The Unofficial TikTok Shop Podcast with Jordan West

Jordan West

Tiktok Shop

E-Commerce

Social Commerce

Influencer Marketing

Social Commerce Club

Customer Retention Strategies

Repeat Purchases

Tiktok

Product Development

Cannabis Cigars

Publishes	Twice weekly	Episodes	707	Founded	8 months ago
Number of Listeners		Categories	BusinessMarketing

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Latest Episodes

We Found the Fix for the Biggest Problem in Affiliate Marketing

Want to stay informed for your brand? 👇👇https://jordanwestnewsletter.beehiiv.com/ ---🚀 Join my TikTok Shop OS MastermindClick here: bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brand: socialcommerceclub.com/pages/cont... more

Yesterday • 26 min

My Recommendation on How To Do Product Seeding

🚀 Join my TikTok Shop OS MastermindClick here: bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: socialcommerceclub.com/pages/...Estimate your TikTok Shop revenue before you scale — try the Forecaster Tool:h... more

1 Apr 2026 • 7 min

How to 10x TikTok Shop Revenue with These 3 Tools (Secret Tools)

🚀 Join my TikTok Shop OS MastermindClick here: bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: socialcommerceclub.com/pages/contact📩 Learn the latest on TikTok Shop straight to your inboxJoin my newslette... more

19 Mar 2026 • 10 min

TikTok Shop is Changing E-commerce, but how?

🚀 Join my TikTok Shop OS MastermindClick here: bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: socialcommerceclub.com/pages/...📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter he... more

16 Mar 2026 • 41 min

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Recent Guests

Fernando Campos

E-commerce veteran with over 11 years of experience and founder of Hive HQ

Hive HQ

Episode: Why TikTok Shop Brands Can’t See Their Real Profit

Joe Putnam

Founder of Conversion Engine, an agency that helps e-commerce brands with their meta ads

Conversion Engine

Episode: The Emotional Mistake Killing Modern Advertising

Mehmet Can Ilker

Co-founder of Ethnic Living, an e-commerce brand specializing in high-ticket furniture and home decor.

Ethnic Living

Episode: This Is Why Trends Kill Businesses

Zohaib Ratu

Expert in affiliate and TikTok shop growth

Refundle

Episode: AI Content Is Dying & Creators Are Taking Over

Yash Chavan

Founder and CEO of Saral, an influencer marketing platform

Saral

Episode: Influencer Marketing Is Broken — Here’s the Fix

Jay Myers

Co-founder of Bold Commerce and e-commerce veteran since 1998

Bold Commerce

Episode: Why Your DTC Subscription Model is Broken (and How to Fix It)

Caleb Alvarez

Founder and CEO of Shadowlight Studios

Shadowlight Studios

Episode: The Organic Marketing Expert For DTC Brands - Stop Wasting Money On Testing Ads

Bora Mutluoğlu

Co-founder at Reacher, previously grew up around Apple and Steve Jobs.

Reacher

Episode: How To Build A Creator Army Completely Automated New AI Tool

Scott Desgrosseilliers

Founder and CEO of Wicked Reports, a marketing attribution platform specializing in e-commerce.

Wicked Reports

Episode: The Top 5 AI Tools For Ecommerce And How To Use Them

Host

Jordan West

Host of the show and founder of Social Commerce Club, Jordan West focuses on actionable insights for brands and marketers looking to leverage TikTok Shop effectively. With extensive experience in the field and a deep understanding of social commerce dynamics, he guides listeners through strategies for maximizing revenue on platforms like TikTok.

Reviews

1.0 out of 5 stars from 1 ratings

Audio quality
Please stop whispering and start talking. Your voice is too low and very difficult to hear with AirPods or while driving
Apple Podcasts
1
Kotlakiran
United Statesa month ago

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Apple Podcasts	#18	South Africa/Business/Marketing
Apple Podcasts	#163	South Africa/Business
Apple Podcasts	#196	South Korea/Business/Marketing
Apple Podcasts	#249	Brazil/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Ep 639: Meta Ads Not Scaling? The $60K/Month Pixel Problem (Facebook Ads 2025 Fix)

Q: Any thoughts on campaign structure to differentiate high-end vs. lower-end RV buyers without fragmenting the budget too much?

Yes. Consider separate CBOs or campaigns per RV type (Class A, fifth wheels, travel trailers) so the messaging and creative align with the persona. This helps people recognize themselves in the ads and improves relevance, while keeping budget practical for testing and scaling.

Ep 639: Meta Ads Not Scaling? The $60K/Month Pixel Problem (Facebook Ads 2025 Fix)

Q: Walk me through the big problem you're trying to solve with your advertising, and what insight led you to expand into lower-end RV segments?

We started in the premium segment where about 15-20% of RVs sit, which gave us initial traction but limited the total audience. Two things changed: Meta targeting got tougher for broad audiences, and we realized 70% of the market sits in the lower range. So we shifted to fill in more sizes and shapes and expanded our catalog to capture the majority of the market while retirementing reach.

Your Creators Aren’t Lazy — Your Incentives Are Broken

Q: What range should brands expect for compensation across different incentive steps?

Typically about 10% of the budget for the top GMV layer is a good rule of thumb, with the remainder distributed across the volume, fast movers, and daily prizes depending on the brand size and launch stage.

This Is Why Trends Kill Businesses

Q: What is your secret to scaling?

Focus on what we love in Ethnic Living, genuinely enjoy selling the products, and obsess over quality.

The Emotional Mistake Killing Modern Advertising

Q: What is your advice to brands right now to get through this?

Investing more in creative production is essential for brands struggling in the current market.

Audience Metrics

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Frequently Asked Questions About The Unofficial TikTok Shop Podcast

What is The Unofficial TikTok Shop Podcast about and what kind of topics does it cover?

Offering a rich exploration of the dynamic world of social commerce, this show focuses on TikTok Shop as a pivotal channel for brands looking to enhance their revenue streams. With a primary emphasis on creator-led strategies, it delves into various topics including affiliate programs, storefront optimization, and live shopping tactics, providing brands with actionable insights tailored for a changing landscape. Unique elements include detailed discussions on proven strategies employed by notable brands and the integration of innovative marketing techniques that can drive visibility and engagement effectively. The content is particularly useful for marketers and business owners eager to capitalize on TikTok's influence in e-commerce.

Where can I find podcast stats for The Unofficial TikTok Shop Podcast?

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How many listeners does The Unofficial TikTok Shop Podcast get?

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What are the audience demographics for The Unofficial TikTok Shop Podcast?

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How many subscribers and views does The Unofficial TikTok Shop Podcast have?

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Which podcasts are similar to The Unofficial TikTok Shop Podcast?

These podcasts share a similar audience with The Unofficial TikTok Shop Podcast:

1. TikTok Shop Secrets with Fernando Campos
2. OPERATORS
3. TikTok Shop - Affiliate Academy
4. eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection
5. Dark Downeast

How many episodes of The Unofficial TikTok Shop Podcast are there?

The Unofficial TikTok Shop Podcast launched 8 months ago and published 707 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Unofficial TikTok Shop Podcast?

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What guests have appeared on The Unofficial TikTok Shop Podcast?

Recent guests on The Unofficial TikTok Shop Podcast include:

1. Fernando Campos
2. Joe Putnam
3. Mehmet Can Ilker
4. Zohaib Ratu
5. Yash Chavan
6. Jay Myers
7. Caleb Alvarez
8. Bora Mutluoğlu

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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