日本商業現場
研究生 Keith從東京觀察日本的商業趨勢與市場洞察。 住在日本十年的 Keith，從消費現象、品牌策略到產業分析，帶你看懂日本市場正在發生什麼事。 適合想了解日本市場的創業者、行銷人、投資人，以及對日本商業現象好奇的你。 每週更新 -- Hosting provided by SoundOn
| Publishes | Daily | Episodes | 41 | Founded | a month ago |
|---|---|---|---|---|---|
| Language |  Korean | Number of Listeners | Categories | TechnologyBusinessEntrepreneurship |
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Latest Episodes
2020 年東京緊急事態宣言，大部分員工在家工作，但人事部每天還是要搭電車去公司——因為蓋章、傳真、從鐵櫃拿紙本資料只能在公司做。SmartHR 解決的就是這件事。
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▍本集重點
• 日本 HR 有多痛——100 人公司一年 200-400 份紙本、年末調整 300 份手寫表格、My Number 管理不當最重 4 年有期徒刑
• 創辦人宮田昇始因病靠傷病津貼維生、太太產假觸發創業——社保手續從 3 天變 15 分鐘
• 社保手續是法律義務、不會消失、一旦導入就不會換——用... more
日本便利商店全國 56,000 家、每天 4,000 萬筆交易。營業額創新高，但靠的是漲價——店數停滯、來客微減、人事費年年破紀錄。飯糰的利潤到頂了，三家便利商店同時盯上另一門生意：賣廣告。
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▍本集重點
• RMN 是什麼——便利商店變廣告公司，利潤率 50%+，賣廣告比賣飯糰賺兩倍
• 加盟主的現實——Royalty 最高 74%、便利商店會計讓丟掉的便當照樣被收錢、月收入換算台幣可能只有 6-10 萬
• FamilyMart 跑最快——伊藤忠體系一條龍垂直整合、前社... more
日本治安全球最好、ATM 密度最高、假鈔幾乎不存在——全世界行動支付最難推動的國家。結果 PayPay 用 100 億日圓撒幣加 3,000 人地推，讓每三個日本人就有一個每月用手機付錢。
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▍本集重點
• PayPay 從零做到 7,200 萬用戶、QR 支付市佔六成——100 億撒幣 10 天燒完，3,000 人地推部隊簽下 374 萬家店
• 日本曾是全球行動支付最先進的國家——FeliCa 手機錢包比 Apple Pay 早 10 年，iPhone 來了反而倒退 8 年... more
戀愛消失、推活永不褪燒：9色到26色、永旺備貨1.4倍，巧克力從情人節禮物變身應援儀式。
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▍本集重點
• 推活巧克力2024年Merry Chocolate推9色先發、後進品牌擴至26色滿足粉絲應援色與CP配對需求
• 永旺超市備貨量漲至去年1.4倍，從Z世代非主流玩法滲透至主婦市場，推活巧克力走向全齡化
• 消費者買巧克力不送人而自食，搭配偶像應援色、壓克力立牌、小卡擺拍上傳社群完成推火儀式
• 企業發現關鍵洞察：戀愛消費萎縮但推活熱情永不退燒，一粉多推多買，單位消... more
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #205 |  Canada/Business/Entrepreneurship |
Apple Podcasts | #236 |  Australia/Business/Entrepreneurship |
Apple Podcasts | #228 |  Taiwan/Top Podcasts |
Apple Podcasts | #2 | Taiwan/Business/Entrepreneurship |
Apple Podcasts | #27 |  Hong Kong/Business/Entrepreneurship |
Apple Podcasts | #30 |  Japan/Business/Entrepreneurship |
Apple Podcasts | #34 | Taiwan/Business |
Apple Podcasts | #77 |  Singapore/Business/Entrepreneurship |
Apple Podcasts | #115 | Hong Kong/Business |
Apple Podcasts | #163 |  Belgium/Business/Entrepreneurship |
Apple Podcasts | #236 | Japan/Business |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
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| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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Which podcasts are similar to 日本商業現場?
These podcasts share a similar audience with 日本商業現場:
1. 日本大特搜 Japan Vibes
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How many episodes of 日本商業現場 are there?
日本商業現場 launched a month ago and published 41 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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