Real Story on Martech
Tony Byrne and Jarrod GingrasThis no-BS podcast cuts through the hype to bring you the “real” stories behind marketing technology. Enterprise advisors Tony Byrne and Jarrod Gingras of Real Story Group share hard-won lessons, sharp insights, and candid takes from the buyer’s side of the table. From vendor bullying and the pitfalls of “headless” platforms to smart selection strategies and tech stacks that actually deliver, noth... more
| Publishes | Monthly | Episodes | 17 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingManagementBusiness | |||
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Latest Episodes
The future of marketing won't be defined by channels—it will be defined by customer intelligence, AI, and connected architectures. In this episode, Tony Byrne and Jarrod Gingras introduce the concept of Martech 4.0, explaining why enterprise organiza... more
Learn what Martech leaders should be doing today to build a scalable foundation for AI-driven personalization tomorrow. In this episode, Tony Byrne and Jarrod Gingras explore why most personalization initiatives struggle, how AI is changing the equat... more
Hosts Tony Byrne and Jarrod Gingras sit down with Scott Brinker, chiefmartech analyist and advisor and creator of the iconic Martech Landscape Supergraphic, to unpack the biggest shifts happening across the marketing technology ecosystem. Scott share... more
As AI reshapes marketing, what happens to the role of agencies? In this episode, hosts Jarrod Gingras and Tony Byrne explore how enterprise teams must rethink agency relationships, ownership of data and content, and the shift from traditional supply ... more
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Apple Podcasts | #164 |  Switzerland/Business/Marketing |
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| Listeners per Episode | Gender Skew | Location | |||
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| Interests | Professions | Age Range | |||
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Real Story on Martech launched a year ago and published 17 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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