Scratch: CMO Interviews
RivalWhy do some businesses grow faster than others? What do the marketers leading them do differently? How can we learn from them to grow our own businesses and careers? Scratch explores the world of challenger marketing - the thinkers and doers questioning the status quo and rewriting the marketing rule book ‘from scratch’. Each episode will dive deep into the experience and perspective of an industr... more
| Publishes | Twice monthly | Episodes | 118 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketingEntrepreneurship | |||
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Latest Episodes
In the latest episode of Scratch, Tracey-Lee gets into what it really takes to build trust in a controversial space, how she sells brand investment to a CFO who only speaks performance, and the Black Friday campaign where Payflex faked a data breach ... more
In this episode of Scratch, Viren sits down with Misbah Uraizee from Nectar Social to dismantle one of marketing's most persistent myths. The truth? Organic and paid media are complementary engines, and brands that still silo them are leaving serious... more
Pranav breaks down why the way we've always tested products and campaigns is fundamentally broken, how 90% of all decision-making happens in the subconscious, and why asking people what they think is almost completely useless. Neuro Insight's brain-m... more
Miguel gets into the brand discipline behind the growth. Why Bootlegger turned down trends their own customers were asking for. How a year of navigating aviation regulations put their coffee at 30,000 feet. What drove the decision to strip the brand ... more
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- Real * Authentic
This isn’t just another marketing podcast. Eric sits down and lets the knowledge flow from incredible guests. I feel like I learn more leadership and thought-provoking marketing ideas from this show than any other!
Apple Podcasts5Richard40
United States2 years ago - A must!
On top of my library.
Bringing various/great voices with real insights.
Apple Podcasts5Helene je-I
France3 years ago - My go-to marketing pod!!!
Remarkable people from unique brands, journeying through deep, insightful conversations.
The differentiator in the podcast landscape today is not just the content, but the host. The ability to pull out meaningful questions and lean into the meaty part of a dialogue is artistry in its own right. An art that Eric has mastered, with an enviable ease.
Apple Podcasts5GarnR
United Kingdom3 years ago - Marketing gem!💪
Love this pod, helps me stay super updated on the latest marketing agenda! The guys are doing great work, thanks for your commitment and excitement about the industry!!
Apple Podcasts5mrntlvUnited Kingdom3 years ago - Great show, guests and topics
This is a topic that no-one is covering. So glad the whole group at Rival is dedicated to helping challenger brands kick@$$.
Apple Podcasts5emantx10United States3 years ago
Listeners Say
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Chart Rankings
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Apple Podcasts | #64 |  Hong Kong/Business/Marketing |
Apple Podcasts | #89 |  Netherlands/Business/Marketing |
Apple Podcasts | #95 |  South Africa/Business/Marketing |
Talking Points
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Audience Metrics
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Frequently Asked Questions About Scratch: CMO Interviews
What is Scratch: CMO Interviews about and what kind of topics does it cover?
This show centers on challenger marketing, exploring how leading brands and ambitious startups grow by questioning conventional marketing playbooks. Episodes dig into brand-building, product strategy, and go-to-market approaches through candid conversations with CMOs, founders, and senior marketing leaders. A recurring strength is drawing practical, behind-the-scenes insights—ranging from AI-enabled workflows and data strategy to community-led growth and experiential branding—that listeners can translate into real-world growth. Notable is the emphasis on culture-driven marketing, long-term brand equity, and scalable systems that empower teams to act with entrepreneurial speed and clarity.
Listeners are likely marketers, growth leaders, and... more
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How many listeners does Scratch: CMO Interviews get?
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Which podcasts are similar to Scratch: CMO Interviews?
These podcasts share a similar audience with Scratch: CMO Interviews:
1. Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
2. The Prof G Pod with Scott Galloway
3. The Daily
4. Prof G Markets
5. The Mel Robbins Podcast
How many episodes of Scratch: CMO Interviews are there?
Scratch: CMO Interviews launched 5 years ago and published 118 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Scratch: CMO Interviews?
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What guests have appeared on Scratch: CMO Interviews?
Recent guests on Scratch: CMO Interviews include:
1. Misbah Uraizee
2. Pranav Yadev
3. Miguel Netto
4. Geve Safavi
5. Daniel Groh
6. Chris Willingham
7. Adrian Rosenkranz
8. Alex Ames
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.