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Artwork for The Programmatic Digest
Programmatic Advertising
Ad Tech
Advertising Technology
Supply Path Optimization
Adtech Economic Forum
Digital Advertising
Curation
Media Planning
Infolinks
Location Data
Consumer Behavior
Financial Markets
Digital Media
Privacy and Identity Solutions
Data Partners
Video Technology
Campaign Optimization
Women In Ad Tech
Gender Equality
Marketecture Live

The Programmatic Digest, hosted by Helene Parker, is a 25-45 minutes weekly podcast rounding up fresh, top programmatic and digital headlines from our preferred digital media sources. It is also going to feature educational interviews with experts in the industry, like yourself.

PublishesTwice monthlyEpisodes219Founded7 years ago
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Artwork for The Programmatic Digest

Latest Episodes

In this episode of Programmatic Digest, Hélène sits down with Tiffany Wade, Media Director at Hunter Blue, for a grounded conversation on community building, mentorship, and leadership as a woman in programmatic and ad tech.

Tiffany shares her pat... more

Our Let's Talk Curation series was created in partnership with GDB, our curated data partner, to help demystify curated audiences, what they are, how they work, and when and why you should consider using them.

Check out this lesson on CTR vs Conver... more

In this episode of Programmatic Digest, Hélène sits down with Dominique Robinson, an integrated media planner at Luquire, for an insightful conversation on how media planning is evolving in today's programmatic-first world.

Dominique shares his per... more

🎧 Summary: In this episode of the Programmatic Digest, Hélène sits down with Alexa Fulmer, a seasoned programmatic buyer and advocate for inclusion, to discuss what it's really like navigating agency life as a gay woman of colour. From microaggressi... more

Key Facts

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Recent Guests

Dominique Robinson
Integrated Media Planner at Luquire
Luquire
Episode: 192. Follow the Eyeballs: Integrated Media Planning + AI for programmatic Traders with Dominique Robinson
John Dittar
Founder of GDB with extensive experience in technology advertising since 1997.
GDB
Episode: 189. How To Turn Curated Audience Into Insights with GDB
Gareth Glaser
CEO of Gamera and expert in programmatic advertising
Gamera
Episode: 188. Past the Hype: How to Buy Smarter After TTD's Reseller Update
Jana Meron
Programmatic expert with experience in media buying and ad tech
The Washington Post / Consulting
Episode: 187. What Traders/Buyers Should Know About Publisher's Ad Stack Relating To SPO with Jana Meron
Rosey Sutton
Head of Programmatic at Leadswell, specializing in B2B programmatic marketing and lead generation strategies.
Leadswell
Episode: 185. From Brand to Demand: B2B Programmatic with Rosey Sutton
Angelina Eng
Vice President of the Measurement, Adjustability, and Data Center at IAB
IAB
Episode: 184. AI, Attribution & Attention: Insights from IAB's Angelina Eng | Programmatic Digest Podcast
Petri Kokkonen
Expert in digital advertising sales and revenue optimization
Relevant Digital
Episode: 183. Curate the Path: How DPO + AI Boost Publisher Yield with Petri Kokkonen from Relevant Digital
Alberto Grande
Digital advertising expert and CEO of EXTE
EXTE
Episode: 182. How LATAM is Reimagining CTV with Alberto Grande from EXTE– Live Episode from Cannes Lions 2025
Andrew Super
Leads the Solutions Engineering Team at Nextdoor
Nextdoor
Episode: 181. How Programmatic Buyers Think About UGC with Andrew Super from Nextdoor - Live Episode from Cannes Lions 2025

Host

Hélène Parker
Host and producer with a focus on programmatic media, emphasizing diversity and practical insights in marketing.

Reviews

5.0 out of 5 stars from 41 ratings
  • Refreshing & Insightful

    Very refreshing take on this topic. Black and Brown people consume ads differently this is a great resource

    Apple Podcasts
    5
    ProducerJu
    United States4 years ago
  • This is just the beginning!!!

    Who knew I needed to fall in love with the world of Programmatic Ads.

    Helene Parker provides a refreshing perspective on this topic. She has an uncanny ability to break down various topics on data analytics, media buyers, etc.

    I can't wait to tune into the next episode!!!

    Apple Podcasts
    5
    Senator Shuler
    United States4 years ago
  • Amazing source to stay up-to-date on industry trends!

