Real Story on Martech
Tony Byrne and Jarrod GingrasThis no-BS podcast cuts through the hype to bring you the “real” stories behind marketing technology. Enterprise advisors Tony Byrne and Jarrod Gingras of Real Story Group share hard-won lessons, sharp insights, and candid takes from the buyer’s side of the table. From vendor bullying and the pitfalls of “headless” platforms to smart selection strategies and tech stacks that actually deliver, noth... more
| Publishes | Twice monthly | Episodes | 8 | Founded | 5 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketingManagement | |||
Listen to this Podcast
Latest Episodes
Real Story Group founder Tony Byrne and managing director Jarrod Gingras share the biggest career killers and kudos for MarTech leaders, based on decades of advising enterprise teams.
What career mistakes should MarTech leaders avoid?
They warn agai... more
Jarrod Gingras and Tony Byrne break down the four phases of Digital Asset Management (DAM)—from chaotic file storage to AI-powered predictive content platforms. Whether you're just getting your DAM off the ground or exploring advanced omnichannel con... more
Jarrod and Tony share real-world lessons from enterprise Martech leaders—covering what’s working (and what’s not) across key areas like customer data, personalization, content supply chains, stack modernization, AI, and organizational models. Based o... more
Jarrod and Tony explore why major analyst firms often mislead enterprise tech buyers—by favoring big vendors, recycling outdated ideas, and creating hype-driven, nonsensical categories. Drawing from decades of experience on the buyer’s side of the ta... more
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #244 |  Norway/Business/Marketing |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
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| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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Which podcasts are similar to Real Story on Martech?
These podcasts share a similar audience with Real Story on Martech:
1. The Daily
How many episodes of Real Story on Martech are there?
Real Story on Martech launched 5 months ago and published 8 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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