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Artwork for The Programmatic Digest
Programmatic Advertising
Ad Tech
Curation
Supply Path Optimization
Advertising Technology
Digital Advertising
Adtech Economic Forum
Mentorship
Location Data
Digital Media
Artificial Intelligence
Media Planning
Infolinks
Audience Targeting
Privacy and Identity Solutions
Consumer Behavior
Financial Markets
Connected TV
Data Partners
Digital Marketing

The Programmatic Digest, hosted by Helene Parker, is a 25-45 minutes weekly podcast rounding up fresh, top programmatic and digital headlines from our preferred digital media sources. It is also going to feature educational interviews with experts in the industry, like yourself.

PublishesWeeklyEpisodes231Founded7 years ago
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Artwork for The Programmatic Digest

Latest Episodes

In this episode of the Programmatic Digest Podcast, host and guest Rob JAnes, Head of Product at AdButler, discuss the rapidly changing landscape of publisher monetization and programmatic ad operations heading into 2025.

Check out the interview o... more

In this episode of the Programmatic Digest, Hélène Parker sits down with Dr. Augustine Fou, founder of Fou Analytics, to unpack the realities of ad fraud, attribution, AI, and programmatic optimization.

Dr. Fou challenges some of the metrics and to... more

In part two of this special episode of the Programmatic Digest podcast, host Hélène Parker welcomes back Ed and introduces Jenny, the Head of Customer Experience at Pearl Diver Building on the previous episode's focus on audience discovery, this conv... more

Most advertisers focus on people who are ready to buy today. But what happens when that audience runs out?

In this episode, I chat with Ed Hackney and Trinity Lawry from Pearl Diver about how to find high-intent audiences, why balancing every stag... more

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Recent Guests

Eric Tilbury
Head of Programmatic and solutions engineering at Anuvo
Anuvo
Episode: 195. From Cookies to Context: Rethinking Targeting in Ad Tech
Assetou Kone
Industry professional with extensive agency and programmatic experience
Episode: 194. Resilience in Ad Tech: What Agency Life Teaches Every Programmatic Trader
Tiffany Wade
Integrated media expert, Media Director at Hunter Blue
Hunter Blue
Episode: 193. Community, Confidence, and Career Growth in Programmatic, With Tiffany Wade
Dominique Robinson
Integrated Media Planner at Luquire
Luquire
Episode: 192. Follow the Eyeballs: Integrated Media Planning + AI for programmatic Traders with Dominique Robinson
John Dittar
Founder of GDB with extensive experience in technology advertising since 1997.
GDB
Episode: 189. How To Turn Curated Audience Into Insights with GDB
Gareth Glaser
CEO of Gamera and expert in programmatic advertising
Gamera
Episode: 188. Past the Hype: How to Buy Smarter After TTD's Reseller Update
Jana Meron
Programmatic expert with experience in media buying and ad tech
The Washington Post / Consulting
Episode: 187. What Traders/Buyers Should Know About Publisher's Ad Stack Relating To SPO with Jana Meron
Rosey Sutton
Head of Programmatic at Leadswell, specializing in B2B programmatic marketing and lead generation strategies.
Leadswell
Episode: 185. From Brand to Demand: B2B Programmatic with Rosey Sutton
Angelina Eng
Vice President of the Measurement, Adjustability, and Data Center at IAB
IAB
Episode: 184. AI, Attribution & Attention: Insights from IAB's Angelina Eng | Programmatic Digest Podcast

Host

Hélène Parker
Host of The Programmatic Digest; programmatic advertising educator and industry interviewer.

Reviews

5.0 out of 5 stars from 41 ratings
  • Refreshing & Insightful

    Very refreshing take on this topic. Black and Brown people consume ads differently this is a great resource

    Apple Podcasts
    5
    ProducerJu
    United States4 years ago
  • This is just the beginning!!!

    Who knew I needed to fall in love with the world of Programmatic Ads.

    Helene Parker provides a refreshing perspective on this topic. She has an uncanny ability to break down various topics on data analytics, media buyers, etc.

    I can't wait to tune into the next episode!!!

