Real Story on Martech
Tony Byrne and Jarrod GingrasThis no-BS podcast cuts through the hype to bring you the “real” stories behind marketing technology. Enterprise advisors Tony Byrne and Jarrod Gingras of Real Story Group share hard-won lessons, sharp insights, and candid takes from the buyer’s side of the table. From vendor bullying and the pitfalls of “headless” platforms to smart selection strategies and tech stacks that actually deliver, noth... more
| Publishes | Monthly | Episodes | 14 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingManagementBusiness | |||
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Latest Episodes
As AI reshapes marketing, what happens to the role of agencies? In this episode, hosts Jarrod Gingras and Tony Byrne explore how enterprise teams must rethink agency relationships, ownership of data and content, and the shift from traditional supply ... more
Hosts Jarrod Gingras and Tony Byrne welcome taxonomy expert Stephanie Lemieux, president & principal consultant at Dovecot Studio, to explore the critical role of taxonomies in modern MarTech stacks, particularly across content, data, and decisioning... more
Tony Byrne and Jarrod Gingras explore the future of digital asset management in an AI-driven world. They break down the shift from DAM as a passive content repository to DAM 3.0 content warehouses and ultimately DAM 4.0 as an “intelligent responder” ... more
Agentic AI is being hailed as the future of the MarTech stack—but is it truly transformational or just the latest hype cycle? In this episode, Jarrod Gingras and Tony Byrne break down what agentic AI really is, where it delivers real value today, and... more
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Apple Podcasts | #92 |  Switzerland/Business/Marketing |
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| Listeners per Episode | Gender Skew | Location | |||
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1. SmartLess
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Real Story on Martech launched a year ago and published 14 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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