SaaS Backwards - Reverse Engineering SaaS Success
Ken LempitJoin us as we interview CEOs and GTM leaders of fast-growing SaaS and AI firms to reveal what they are doing that’s working, and lessons learned from things that didn’t work as planned. These deep conversations dive into the dynamic world of SaaS B2B marketing, go-to-market strategies, and the SaaS business model. Content focuses on the pragmatic as well as strategic, providing a well-rounded diet... more
| Publishes | Twice monthly | Episodes | 199 | Founded | 6 years ago |
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| Number of Listeners | Categories | ManagementBusinessMarketing | |||
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Guest: Ivan Lee, Founder & CEO of Datasaur
We’re looking at what happens when AI changes the market faster than the old SaaS playbook can keep up.
Ivan Lee, founder and CEO of Datasaur, joins SaaS Backwards to share how his compan... more
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Guest: Anthony Nitsos, Founder of SaaS Gurus
A SaaS company doesn’t become fundable because it’s growing—it becomes fundable when the financial engine underneath that growth can withstand scrutiny.
In this episode of SaaS Backward... more
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Guest: Jason Roberts, Fractional Client Operations Executive at Scale CxO
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In this episode, we explore why SaaS retention problems often begin long before renewal—inside the sales, onboarding, and customer handoff process.
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Guest: Dillon Okner, Founding Partner of The Oak Group / SiteRise
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In this episode, we look at how a services business can become the proving ground for a SaaS opportunity.
Dillon Okner, founding partner of The Oak Group an... more
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- Sharp SaaS Strategy and Timely AI Insights
SaaS Backwards is one of the few podcasts that consistently blends strategic depth with practical, field-tested insights. The episode on voice, AI, and the future of SaaS was especially compelling, highlighting how voice-first interfaces are evolving beyond novelty into real drivers of productivity, customer experience, and risk. I found the discussion around voice as a data source particularly relevant, especially in compliance-heavy sectors like healthtech. As a fractional CTO, these kinds of ... more
Apple Podcasts5YourCTO
United Statesa year ago - Great website pod!
Love the content and narrative around how to improve GTM process.
Apple Podcasts5ABCDEF AZUnited States2 years ago - More than meets the eye
This podcast always has great insights for both CEOs and CMOs of SaaS companies. They have some great subject matter experts and I've gotten many ideas that I've implemented in our marketing. It goes beyond many other SaaS podcasts, an the host is very knowledgeable about the SaaS business model.
Apple Podcasts5Jason MyersUnited States2 years ago - Some of the best insights in the space
I listen to a lot of SaaS podcasts. I frequent all of the top 25 in the SaaS marketing and growth world and this podcast deserves to be up there. Clear, incisive insights that you can take away and apply to your own brand
Apple Podcasts5HillGamingCompanyUnited States4 years ago
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Apple Podcasts | #73 |  Norway/Business/Marketing |
Apple Podcasts | #192 |  Singapore/Business/Marketing |
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Frequently Asked Questions About SaaS Backwards
What is SaaS Backwards about and what kind of topics does it cover?
The show centers on pragmatic, strategist-level discussions with leaders in fast-growing SaaS and AI, focusing on go-to-market challenges, pricing evolution, funding paths, and scalable growth. Episodes frequently explore how to modernize revenue stacks, build buyer confidence in B2B sales, leverage product-led and AI-driven approaches, and balance growth with sustainable unit economics. A standout theme is translating complex SaaS dynamics—pricing, funding, GTM motion, and customer feedback—into actionable playbooks, often through founder or executive-level perspectives who have hands-on experience scaling startups. The format often features deep dives with seasoned operators, practical examples, and lessons learned from both successes and... more
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How many listeners does SaaS Backwards get?
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Which podcasts are similar to SaaS Backwards?
These podcasts share a similar audience with SaaS Backwards:
1. The SaaS Podcast - Growing Profitable AI SaaS & AI Agents
How many episodes of SaaS Backwards are there?
SaaS Backwards launched 6 years ago and published 199 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on SaaS Backwards?
Recent guests on SaaS Backwards include:
1. Anthony Nitsos
2. Jason Roberts
3. Dillon Okner
4. Tim Schumacher
5. KG Charles-Harris
6. Cliff Simon
7. You Mon Tsang
8. Sai Dhanak
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.