businesses
Zohaib Ratu
Expert in affiliate and TikTok shop growth
Refundle
Episode: AI Content Is Dying & Creators Are Taking Over
Yash Chavan
Founder and CEO of Saral, an influencer marketing platform
Saral
Episode: Influencer Marketing Is Broken — Here’s the Fix
Jay Myers
Co-founder of Bold Commerce and e-commerce veteran since 1998
Bold Commerce
Episode: Why Your DTC Subscription Model is Broken (and How to Fix It)
Caleb Alvarez
Founder and CEO of Shadowlight Studios
Shadowlight Studios
Episode: The Organic Marketing Expert For DTC Brands - Stop Wasting Money On Testing Ads
Bora Mutluoğlu
Co-founder at Reacher, previously grew up around Apple and Steve Jobs.
Reacher
Episode: How To Build A Creator Army Completely Automated New AI Tool

Host

Jordan West
Host of The Unofficial TikTok Shop Podcast with Jordan West

Reviews

1.0 out of 5 stars from 1 ratings
  • Audio quality

    Please stop whispering and start talking. Your voice is too low and very difficult to hear with AirPods or while driving

    Apple Podcasts
    1
    Kotlakiran
    United States3 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate real-world brand case studies and practical tool recommendations
Audiences value actionable, playbook-style content for scaling TikTok Shop but want clearer, louder production
Some feedback highlights audio clarity as a recurring issue to address for on-the-go listening

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Talking Points

Recent interactions between the hosts and their guests.

From 0$ to 10K/month in GMV Max Playbook For TikTok Shop
Q: How many videos should we aim to produce per creator weekly to build momentum?
Aim for high content velocity, with multiple videos per creator and a strategy for ongoing posting; the group cites examples like 8-10 videos per day from a top creator to maintain momentum.
From 0$ to 10K/month in GMV Max Playbook For TikTok Shop
Q: What should be done if GMV Max isn't delivering despite strong creative quality?
Examine the inputs beyond the ads, such as the product listing quality, pricing, inventory readiness, and offer structure; fix those fundamentals first before trying to force GMV Max to perform.
From 0$ to 10K/month in GMV Max Playbook For TikTok Shop
Q: GMV Max is recommending a daily budget of $200 for me. Is this always the standard, or can I start lower?
You can start lower; the key is feeding the algorithm with sufficient data and signals, and then gradually increasing budget as ROI targets are met, while keeping an eye on overall channel performance.
2026 May Updates For TikTok Shop
Q: What roles are recommended for a brand to manage TikTok Shop effectively?
A core team should include a TikTok Shop strategist/manager, shop operations, sampling and outreach manager, community manager, and a graphic designer; plus a dedicated media buyer to scale content with ads.
2026 May Updates For TikTok Shop
Q: How do you enact this system when your brand is still low GMB on TikTok Shop?
Outreach should include incentives and clear signaling of potential future growth, such as highlighting other revenue channels and upfront competition or incentives, while later adjusting commissions and tiered programs as GMV and trust grow.

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Frequently Asked Questions About The Unofficial TikTok Shop Podcast

What is The Unofficial TikTok Shop Podcast about and what kind of topics does it cover?

A growth-focused show that dives deep into TikTok Shop strategy, creator-led sponsorships, and multi-channel commerce. Across recent episodes, listeners are guided through launch playbooks, creator incentivization, and operational systems—from seeding and automation to blitz launches and governance frameworks. The hosts frequently spotlight real brand case studies (notably DTC apparel and Portland Leather Goods) and practical playbooks that brands can apply quickly, with an emphasis on scaling via creator networks, partnerships with platforms, and agency-led execution. A notable through-line is turning data, processes, and incentives into repeatable, scalable revenue engines, often pairing tactical tips with live demonstrations and tool rec... more

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Which podcasts are similar to The Unofficial TikTok Shop Podcast?

These podcasts share a similar audience with The Unofficial TikTok Shop Podcast:

1. TikTok Shop Secrets with Fernando Campos
2. Operators
3. ACE Your TikTok Shop
4. The GaryVee Audio Experience
5. The Startup Ideas Podcast

How many episodes of The Unofficial TikTok Shop Podcast are there?

The Unofficial TikTok Shop Podcast launched 10 months ago and published 720 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Unofficial TikTok Shop Podcast?

Recent guests on The Unofficial TikTok Shop Podcast include:

1. Christian Bross
2. Fernando Campos
3. Joe Putnam
4. Mehmet Can Ilker
5. Zohaib Ratu
6. Yash Chavan
7. Jay Myers
8. Caleb Alvarez

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