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Artwork for The Programmatic Digest
Programmatic Advertising
Ad Tech
Artificial Intelligence
Curation
Supply Path Optimization
Advertising Technology
Digital Advertising
Adtech Economic Forum
Mentorship
Location Data
Digital Media
Media Planning
Infolinks
Audience Targeting
Privacy and Identity Solutions
Consumer Behavior
Financial Markets
Connected TV
Data Partners
Digital Marketing

The Programmatic Digest, hosted by Helene Parker, is a 25-45 minutes weekly podcast rounding up fresh, top programmatic and digital headlines from our preferred digital media sources. It is also going to feature educational interviews with experts in the industry, like yourself.

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Artwork for The Programmatic Digest

Latest Episodes

🎧 Summary: When you select location targeting in your DSP, do you know what data you're actually using?

In this episode of the Programmatic Digest Podcast, Hélène Parker sits down with Charlie Simon, Global VP for Private Advertising at RTB House,... more

Let's first highlight some "not so fun facts" about the topic covered in this episode, according to Anne Coghlan, COO of Scope3 in Digiday.

• Programmatic advertising creates 100,000 metric tons of carbon dioxide every month in the United States... more

Gulshan started as a nurse and realised that her passion was outside of the medical field. She knew she wanted to work in Marketing but did not know where to start. Luckily, her grad school professor recommended that she looked into programmatic and ... more

In Episode 209 of the Programmatic Digest Podcast, Hélène Parker sits down with Avani Oswal, founder of Catalyst, to explore what retail and ecommerce leaders need to know as AI reshapes discovery, technology decisions, and customer experiences.

Av... more

Key Facts

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Recent Guests

Brian O'Kelley
Founder/CEO involved in AppNexus and Scope3; climate-sustainability advocate in ad tech
Scope3, former AppNexus
Episode: 211. Understanding Programmatic Sustainability with Brian O'Kelley
Avani Oswal
Founder of Catalyst
Catalyst
Episode: 209. The Future of Ecommerce: AEO, AI, and One-to-One Personalization
Carole Lawson
Co-founder and partner at Marketstorm, data scientist with a background in government tech modernization
Marketstorm
Episode: 208. The Data Is Technical, but the Decision Is Human with Carole Lawson
Dr. Cecilia Dones
Founder and Chief Data Officer of Three Standard Deviations, focusing on responsible technology implementations
Three Standard Deviations
Episode: 207. The AI Middle Layer: The Next Brand Safety Battleground
Aisha White
Director of Intelligence at Check My Ads Institute, overseeing research and investigations in programmatic advertising
Check My Ads Institute
Episode: 207. The AI Middle Layer: The Next Brand Safety Battleground
Christian Robinson
Advertising professional, currently at Ozone
Ozone
Episode: 206. A Discussion on The signal brief, AI Search, and Ozone
Rob Janes
Head of Product at AdButler
AdButler
Episode: 205. Conversational Ad Ops, AI agents, and Model Context Protocol (MCP) with Rob Janes
Sanarr McLaughlin
Martech architect and consultant focused on marketing technology structure
DigitalXMedia
Episode: 204. Martech Architecture Explained: The Missing Layer in Ad Tech
Dr. Fou
Founder of Fou Analytics, expert in ad tech fraud, viewability, and attribution
Fou Analytics
Episode: 203. Are We Optimizing for Bots? Unpacking AI, CTR, and Ad Fraud with Dr. Fou

Host

Hélène Parker
Host of The Programmatic Digest; programmatic advertising educator and industry interviewer.

Reviews

5.0 out of 5 stars from 41 ratings
  • Refreshing & Insightful

    Very refreshing take on this topic. Black and Brown people consume ads differently this is a great resource

    Apple Podcasts
    5
    ProducerJu
    United States4 years ago
  • This is just the beginning!!!

    Who knew I needed to fall in love with the world of Programmatic Ads.

    Helene Parker provides a refreshing perspective on this topic. She has an uncanny ability to break down various topics on data analytics, media buyers, etc.

    I can't wait to tune into the next episode!!!

    Apple Podcasts
    5
    Senator Shuler
    United States5 years ago
  • Amazing source to stay up-to-date on industry trends!

