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Artwork for Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

Tavershima Ayede
Linkedin
Online Outreach Strategies
Consultative Sales Process
Sales Objections
Customer Qualification
Tax Consultancy
Content Marketing
Sales Skills
Sales Process
Sales Funnel
Professional Services
Instagram
Sales Techniques
Personal Development
Nigerian Economy
Artificial Intelligence
Catfish Business
Client Engagement
Advancements In Sales
Sales Conversations

Sales and Marketing Talk with Taver: The Nigerian Business Blueprint. Get straight-to-the-point advice to boost your sales and grow your business in Nigeria. Are you tired of generic sales tips that don't apply here? I give you practical, strategies for the challenges and opportunities of the Nigerian market. From building strong relationships to handling tough conversations, each episode has less... more

PublishesDailyEpisodes1383Founded6 years ago
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Artwork for Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

Latest Episodes

Handling Grief and Death in Business: Here Tavershima Ayede discusses a tough but necessary topic: how a business stays afloat when a team member or leader passes away.

Even when a tragedy happens, the world doesn't stop. Clients still expect their ... more

YouTube

From Lawyer to Consultant: A Change in Strategy. Tavershima Ayede didn't start in business; he originally studied law. He decided to switch to business consulting because he realized that being good at a "technical" skill (like law or design) isn't e... more

YouTube

The Core Idea: Talk Like a Person, Not a Textbook! Tavershima argues that many people fail at sales because they write like academics. In the business world, formal, stiff letters actually create "walls" between you and your customer. To close more d... more

YouTube

The Main Argument: Sales First, Aesthetics Later! Many new business owners in Nigeria make the mistake of focusing on how their business looks (logos, colors, and fonts) instead of how it sells. Tavershima argues that obsessing over branding before y... more

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Recent Guests

Samuel M.
Vice President, Head of Strategic Finance
XYZ Company
Episode: How to Sell Your Vision Before You Ever Send a Pitch Deck
Elizabeth David
Designer and head honcho at Goshain Media
Goshain Media
Episode: Technical Skill is Just the Price of Admission: Why Creatives Must Master Sales and Marketing
Emeka Ugochukwu Anthony
Runs GNR Real Estate, Green Nest Realty
GNR Real Estate
Episode: NOI and Comps: The Real Estate Metrics That Make Money
Overcomer Ofuebu
A copywriter who engages with the host about networking and client conversion strategies.
Episode: Stop Killing the Deal: Always End with a CTA
Emmanuel Kanibi
Former sales manager specializing in ERP implementation.
Episode: Mastering the Phone, Boosting Your Visibility, and Standing Out
Joy Osagie
A Google My Business expert.
Episode: Mastering the Phone, Boosting Your Visibility, and Standing Out
Faye Onalaja
Owner of Imagine8, specializing in personalized gifts.
Imagine8
Episode: Mastering the Phone, Boosting Your Visibility, and Standing Out
Elisha Patrick
Entrepreneur in the agricultural business
Episode: Steer Your Success: Using Your Business Plan as a Sales & Marketing Compass
Effort Osayoge
Real estate agent and listener of the podcast
Episode: Human + AI: The Future of Lead Generation

Host

Taver Shima Ayede
Host of the podcast and a business consultant with a background as a former lawyer. He emphasizes practical sales tips grounded in the Nigerian market context, providing insights to boost sales for business persons.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

​Is LinkedIn a Magic Sales Tool? The Real Truth
Q: Is LinkedIn a place where sales and business can be made easily?
No, there is no magic platform; it requires optimization and proper participation.
Quick, Quick, Quick: The Competitive Advantage of Recency in Nigerian Sales
Q: What are some best practices for following through?
Speed to lead is emphasized as a crucial practice, with the notion that the quicker you respond, the higher the chances of success in closing deals.
Quick, Quick, Quick: The Competitive Advantage of Recency in Nigerian Sales
Q: How do we make money, how do we be collecting 20, 20 amp, 50, 50 amp, 100, 100 amp from people?
Ayede emphasizes the importance of effective follow-through rather than just follow-up, advocating for a more focused and results-driven sales approach.
Stop Blowing Up Their Phone: Why Complex Sales Need Follow-Through and Not Follow-Up
Q: How do I space my follow-ups?
You shouldn't call multiple times a day; it's better to space out your follow-throughs strategically.
How to Write Proposals That Get Read: Engaging Customers Before You Drop the Document
Q: Does that mean my plan to go in and introduce what we offer and explain how we can help might not be the right approach?
It depends; it's essential to have data backing your proposal, but if you don't, you should listen first to tailor your approach.

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Listeners per Episode
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Location
Interests
Professions
Age Range
Household Income
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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This series offers actionable insights targeting sales and marketing strategies specifically tailored for the Nigerian business landscape. It frequently covers topics such as building client relationships, navigating ethical dilemmas, and optimizing sales techniques. The discussions often incorporate real-world experiences and anecdotes, enhancing the practical value of the advice. Notably, the focus on the unique challenges faced by businesses in Nigeria, including cultural nuances and market dynamics, distinguishes this series in the podcasting space. Listeners can expect to find strategies that can be implemented immediately to improve their sales efforts and overall business performance.

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. The Mindset Mentor

How many episodes of this podcast are there?

this podcast launched 6 years ago and published 1383 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Samuel M.
2. Elizabeth David
3. Emeka Ugochukwu Anthony
4. Overcomer Ofuebu
5. Emmanuel Kanibi
6. Joy Osagie
7. Faye Onalaja
8. Elisha Patrick

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