Product Marketing Stories : Conseils, Carrière, Stratégie marketing, Growth, Go to Market, Tech B2B B2C
Carlota GüellLe podcast de référence pour tous ceux qui veulent comprendre, maîtriser et faire évoluer la fonction de Product Marketing dans l’écosystème tech français. Je suis Carlota, Product Marketing Lead depuis + 5 ans, et chaque semaine, je tends le micro à celles et ceux qui façonnent la discipline au quotidien : Product Marketing Managers (PMM), mais aussi les Product Managers (PM), CMO, CPO et CEO iss... more
| Publishes | Weekly | Episodes | 148 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Language |  French | Number of Listeners | Categories | BusinessMarketingCareers |
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Latest Episodes
Why does Product Marketing look so different in Europe, and why copying US playbooks often leads to the wrong outcomes?
In this episode, I sit down with Rory, Product Marketing Director consultant, with 13+ years of experience in PMM, across top tec... more
// Le 2 juillet prochain à Paris, rejoignez Diffly, Lucca, Tomorro, Crossbeam, Partoo, Advizeo, Skillup et 100+ leaders Sales, Marketing & Product pour une après-midi dédiée aux nouvelles dynamiques de décision B2B, à l’impact de l’IA dans les équipe... more
// Le 2 juillet prochain à Paris, rejoignez Diffly, Lucca, Tomorro, Crossbeam, Partoo, Advizeo, Skillup et 100+ leaders Sales, Marketing & Product pour une après-midi dédiée aux nouvelles dynamiques de décision B2B, à l’impact de l’IA dans les équipe... more
Julia nous raconte son parcours atypique et des défis qu'elle a relevés en passant du poste de Head of Marketing & Growth à celui de Chief Product Officer chez ChargeGuru.
Julia est l’une des 1ères employées de Charge Guru et commence en 2019 par fa... more
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Reviews
- Une référence dans l’écosystème PMM
Un des rares contenus vrmt
concrets sur le PMM en France !
Apple Podcasts5m.p pmmFrance3 months ago - À ne manquer sous aucun prétexte
Des tonnes d’infos pour les product marketers, des questions très pertinentes, des invités aux profils très variés… j’adore !
Apple Podcasts5Raphaëlle RaymondFrance7 months ago - Le product marketing sous toutes ses formes!
Un podcast tout doux pour en apprendre beaucoup sur les principes PMM avec des intervenants vrais et passionnants.
Le format est très sympa, à écouter vite vite !
Apple Podcasts5ElisaptkFrance9 months ago - Concret et bienveillant
Des témoignages concrets, des intervenants de différents secteurs sur des fonctions à fort impact, le tout animé de façon bienveillante. Merci Carlota!
Apple Podcasts5G92110Francea year ago - Une vision plus complète et inclusive du rôle de PMM.
On parle souvent du rôle PMM en Saas BtoB, mais Carlotta apporte une vision plus large, incluant le monde du BtoC, avec des insights concrets et actionnables. Un must pour tous les PMM, et ceux qui gravitent autour de cette fonction!
Apple Podcasts5AnneCamille8888Francea year ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #24 | France/Business/Marketing |
Apple Podcasts | #207 |  Brazil/Business/Marketing |
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| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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