    This podcast is very informative of the relevant moving parts of digital marketing industry. Hélène’s excitement and energy towards her guests are captivating and really help narrate a strong story, keeping you engaged. I’m excited to continue tuning in!!

    Apple Podcasts
    5
    jdabooty
    United States5 years ago
  • Love being part of the conversation!

    Being featured on Hélène’s podcast was such a pleasure. She has such an inviting and bright mind that made it extremely easy to chat about the industry with her.

    Apologies for the poor audio on my side. My mic wasn't close enough… I'll do better next time :). Thank you!

    Apple Podcasts
    5
    Dan Larkman
    United States5 years ago
  • Hélène is the realest!

    When it comes to doing your homework and the niche of her questions. Covering topics that are so essential Hélène is truly a skilled interviewer and takes this serious.

    Jonathan Jones

    Host of Your Podcast Mentor with Jonathan Jones

    Apple Podcasts
    5
    Jonathan Jones Speaks
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners highlight diverse and insightful guest perspectives.
Show is praised for leadership and mentorship discussions as well as industry trends.
The host's energy and clarity help demystify programmatic concepts for both newbies and pros.
Audience appreciates clear, practical breakdowns of complex ad-tech topics.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#53
Colombia/Business/Careers
Apple Podcasts
#57
Argentina/Business/Careers
Apple Podcasts
#82
Israel/Business/Careers

Talking Points

Recent interactions between the hosts and their guests.

211. Understanding Programmatic Sustainability with Brian O'Kelley
Q: What is SPO and why is it important for the industry to focus on it now?
SPO is about choosing the best supply path outside of per-seat or per-campaign framing to reduce waste and improve efficiency; it aligns economic incentives with transparency and ultimately lowers carbon impact by cutting unnecessary auctions and intermediaries.
210. How A Nurse Started in Programmatic Media
Q: Can you share a memorable moment from your recent work in programmatic?
Gulshan recounts the budget workaround for a campaign and the sense of accomplishment when the alternative strategy paid off, effectively preserving and growing spend while avoiding a direct-deal restriction.
210. How A Nurse Started in Programmatic Media
Q: What are your best practices when advertising in healthcare, especially with patient privacy in mind?
She notes it's never one-to-one targeting, emphasizes HIPAA compliance, and stresses speaking to caregivers rather than patients for pediatric campaigns, with a focus on non-identifiable audience groups and careful creative messaging.
210. How A Nurse Started in Programmatic Media
Q: Tell us how you got into programmatic advertising.
Gulshan explains that she fell into marketing through a progression from nursing and beauty brand roles, encouraged by mentors who highlighted her analytical and creative strengths and suggested exploring marketing as a broader field, eventually leading to programmatic.
206. A Discussion on The signal brief, AI Search, and Ozone
Q: How are you guys in also managing data with the publishers?
Christian explains that Ozone is fully contracted with publishers, ensuring data and inventory are aligned and de-duplicated across providers, creating a trusted, transparent environment for advertisers.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
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Frequently Asked Questions About The Programmatic Digest

What is The Programmatic Digest about and what kind of topics does it cover?

A bilingual programmatic industry show featuring hosts who break down complex ad-tech topics into practical insights, with a steady mix of news-style briefs and deep-dive interviews. Across recent episodes, the conversations center on performance-driven programmatic strategies, AI-assisted optimization, privacy-first targeting, contextual signals, and the evolving supply chain, often framed through real-world case studies and practitioner perspectives. Notably, the show frequently spotlights leadership, mentorship, diversity in tech, and multilingual content, which helps widen accessibility and community engagement in a traditionally anglophone field. This combination of timely industry updates and expert interviews makes it useful for list... more

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Which podcasts are similar to The Programmatic Digest?

These podcasts share a similar audience with The Programmatic Digest:

1. Pivot
2. Up First from NPR

How many episodes of The Programmatic Digest are there?

The Programmatic Digest launched 7 years ago and published 239 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Programmatic Digest?

Recent guests on The Programmatic Digest include:

1. Brian O'Kelley
2. Avani Oswal
3. Carole Lawson
4. Dr. Cecilia Dones
5. Aisha White
6. Christian Robinson
7. Rob Janes
8. Sanarr McLaughlin

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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