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Artwork for Scaling Nerds

Scaling Nerds | Startup PR, Thought Leadership and Storytelling for Startup Founders

Marina Schmidt
Pitch Decks
Food Futurism
Startup Growth
Communications
Corporate Sales
Stakeholder Management
Venture Capital
Sustainable Food Systems
Micro-Fermentation
Marketing
Food Tech
Biotech
Critical Minerals
Impact Startups
B2B Sales
Crisis Communication
Fundraising Narrative
Science and Tech Founders
Fundraising
Ecological Agriculture

Scaling Nerds (formerly Red to Green) helps science and tech founders master the essential communication skills for VC-backed growth: from branding and storytelling to media strategy and investor decks. Ranked in the top 5% globally, with listeners in 160+ countries, Scaling Nerds will help you win minds, markets, and your next fundraise. Hosted by strategic communications advisor Marina Schmidt. ... more

PublishesWeeklyEpisodes86Founded6 years ago
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Artwork for Scaling Nerds

Latest Episodes

Early-stage founders spend years learning how to fundraise from venture capitalists.

But very few ever look beyond the VC sitting across the table.

Just like founders need to fundraise from VCs, VCs need to fundraise from limited partners.

Who are... more

Find out how to solve the top 3 issues you may face in corporate sales: .1 not understanding the process, 2. the sale taking way too long, 3. getting ghosted or declined and not knowing why.

An absolute must-watch episode for any founder currently h... more

Thought leadership. It's a big topic. You may know of Infarm, the vertical farming company that raised $600 Million before going bust after the Ukraine war drove up energy prices and made their business collapse.

Regarding their operations can say a... more

At pre-seed and seed stage, many scientific and technical startups don’t have a comms specialist on board. So pitch decks are puzzled together in endless iterations, website copy is written off the cuff, and the founders just riff in interviews.

That... more

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Recent Guests

Sarah Rall
Vice President of Communications and Brand at Cherry Ventures, supporting startups across the Cherry portfolio.
Cherry Ventures
Episode: 6. Prevent a Media Crisis: DON'T do this Post Series A with Sarah Rall from Cherry Ventures
Oliver Siegel
Co-founder and CEO of Magmatic Bio
Magmatic Bio
Episode: 5. Live Pitch-Fix: Finding the Right Narrative for Critical Minerals Startup Magmatic
Nina Mannheimer
Co-founder and former CPO of Klim, a regenerative agriculture startup
Klim
Episode: 4. How to Sell Something People Don't Understand (yet) with Nina Mannheimer from Klim
Steve Molino
Principal at Synthesis Capital specializing in food tech and biotech investments.
Synthesis Capital
Episode: 3. Pitching Specialised VCs: Cutting-Edge Tech Doesn’t Sell Itself, with Steve Molino From Synthesis Capital
Elisheva Marcus
Vice President of Communications at Earlybird Venture Capital.
Earlybird Venture Capital
Episode: 2. How to Announce Your Fundraise Without a Headache - A PR Crash Course With Elisheva Marcus from Earlybird VC
Raffael Wohlgensinger
Co-founder and CEO of Formo
Formo
Episode: 8.1. What is Micro Fermentation? New Cheeses Made with Koji Protein - Formo CEO Raffael Wohlgensinger

Host

Marina Schmidt
Host specializing in communications for science and tech founders, with a focus on storytelling and media strategy.

Reviews

5.0 out of 5 stars from 132 ratings
  • A must-listen for deep tech founders

    It's a sad truth that many technologies have realized only a fraction of their potential impact simply because customers and investors didn’t understand their value.

    Creating a compelling narrative isn't easy. As a deep tech communications nerd, psyched to see Scaling Nerds tackle this challenge. (Definitely don't sleep on the live pitch fix episode.)

