
Most "retail experts" got lucky once and turned it into a course.I spent 15 years as a Fortune 50 buyer managing a $4 billion portfolio—saying yes or no to Disney, Microsoft, P&G, and hundreds of scrappy startups.Now I'm actively helping brands close 7-figure retail deals using the exact frameworks I used as the gatekeeper.I don't guess what buyers want. I WAS the buyer for 15 years. Now I'm the s... more
| Publishes | Weekly | Episodes | 25 | Founded | 9 months ago |
|---|---|---|---|---|---|
| Categories | EntrepreneurshipBusinessMarketing | ||||

You've seen it.
The Ulta launch party. The Target end cap. The Costco pallet photo.
And something inside you lit up.
That's the seduction working exactly as intended.
But here's what nobody in your founder community is going to say:
The launch m... more
There are founders who chase retail.
And there are founders who architect it.
If you’re saying “prestige” — but your first big anchor is a convenience play—yeah, we need to talk.
In this episode, I break down the real difference between Costco and... more
You landed the retail deal. Your product made it to shelves—or the site. You celebrated, exhaled, and then... nothing.
Here's the truth most brands miss, babe: Placement gets you a seat at the table. Performance determines whether you're still there... more
If you’re walking into buyer meetings armed with a beautiful brand story and still not getting the “yes,” this episode is your wake-up call. Because retail buyers aren’t looking for the best product — they’re looking for the safest bet.
In today’s e... more
I have know Kristin for some time and followed her career. Let me tell you…. She knows her stuff! She is absolutely the real deal and will teach you the game! If you are new to retail (I’m talking…you aren’t Target, Nordstroms, or Whole Foods), you need this podcast.
She has seen it all, done it all, and understands how to successfully navigate the retail world! There is a reason why people call her to get ready for approaching the big boys in the industry!
Cannot wait to listen to the podcast ... more
Beyond the fact that Kristin has the most buttery soft voice that’s just a joy to listen to on a podcast, she also has the juiciest insider tips when it comes to getting a piece of the retail pie. So grab a spoon and tune in.
Been following Kristin now for a while and am so thankful our paths crossed. She just “gets” it when it comes to retail business. I’ve had 2 calls with her and furiously take notes because she is full of secrets and insights that have helped me in the marketing / strategy realm. If you’re trying to make a splash with your DTC retail brand, Kristin is your girl!
So excited for this podcast. As someone who’s only been in online sales, Kristin’s guidance has been instrumental in taking us from e-commerce to retail. She’s got a lifetime of experience and it’s amazing to have someone with this type of knowledge to tap into!
I’ve been waiting for this to drop for so long! I know this is going to be a great series. Anyone looking to get into retail… this lady knows all the secrets and she’s spilling it! Listen up!
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #104 |
Listeners, social reach, demographics and more for this podcast.
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This podcast serves as an indispensable resource for founders aiming to navigate the complexities of retail. It highlights actionable insights drawn from the host's extensive experience as a former Fortune 50 retail buyer, offering a unique perspective that blends branding with buyer psychology. Episodes address crucial topics such as retail strategy, brand positioning, consumer needs, negotiation skills, and the operational realities often overlooked in the retail space. The focus is on providing unfiltered advice that equips brands with the knowledge to succeed in retail partnerships, making it particularly valuable for entrepreneurs within the direct-to-consumer segment. Overall, the content is likely to resonate with listeners who are l... more
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These podcasts share a similar audience with Retail Edit:
1. Retail Remix
Retail Edit launched 9 months ago and published 25 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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