    This podcast is very informative of the relevant moving parts of digital marketing industry. Hélène’s excitement and energy towards her guests are captivating and really help narrate a strong story, keeping you engaged. I’m excited to continue tuning in!!

    Apple Podcasts
    5
    jdabooty
    United States4 years ago
  • Love being part of the conversation!

    Being featured on Hélène’s podcast was such a pleasure. She has such an inviting and bright mind that made it extremely easy to chat about the industry with her.

    Apologies for the poor audio on my side. My mic wasn't close enough… I'll do better next time :). Thank you!

    Apple Podcasts
    5
    Dan Larkman
    United States4 years ago
  • Hélène is the realest!

    When it comes to doing your homework and the niche of her questions. Covering topics that are so essential Hélène is truly a skilled interviewer and takes this serious.

    Jonathan Jones

    Host of Your Podcast Mentor with Jonathan Jones

    Apple Podcasts
    5
    Jonathan Jones Speaks
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many listeners express excitement about the relevance and timeliness of the podcast's content in a fast-evolving digital landscape.
Positive reviews note the host's energy and enthusiasm, contributing to a captivating listening experience.
The host is praised for her engaging interviewing style and ability to simplify complex topics for a wide audience.
Listeners appreciate the refreshing perspective on programmatic advertising and the focus on industry diversity.
Feedback highlights the informative nature of the discussions and the value of insights shared by expert guests.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#150
India/Business/Careers
Apple Podcasts
#214
Netherlands/Business/Careers
Apple Podcasts
#246
Russia/Business/Careers

Talking Points

Recent interactions between the hosts and their guests.

175. Reaching Hispanic Audiences with Premium Video + Programmatic Power
Q: How do we bring you into our strategy when it comes to working with Digo or JWP Connatix?
As a buyer, you should look for direct partnerships with Digo and JWP Connatix to effectively reach Hispanic audiences and ensure your ad delivery is brand safe and culturally relevant.
175. Reaching Hispanic Audiences with Premium Video + Programmatic Power
Q: What is one consumer trend that has shifted that has really influenced how we do content these days?
The demand for video content has significantly increased, pushing media outlets to transform their content production from print to video.
169. Growth Audience Targeting with Crystal Foote at Digital Culture Group
Q: What is the mission of Digital Culture Group?
To help agencies and brands understand how to reach growth audiences authentically and effectively.
169. Growth Audience Targeting with Crystal Foote at Digital Culture Group
Q: How did you land in your current position?
I founded the Digital Culture Group to address the gap in how agencies and brands reach growth audiences effectively.
174. Curation & SPO: Simplifying Programmatic with Bob Regular at Infolinks
Q: What would you define? What should we call premium these days?
Premium is in the eye of the beholder based on the buyer's expectations.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Programmatic Digest

What is The Programmatic Digest about and what kind of topics does it cover?

The content covers a variety of topics within programmatic and digital advertising, emphasizing industry trends, insights, and personal experiences from professionals in the field. Episodes focus on themes such as diversity in media, audience targeting, the future of programmatic advertising, and innovative strategies for marketers to thrive in a rapidly evolving landscape. One noteworthy aspect is the inclusion of expert interviews that provide listeners with practical advice and updates from industry leaders, which enhances their understanding of complex subjects. The show's blend of educational content with real-world applications makes it particularly engaging for both newcomers and seasoned professionals in the advertising and marketin... more

Where can I find podcast stats for The Programmatic Digest?

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How many listeners does The Programmatic Digest get?

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How many subscribers and views does The Programmatic Digest have?

To see how many followers or subscribers The Programmatic Digest has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Programmatic Digest?

These podcasts share a similar audience with The Programmatic Digest:

1. Pivot
2. The Vergecast

How many episodes of The Programmatic Digest are there?

The Programmatic Digest launched 7 years ago and published 219 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Programmatic Digest?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Programmatic Digest?

Rephonic pulls ratings and reviews for The Programmatic Digest from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for The Programmatic Digest?

Rephonic provides full transcripts for episodes of The Programmatic Digest. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The Programmatic Digest?

Recent guests on The Programmatic Digest include:

1. Dominique Robinson
2. John Dittar
3. Gareth Glaser
4. Jana Meron
5. Rosey Sutton
6. Angelina Eng
7. Petri Kokkonen
8. Alberto Grande

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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