Product Marketing Stories : Conseils | Carrière | Growth | Framework | Strategy | Tools | Methodo | Tech
Carlota GüellLe podcast de référence pour tous ceux qui veulent comprendre, maîtriser et faire évoluer la fonction de Product Marketing dans l’écosystème tech français. Je suis Carlota, Product Marketing Lead depuis + 5 ans, et chaque semaine, je tends le micro à celles et ceux qui façonnent la discipline au quotidien : Product Marketing Managers (PMM), mais aussi les Product Managers (PM), CMO, CPO et CEO iss... more
| Publishes | Weekly | Episodes | 133 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Language |  French | Number of Listeners | Categories | BusinessCareersMarketing |
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Latest Episodes
Axel Kirstetter, VP Product Marketing chez Guidewire, l'un des leaders spécialisée dans les logiciels pour le secteur de l’assurance et porte-étendard du SaaS vertical.
Axel a passé plus de 15 ans aux États-Unis et dirige aujourd’hui une équipe de +... more
On décrypte comment la culture d’expérimentation façonne le Product Marketing aux États-Unis, et ce que les PMM français peuvent en apprendre.
Axel Kirstetter, belge expatrié aux Etats-Unis depuis +25 ans et VP Product Marketing chez Guidewire, parta... more
Bertrand revient sur l’évolution du rôle du PMM, et surtout sur ce qui fait la différence entre un bon et un excellent Product Marketer.
Après 20 ans passés à des postes de direction Product Marketing aux États-Unis, il accompagne depuis +3 ans les ... more
Après 20 ans passés à des postes de direction Product Marketing aux États-Unis, il accompagne depuis +3 ans les entreprises B2B tech dans leur repositionnement et structuration de la fonction PMM.
Bertrand a managé des équipes de plus de 20 PMM, rec... more
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Reviews
- Le product marketing sous toutes ses formes!
Un podcast tout doux pour en apprendre beaucoup sur les principes PMM avec des intervenants vrais et passionnants.
Le format est très sympa, à écouter vite vite !
Apple Podcasts5ElisaptkFrance2 months ago - Concret et bienveillant
Des témoignages concrets, des intervenants de différents secteurs sur des fonctions à fort impact, le tout animé de façon bienveillante. Merci Carlota!
Apple Podcasts5G92110France5 months ago - Une vision plus complète et inclusive du rôle de PMM.
On parle souvent du rôle PMM en Saas BtoB, mais Carlotta apporte une vision plus large, incluant le monde du BtoC, avec des insights concrets et actionnables. Un must pour tous les PMM, et ceux qui gravitent autour de cette fonction!
Apple Podcasts5AnneCamille8888France8 months ago - La référence
Un immense merci Carlota pour tout ce travail de partage avec la communauté du Product Marketing. Un podcast incontournable.
Apple Podcasts5TrichtaoFrancea year ago - Une mine d'or pour les PMM !
Ce podcast est une véritable pépite pour ceux qui s'intéressent au Product Marketing. Chaque épisode est riche en insights pertinents, conseils et témoignages d'experts du domaine ! Merci Carlota 🤩
Apple Podcasts5Chloé BedFrancea year ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #121 | France/Business/Marketing |
Apple Podcasts | #33 |  Colombia/Business/Marketing |
Apple Podcasts | #159 |  Russia/Business/Marketing |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
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| Interests | Professions | Age Range | |||
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Product Marketing Stories : Conseils launched 3 years ago and published 133 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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