Punt aan de lijn
Stijn VandevoordtEen podcast over content marketing en copywriting. Met één missie: jouw kennis over deze twee vakgebieden vergroten. Of je nu content marketeer, manager of strateeg bent. Of er nu copywriter, redacteur of communicatie specialist op je LinkedIn-prijkt. Punt aan de lijn informeert en inspireert over alles op de snijlijn met content en copy.
| Publishes | Twice monthly | Episodes | 12 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Language | Dutch | Categories | MarketingBusiness | ||
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Latest Episodes
Als copy en content professional werk je uiteraard met persona’s. Eén iemand die staat voor een bepaalde doelgroep.
Maar voor Stijn Verdickt, copywriter bij Idearté en schrijftrainer, gaat zo’n persona voorbij aan de grote verscheidenheid binnen die... more
Men neme twee assen. Op de ene zet je je buyer persona's. Op de andere je klantreis. Zo ontstaan er verschillende velden die je vervolgens kan invullen. Met inhoudelijke ideeën, distributiekanalen en formats.
Dat is het principe van content mapping.... more
Ze zijn de laatste schakel in alles wat met employer branding te maken heeft. In de war voor talent zouden zij hét ultieme wapen moeten zijn.
Toch is de doorsnee vacature op z'n best middelmatig te noemen.
In deze aflevering geeft Nicol Tadema tip... more
We spoelen terug naar eind 2017. Het was in die periode dat Sam De Cock besliste om de sprong te wagen. De sprong van freelance copywriter naar de opstart van zijn eigen contentmarketingbureau.
"Ik had het eigenlijk goed. Fijn werk, toffe klanten en... more
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Apple Podcasts | #153 |  Belgium/Business/Marketing |
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| Gender Skew | Location | Interests | |||
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Which podcasts are similar to Punt aan de lijn?
These podcasts share a similar audience with Punt aan de lijn:
1. Marc-Marie & Isa Vinden Iets
2. Zelfspodcast
3. Met Groenteman in de kast
How many episodes of Punt aan de lijn are there?
Punt aan de lijn launched 5 years ago and published 12 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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