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The Programmatic Digest

Hélène Parker

The Programmatic Digest, hosted by Helene Parker, is a 25-45 minutes weekly podcast rounding up fresh, top programmatic and digital headlines from our preferred digital media sources. It is also going to feature educational interviews with experts in the industry, like yourself.

PublishesWeeklyEpisodes189Founded6 years ago
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Artwork for The Programmatic Digest

Latest Episodes

In this insightful episode, Albert Thompson, Managing Director, Digital Innovation at Walton Isaacson (www.waltonisaacson.com/), shares his forward-thinking take on where programmatic advertising is headed. He challenges the industry to rethi... more

About Us:

Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. 

We do so by providing on-demand lessons via the Reach and Frequency® program (reachandfrequencycourse.th... more

In this episode, we dive into the vital role programmatic traders play in driving revenue growth and how sales and account teams can support them. Learn how programmatic traders, through precise targeting, campaign optimization, and KPI-focused monit... more

Feel Free to Check out YouTube version here:

youtu.be/fdUQVGYdS-0

Enroll to our Streamline, Optimize, and Report: Free 3-Part Workshop Series for Programmatic Ninjas

In workshop #3, we are focusing on: - Translating data into words ever... more

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Reviews

5.0 out of 5 stars from 39 ratings
  • Refreshing & Insightful

    Very refreshing take on this topic. Black and Brown people consume ads differently this is a great resource

    Apple Podcasts
    5
    ProducerJu
    United States3 years ago
  • This is just the beginning!!!

    Who knew I needed to fall in love with the world of Programmatic Ads.

    Helene Parker provides a refreshing perspective on this topic. She has an uncanny ability to break down various topics on data analytics, media buyers, etc.

    I can't wait to tune into the next episode!!!

    Apple Podcasts
    5
    Senator Shuler
    United States3 years ago
  • Amazing source to stay up-to-date on industry trends!

    This podcast is very informative of the relevant moving parts of digital marketing industry. Hélène’s excitement and energy towards her guests are captivating and really help narrate a strong story, keeping you engaged. I’m excited to continue tuning in!!

    Apple Podcasts
    5
    jdabooty
    United States3 years ago
  • Love being part of the conversation!

    Being featured on Hélène’s podcast was such a pleasure. She has such an inviting and bright mind that made it extremely easy to chat about the industry with her.

    Apologies for the poor audio on my side. My mic wasn't close enough… I'll do better next time :). Thank you!

    Apple Podcasts
    5
    Dan Larkman
    United States3 years ago
  • Hélène is the realest!

    When it comes to doing your homework and the niche of her questions. Covering topics that are so essential Hélène is truly a skilled interviewer and takes this serious.

    Jonathan Jones

    Host of Your Podcast Mentor with Jonathan Jones

    Apple Podcasts
    5
    Jonathan Jones Speaks
    United States3 years ago

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