SaaS Backwards - Reverse Engineering SaaS Success
Ken LempitJoin us as we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that’s working, and lessons learned from things that didn’t work as planned. These deep conversations dive into the dynamic world of SaaS B2B marketing, go-to-market strategies, and the SaaS business model. Content focuses on the pragmatic as well as strategic, providing a well-rounded diet for those run... more
| Publishes | Weekly | Episodes | 177 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketingManagement | |||
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Guest: Braydan Young, Co-Founder and CEO at SlashExperts
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Buyers don’t want another “book a demo” button—they want proof from people like them.
In this episode, Braydan Young, Co-Founder and CEO of SlashExperts (and previously ... more
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Guest: Courtney Hiller, Founder of All Points Agency --
You wouldn’t hire one person to build your product, sell it, and run support. So why are B2B SaaS companies still expecting one marketer to manage a million-dollar media budget... more
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Guest: Hikari Senju, Founder & CEO at Omneky --
AI isn’t just generating ad copy—it’s reshaping the entire performance marketing playbook for B2B SaaS.
In this episode, Hikari Senju, founder and CEO of Omneky, shares how the platf... more
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Guest: Adir Ben-Yehuda, CEO at Autonomy AI --
The go-to-market playbook for AI SaaS is being rewritten in real-time, and those who cling to old models risk being left behind.
In this episode, Adir Ben-Yehuda, founder and CEO of Au... more
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- Sharp SaaS Strategy and Timely AI Insights
SaaS Backwards is one of the few podcasts that consistently blends strategic depth with practical, field-tested insights. The episode on voice, AI, and the future of SaaS was especially compelling, highlighting how voice-first interfaces are evolving beyond novelty into real drivers of productivity, customer experience, and risk. I found the discussion around voice as a data source particularly relevant, especially in compliance-heavy sectors like healthtech. As a fractional CTO, these kinds of ... more
Apple Podcasts5YourCTO
United States4 months ago - Great website pod!
Love the content and narrative around how to improve GTM process.
Apple Podcasts5ABCDEF AZUnited States2 years ago - More than meets the eye
This podcast always has great insights for both CEOs and CMOs of SaaS companies. They have some great subject matter experts and I've gotten many ideas that I've implemented in our marketing. It goes beyond many other SaaS podcasts, an the host is very knowledgeable about the SaaS business model.
Apple Podcasts5Jason MyersUnited States2 years ago - Some of the best insights in the space
I listen to a lot of SaaS podcasts. I frequent all of the top 25 in the SaaS marketing and growth world and this podcast deserves to be up there. Clear, incisive insights that you can take away and apply to your own brand
Apple Podcasts5HillGamingCompanyUnited States3 years ago
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Apple Podcasts | #97 |  France/Business/Marketing |
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Frequently Asked Questions About SaaS Backwards
What is SaaS Backwards about and what kind of topics does it cover?
Focusing on the fast-evolving landscape of Software as a Service (SaaS), discussions often center around practical strategies and critical insights that CEOs and CMOs utilize to drive their companies forward. Topics such as effective go-to-market strategies, customer engagement approaches, and the lessons learned from both successes and failures in the SaaS realm are frequently explored. This structured yet conversational format, led by an experienced host, offers a unique blend of strategic depth and actionable knowledge, making it particularly beneficial for professionals in the SaaS industry looking to enhance their business models and marketing tactics. With its emphasis on real-world experiences, the content resonates strongly with bus... more
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How many listeners does SaaS Backwards get?
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Which podcasts are similar to SaaS Backwards?
These podcasts share a similar audience with SaaS Backwards:
1. Startups For the Rest of Us
2. All-In with Chamath, Jason, Sacks & Friedberg
3. Tropical MBA: Entrepreneurship & Founder Lifestyle
How many episodes of SaaS Backwards are there?
SaaS Backwards launched 5 years ago and published 177 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on SaaS Backwards?
Recent guests on SaaS Backwards include:
1. Rob Curtis
2. James Ollerenshaw
3. Shjoerd Handgraaf
4. James D. Wilton
5. Guy Rubin
6. Christina Richards
7. Ty Tinker
8. Jon Miller
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.