    Apple Podcasts
    5
    renitakalhorn
    United States2 months ago
  • Hey I may be biased here but I am pretty sure this is some of the best food tech sustainability content out there :)

    Podchaser
    5
    Marina Schmidt
    3 years ago
  • Alll podcast serries presents valuable insiders and professional information. Keep on going and innovating new foods

    Audible
    5
    Kindle Customer
    United States3 years ago
  • Amazng content in this subject.

    Alll podcast serries presents valuable insiders and professional information. Keep on going and innovating new foods

    Audible
    5
    Kindle Customer
    United States3 years ago
  • A great discovery

    I’m very much enjoying the information provided and the light hearted way in which is presented. Focused on offering a useful perspective on not just the problem, but what can be done about it. A necessary podcast to informe and create awareness around the current situation with food and the environment.

    Apple Podcasts
    5
    Chochoyotw
    Germany4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the engaging discussions with industry experts, finding them both enlightening and practical for their ventures.
The content is informative and well-presented, offering valuable perspectives on critical topics like food sustainability and climate change.
The podcast is recognized for its high-quality production and thoughtful content, making complex topics accessible to a broader audience.
Marina's interviewing style and choice of guests are praised for providing in-depth insights into pressing issues in food technology and environmental challenges.
Feedback emphasizes how the podcast inspires listeners to reevaluate their communication strategies within their startups.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

4. How to Sell Something People Don't Understand (yet) with Nina Mannheimer from Klim
Q: What was your approach to understand your different stakeholders better?
We organized regular trips to farms with a product person and a marketing person to learn directly from farmers and understand their needs and questions, which informed our communication strategy.
4. How to Sell Something People Don't Understand (yet) with Nina Mannheimer from Klim
Q: How did you adjust your communication for fundraising?
When communicating with investors, it's crucial to prioritize the problem you're solving and reassure them in a limited time. The focus should be on creating excitement about the opportunity without overwhelming them with details.
3. Pitching Specialised VCs: Cutting-Edge Tech Doesn’t Sell Itself, with Steve Molino From Synthesis Capital
Q: How can founders increase the likelihood that a VC will actually proactively stumble upon them and reach out to them?
Founders should prioritize their outreach and ensure they are visible in their industry through newsletters, media articles, and engagement with the relevant community.
3. Pitching Specialised VCs: Cutting-Edge Tech Doesn’t Sell Itself, with Steve Molino From Synthesis Capital
Q: What have you observed in terms of how you're being approached and the kind of expectations that founders have versus the reality of what it's like within the VC firm?
Founders often approach with a deep focus on technical aspects, but it's crucial to articulate the business case and how their solution will win in the market.
8.1. What is Micro Fermentation? New Cheeses Made with Koji Protein - Formo CEO Raffael Wohlgensinger
Q: What are the main criteria for selecting the first cheese products you are launching?
The selection was based on the capabilities of Koji protein and market demand, including testing with consumers and retail clients.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Gender Skew
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Frequently Asked Questions About Scaling Nerds

What is Scaling Nerds about and what kind of topics does it cover?

Episodes focus on effective communication strategies for science and tech startup founders, emphasizing the intricacies of storytelling for investor pitches, media engagement, and stakeholder management. Key topics include methods for enhancing public narratives around climate change and related issues, which have relevance in a world increasingly influenced by sustainability concerns. The host engages with industry experts, providing listeners with actionable insights that can help them navigate the complex landscape of startup communications, from fundraising to creating impactful marketing strategies. This podcast is noteworthy for its blend of practical communication tips and in-depth discussions on the broader societal implications of ... more

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Which podcasts are similar to Scaling Nerds?

These podcasts share a similar audience with Scaling Nerds:

1. The Journal.

How many episodes of Scaling Nerds are there?

Scaling Nerds launched 6 years ago and published 86 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Scaling Nerds?

Recent guests on Scaling Nerds include:

1. Sarah Rall
2. Oliver Siegel
3. Nina Mannheimer
4. Steve Molino
5. Elisheva Marcus
6. Raffael Wohlgensinger

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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