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Artwork for Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

Tavershima Ayede
Sales
Nigeria
Entrepreneurship
Sales Strategies
Content Marketing
Podcasting
Whatsapp
Business Growth
Nigerian Market
Networking
Sales Process
Business Development
Lagos, Nigeria
Sales Techniques
Marketing
Customer Engagement
Linkedin
Personal Branding
Abuja
Rapport

Sales and Marketing Talk with Taver: The Nigerian Business Blueprint. Get straight-to-the-point advice to boost your sales and grow your business in Nigeria. Are you tired of generic sales tips that don't apply here? I give you practical, strategies for the challenges and opportunities of the Nigerian market. From building strong relationships to handling tough conversations, each episode has less... more

PublishesDailyEpisodes1538Founded6 years ago
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Artwork for Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

Latest Episodes

If you're a founder, a CEO, or a professional salesperson and you're feeling frustrated because your leads seem "unserious," I need you to hear this: Most of them ARE unserious.

We have this wrong expectation that if we talk to 100 people, 50 or 60... more

Yesterday on the radio show, I had a really interesting conversation with a caller named Stanley about something every single one of us needs to master if we want to sell well: our USP.

Whether you call it a Unique Selling Point, a Unique Selling Pr... more

Hey everyone, are you tired of chasing prospects who never actually buy? We've all been there spending weeks talking to 20 people only to find out 19 of them were just "curious" or doing research. If you want a "heavy" bank account instead of an "ano... more

I see it all the time. A business owner is struggling, sales are down, the "vibe" is off, and the bank account is looking thin.

Suddenly, they get a "brilliant" idea: This business is just too hard. I'm going to start a new one! Ill move from soap ... more

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Recent Guests

King David
First-born son seeking involvement in a family cosmetics business
Family business (King Solomon's cosmetics enterprise)
Episode: Rescuing the Family Business: A Guide for the Next Generation
Ambassador Tina Kenechukwu
Ambassador hosting the Wealth Creation show on Global TV
Global TV
Episode: Why Personal Branding is a Financial Strategy
Omobola Adebola
Lawyer and host of the podcast Trading Without Borders
Trading Without Borders
Episode: Do Podcasts Actually Drive Sales? The Case for Niche Content
Wonder Woman
A candidate with a background in Electrical Engineering and technical sales experience across various sectors.
Solar Company
Episode: The Search for Wonder Woman: Uncovering Nigeria’s Top 1% Talent
Jane Doe
A content writer for businesses
Episode: Stop Getting Rejected! A Smarter Way to Sell
Joy Noni
Brand strategist who helps businesses stand out by revealing their true value.
Episode: The "Sesame Street" Kid: Growing Up and Getting Paid in Nigeria
Samuel M.
Vice President, Head of Strategic Finance
XYZ Company
Episode: How to Sell Your Vision Before You Ever Send a Pitch Deck
Elizabeth David
Designer and head honcho at Goshain Media
Goshain Media
Episode: Technical Skill is Just the Price of Admission: Why Creatives Must Master Sales and Marketing
Emeka Ugochukwu Anthony
Runs GNR Real Estate, Green Nest Realty
GNR Real Estate
Episode: NOI and Comps: The Real Estate Metrics That Make Money

Host

Taver Shima
Host of the show; appears across episodes with focus on Nigerian sales and marketing strategy.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

The "Sesame Street" Kid: Growing Up and Getting Paid in Nigeria
Q: How did you find your way into marketing?
Tavershima Ayede shared that he became interested in marketing due to the struggles in business and realized the importance of learning sales strategies.
​Is LinkedIn a Magic Sales Tool? The Real Truth
Q: Is LinkedIn a place where sales and business can be made easily?
No, there is no magic platform; it requires optimization and proper participation.
Quick, Quick, Quick: The Competitive Advantage of Recency in Nigerian Sales
Q: What are some best practices for following through?
Speed to lead is emphasized as a crucial practice, with the notion that the quicker you respond, the higher the chances of success in closing deals.
Quick, Quick, Quick: The Competitive Advantage of Recency in Nigerian Sales
Q: How do we make money, how do we be collecting 20, 20 amp, 50, 50 amp, 100, 100 amp from people?
Ayede emphasizes the importance of effective follow-through rather than just follow-up, advocating for a more focused and results-driven sales approach.
Stop Blowing Up Their Phone: Why Complex Sales Need Follow-Through and Not Follow-Up
Q: How do I space my follow-ups?
You shouldn't call multiple times a day; it's better to space out your follow-throughs strategically.

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Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

The show delivers practical, Nigeria-centered sales and marketing guidance for business professionals—especially founders, sales leaders, and growth-minded teams. Episodes consistently emphasize real‑world tactics: handling difficult Nigerian customers, closing deals without pressure, insourcing a consultative mindset, and moving conversations from initial contact to concrete next steps. Across episodes, the host builds a toolkit around relationship-building, value-led outreach, structured follow-ups, and disciplined sales processes tuned for African markets. A notable strength is its emphasis on actionable templates, scripts, and checklists tailored to the Nigerian business environment, from WhatsApp interactions to site walkthroughs, maki... more

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1. The School of Greatness

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this podcast launched 6 years ago and published 1538 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. King David
2. Ambassador Tina Kenechukwu
3. Omobola Adebola
4. Wonder Woman
5. Jane Doe
6. Joy Noni
7. Samuel M.
8. Elizabeth David

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