Rozmowy B2B
Igor BielobradekO marketingu i sprzedaży B2B opowiada Igor Bielobradek
| Publishes | Monthly | Episodes | 20 | Founded | 10 years ago |
|---|---|---|---|---|---|
| Language |  Polish | Number of Listeners | Categories | NewsCareersBusinessBusiness News |
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Latest Episodes
Pytania o Marketing ROI zwykle pojawiają się podczas rozmów o budżecie marketingowym (w tym także na wynagrodzenie samych marketerów). To nie są łatwe rozmowy, a bywa, że zaczynają się one od pytania "A jaki będzie zwrot z tej inwestycji?", albo nawe... more
Generatywna sztuczna inteligencja (Gen-AI) to niewątpliwie temat odchodzącego 2023 roku, który był pierwszym rokiem powszechnego dostępu narzędzi na niej bazujących. Dokąd może zaprowadzić marketerów rewolucja AI (bo to, że jest to rewolucja na miarę... more
Planowanie i realizowanie wspólnych procesów obejmujących jednocześnie marketing i sprzedaż B2B wymaga spójnych i transparentnych danych na temat klientów. Trudno to osiągnąć bez danych podstawowych klientów (ang. Account Master Data), trudno też bez... more
Kto to jest "osoba decyzyjna" w procesie zakupu B2B? Odpowiedzieć wydaje się trywialna: To oczywiście ktoś wystarczająco wysoko w strukturze organizacyjnej, kto jest władny by podjąć decyzję dotycząca zakupu. Stąd często słychać deklarację ze strony ... more
Insights
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Reviews
- 5 gwiazdek
Obowiązkowy podcast dla osób siedzących w branży b2b :)
Apple Podcasts5Kamil DudzińskiPoland7 years ago
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Chart Rankings
Apple Podcasts | #88 | Poland/Business/Careers |
Audience
Listeners, engagement and demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Engagement Score | |||
|---|---|---|---|---|---|
| Primary Location | Social Media Reach | ||||
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