Scratch: CMO Interviews
RivalWhy do some businesses grow faster than others? What do the marketers leading them do differently? How can we learn from them to grow our own businesses and careers? Scratch explores the world of challenger marketing - the thinkers and doers questioning the status quo and rewriting the marketing rule book ‘from scratch’. Each episode will dive deep into the experience and perspective of an industr... more
| Publishes | Twice monthly | Episodes | 106 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessEntrepreneurshipMarketing | |||
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Latest Episodes
In this episode of Scratch, Ariel Kelman, President & CMO of Salesforce, shows how a category leader can still think like a challenger through the power of education, not persuasion. Education beats persuasion when you make community the flywheel: by... more
In this episode of Scratch, Eric chats with Will Pearson, Co-Founder of Ocean Bottle, the brand turning reusable bottles into vehicles for global impact. One of the biggest takeaways from Will’s story is how Ocean Bottle has made impact completely no... more
In this episode of Scratch, Eric chats with Lili, the Chief Marketing & Experience Officer of Barclays US Consumer Bank, about how she brought a challenger mindset from the hospitality and entertainment industry into one of the biggest banking player... more
Watch our documentary on the Future of the CMO from this link 📺: www.youtube.com/watch?v=AXBKelmQomM
In this episode, Daniel Blumer, CMO of Restaurant Brands International (EMEA), breaks down how Burger King’s parent company keeps four ico... more
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Reviews
- Real * Authentic
This isn’t just another marketing podcast. Eric sits down and lets the knowledge flow from incredible guests. I feel like I learn more leadership and thought-provoking marketing ideas from this show than any other!
Apple Podcasts5Richard40
United States10 months ago - A must!
On top of my library.
Bringing various/great voices with real insights.
Apple Podcasts5Helene je-I
France2 years ago - My go-to marketing pod!!!
Remarkable people from unique brands, journeying through deep, insightful conversations.
The differentiator in the podcast landscape today is not just the content, but the host. The ability to pull out meaningful questions and lean into the meaty part of a dialogue is artistry in its own right. An art that Eric has mastered, with an enviable ease.
Apple Podcasts5GarnR
United Kingdom2 years ago - Marketing gem!💪
Love this pod, helps me stay super updated on the latest marketing agenda! The guys are doing great work, thanks for your commitment and excitement about the industry!!
Apple Podcasts5mrntlvUnited Kingdom2 years ago - Great show, guests and topics
This is a topic that no-one is covering. So glad the whole group at Rival is dedicated to helping challenger brands kick@$$.
Apple Podcasts5emantx10United States2 years ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #188 |  Ireland/Business/Marketing |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
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| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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Which podcasts are similar to Scratch: CMO Interviews?
These podcasts share a similar audience with Scratch: CMO Interviews:
1. Banking Transformed with Jim Marous
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3. Prof G Markets
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How many episodes of Scratch: CMO Interviews are there?
Scratch: CMO Interviews launched 4 years ago and published 106 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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