He Said, She Said: Razor Branding™ Podcast
Jaci RussoThe He Said, She Said, Razor Branding™ Podcast is hosted by Jaci and Michael Russo, covering topics like entrepreneurship, B2B marketing, messaging for your target audience, and of course, building your brand. Together, they provide branding insight, tips, and best practices from their combined 40+ years of experience. Special guests from various industries are welcomed to the podcast regularly to... more
| Publishes | Weekly | Episodes | 271 | Founded | 9 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketingArtsVisual Arts | |||
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Latest Episodes
In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Danielle Dobbs, First Vice President of Marketing and brand positioning expert, to talk about what it really takes to build marketing that works when bu... more
In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Bryce McCuin, Director of Marketing at BankSouth, to talk about what it really takes to build an authentic brand inside a community bank competing again... more
In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Heather Johnson, marketing leader at TIE Industrial, to talk about what it really takes to build a performance-driven marketing function inside a multi-... more
In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Andy Weiss, CMO and marketing strategist, to talk about why the playbooks that got us here will not get us where we need to go – and what to do instead.... more
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- A must listen!
I found this show when I was asked to be a guest. After listening to many of the episodes I’m hooked! If you’re looking for advice on branding a marketing make sure to subscribe and listen!
Apple Podcasts5LSPinch
United States4 years ago - Student of the game
Jack knows her stuff and makes a point to continue learning. I appreciate her take on new trends and her expertise on branding. Highly recommend you listen.
Apple Podcasts5brand geekUnited States6 years ago - Business branding
Jaci is great source of information and expertise in the marketing and branding industry. Very easy to listen to and quite entertaining as well! 10/10 would recommend to anyone!
Apple Podcasts5Bubble!!!United States6 years ago - Clever and Informative
It is always a treat to listen to Jaci Russo speak on what she does best: branding. If you’re wondering what you can do to make your business booming, check out this podcast. It’s current, it’s relevant, it’s helpful. Check out “10 steps to prepare your brand for a crisis” or “16 ways to make working from home work for you”, you’ll be glad you did.
Apple Podcasts5Grey0122United States6 years ago - Fduhon84
Always informative and to the point, she keeps it interesting and u have to appreciate her sense of humor :)
Apple Podcasts5Fduhon84United States6 years ago
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Apple Podcasts | #240 |  Finland/Business/Marketing |
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
The show centers on practical branding and marketing strategy for B2B audiences, with a strong emphasis on authentic storytelling, customer-centric messaging, and the interplay between agency expertise and in-house execution. Guests consistently bring perspectives from finance, manufacturing, technology, and professional services, highlighting frameworks over playbooks, data-driven decision making, and multi-year branding programs. A notable strength is the blend of hands-on case studies, cross-industry learnings, and candid discussions about navigating regulatory environments, mergers, and global teams. This mix makes it useful for marketers, agency professionals, and executives seeking actionable branding tactics and strategic clarity in ... more
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Which podcasts are similar to this podcast?
These podcasts share a similar audience with this podcast:
1. SmartLess
How many episodes of this podcast are there?
this podcast launched 9 years ago and published 271 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Bryce McCuin
2. Heather Johnson
3. Andy Weiss
4. Juliana Pereira
5. Michelle Herl
6. William McLaughlin
7. Laurie Ann
8. Howard Kelly
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