    Apple Podcasts
    5
    Senator Shuler
    United States5 years ago
  • Amazing source to stay up-to-date on industry trends!

    This podcast is very informative of the relevant moving parts of digital marketing industry. Hélène’s excitement and energy towards her guests are captivating and really help narrate a strong story, keeping you engaged. I’m excited to continue tuning in!!

    Apple Podcasts
    5
    jdabooty
    United States5 years ago
  • Love being part of the conversation!

    Being featured on Hélène’s podcast was such a pleasure. She has such an inviting and bright mind that made it extremely easy to chat about the industry with her.

    Apologies for the poor audio on my side. My mic wasn't close enough… I'll do better next time :). Thank you!

    Apple Podcasts
    5
    Dan Larkman
    United States5 years ago
  • Hélène is the realest!

    When it comes to doing your homework and the niche of her questions. Covering topics that are so essential Hélène is truly a skilled interviewer and takes this serious.

    Jonathan Jones

    Host of Your Podcast Mentor with Jonathan Jones

    Apple Podcasts
    5
    Jonathan Jones Speaks
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners highlight diverse and insightful guest perspectives.
Show is praised for leadership and mentorship discussions as well as industry trends.
The host's energy and clarity help demystify programmatic concepts for both newbies and pros.
Audience appreciates clear, practical breakdowns of complex ad-tech topics.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#34
Israel/Business/Careers

Talking Points

Recent interactions between the hosts and their guests.

193. Community, Confidence, and Career Growth in Programmatic, With Tiffany Wade
Q: How did you land in your current position today and what shaped your career path?
Tiffany outlines a journey from psychology to human resources and social work to media planning, driven by curiosity and a search for meaningful work, eventually leading to a leadership role in integrated media.
175. Reaching Hispanic Audiences with Premium Video + Programmatic Power
Q: How do we bring you into our strategy when it comes to working with Digo or JWP Connatix?
As a buyer, you should look for direct partnerships with Digo and JWP Connatix to effectively reach Hispanic audiences and ensure your ad delivery is brand safe and culturally relevant.
175. Reaching Hispanic Audiences with Premium Video + Programmatic Power
Q: What is one consumer trend that has shifted that has really influenced how we do content these days?
The demand for video content has significantly increased, pushing media outlets to transform their content production from print to video.
169. Growth Audience Targeting with Crystal Foote at Digital Culture Group
Q: What is the mission of Digital Culture Group?
To help agencies and brands understand how to reach growth audiences authentically and effectively.
169. Growth Audience Targeting with Crystal Foote at Digital Culture Group
Q: How did you land in your current position?
I founded the Digital Culture Group to address the gap in how agencies and brands reach growth audiences effectively.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Programmatic Digest

What is The Programmatic Digest about and what kind of topics does it cover?

A bilingual programmatic industry show featuring hosts who break down complex ad-tech topics into practical insights, with a steady mix of news-style briefs and deep-dive interviews. Across recent episodes, the conversations center on performance-driven programmatic strategies, AI-assisted optimization, privacy-first targeting, contextual signals, and the evolving supply chain, often framed through real-world case studies and practitioner perspectives. Notably, the show frequently spotlights leadership, mentorship, diversity in tech, and multilingual content, which helps widen accessibility and community engagement in a traditionally anglophone field. This combination of timely industry updates and expert interviews makes it useful for list... more

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How many listeners does The Programmatic Digest get?

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To see how many followers or subscribers The Programmatic Digest has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Programmatic Digest?

These podcasts share a similar audience with The Programmatic Digest:

1. AdTechGod Pod
2. Conan O’Brien Needs A Friend
3. The Diary Of A CEO with Steven Bartlett
4. Sales Logic - Selling Strategies That Work

How many episodes of The Programmatic Digest are there?

The Programmatic Digest launched 7 years ago and published 231 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Programmatic Digest?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on The Programmatic Digest?

Recent guests on The Programmatic Digest include:

1. Eric Tilbury
2. Assetou Kone
3. Tiffany Wade
4. Dominique Robinson
5. John Dittar
6. Gareth Glaser
7. Jana Meron
8. Rosey Sutton

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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