Scratch: CMO Interviews
RivalWhy do some businesses grow faster than others? What do the marketers leading them do differently? How can we learn from them to grow our own businesses and careers? Scratch explores the world of challenger marketing - the thinkers and doers questioning the status quo and rewriting the marketing rule book ‘from scratch’. Each episode will dive deep into the experience and perspective of an industr... more
| Publishes | Twice monthly | Episodes | 116 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingEntrepreneurshipBusiness | |||
Listen to this Podcast
Latest Episodes
Pranav breaks down why the way we've always tested products and campaigns is fundamentally broken, how 90% of all decision-making happens in the subconscious, and why asking people what they think is almost completely useless. Neuro Insight's brain-m... more
Miguel gets into the brand discipline behind the growth. Why Bootlegger turned down trends their own customers were asking for. How a year of navigating aviation regulations put their coffee at 30,000 feet. What drove the decision to strip the brand ... more
Gyve shares how SURI found its edge by listening closely to real customer frustrations and rethinking the product from the ground up, from design and performance to sustainability. Instead of treating sustainability as the headline, SURI builds produ... more
The conversation explores why Navy Federal focuses on being "precious to few, but relevant to many". By prioritizing active duty military and their families, they build a foundation of trust that naturally scales to the broader veteran community.
In... more
Key Facts
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Reviews
- Real * Authentic
This isn’t just another marketing podcast. Eric sits down and lets the knowledge flow from incredible guests. I feel like I learn more leadership and thought-provoking marketing ideas from this show than any other!
Apple Podcasts5Richard40
United Statesa year ago - A must!
On top of my library.
Bringing various/great voices with real insights.
Apple Podcasts5Helene je-I
France3 years ago - My go-to marketing pod!!!
Remarkable people from unique brands, journeying through deep, insightful conversations.
The differentiator in the podcast landscape today is not just the content, but the host. The ability to pull out meaningful questions and lean into the meaty part of a dialogue is artistry in its own right. An art that Eric has mastered, with an enviable ease.
Apple Podcasts5GarnR
United Kingdom3 years ago - Marketing gem!💪
Love this pod, helps me stay super updated on the latest marketing agenda! The guys are doing great work, thanks for your commitment and excitement about the industry!!
Apple Podcasts5mrntlvUnited Kingdom3 years ago - Great show, guests and topics
This is a topic that no-one is covering. So glad the whole group at Rival is dedicated to helping challenger brands kick@$$.
Apple Podcasts5emantx10United States3 years ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #237 | France/Business/Marketing |
Apple Podcasts | #156 |  South Africa/Business/Marketing |
Apple Podcasts | #158 |  Indonesia/Business/Marketing |
Apple Podcasts | #178 |  Russia/Business/Marketing |
Apple Podcasts | #241 |  Norway/Business/Marketing |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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Scratch: CMO Interviews launched 5 years ago and published 116 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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