Product Marketing Stories : Conseils | Carrière | Growth | Framework | Strategy | Tools | Methodo | Tech
Carlota GüellLe podcast de référence pour tous ceux qui veulent comprendre, maîtriser et faire évoluer la fonction de Product Marketing dans l’écosystème tech français. Je suis Carlota, Product Marketing Lead depuis + 5 ans, et chaque semaine, je tends le micro à celles et ceux qui façonnent la discipline au quotidien : Product Marketing Managers (PMM), mais aussi les Product Managers (PM), CMO, CPO et CEO iss... more
| Publishes | Weekly | Episodes | 125 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Language |  French | Number of Listeners | Categories | BusinessMarketingCareers |
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Latest Episodes
Le rôle de PMM, c’est souvent jongler entre attentes implicites et objectifs confus.
👉 Des difficultés à prouver votre impact sans cadre défini
👉 Des OKR flous ou inexistants
👉 Des objectifs qui tombent d’en haut (ou pas du tout)
Dans ce webinar ... more
Suivez le guide pas à pas pour construire un programme de Win/Loss Analysis qui vous permet de rentrer dans la tête de vos prospects et clients.
On parle d'un programme qui aligne les équipes et influence les décisions business pour générer + de CA, ... more
Comprenez (vraiment) vos clients grâce au programme Win-Loss. Fini les excuses "c'est trop cher", "C'est pas le bon moment".
Jade Vandelook, Head of CSM - partage les clés pour récolter des insights fiables et enfin savoir ce que vos clients ne vou... more
Quel est le point commun entre sport, coaching et management ? Sophie, Group Product Manager et Elisa, Data Analytics Manager partagent comment s'inspirer du milieu du coaching sportif pour repenser l'approche du management d'équipes chez Decathlon. more
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Reviews
- Concret et bienveillant
Des témoignages concrets, des intervenants de différents secteurs sur des fonctions à fort impact, le tout animé de façon bienveillante. Merci Carlota!
Apple Podcasts5G92110France3 months ago - Une vision plus complète et inclusive du rôle de PMM.
On parle souvent du rôle PMM en Saas BtoB, mais Carlotta apporte une vision plus large, incluant le monde du BtoC, avec des insights concrets et actionnables. Un must pour tous les PMM, et ceux qui gravitent autour de cette fonction!
Apple Podcasts5AnneCamille8888France6 months ago - La référence
Un immense merci Carlota pour tout ce travail de partage avec la communauté du Product Marketing. Un podcast incontournable.
Apple Podcasts5TrichtaoFrancea year ago - Une mine d'or pour les PMM !
Ce podcast est une véritable pépite pour ceux qui s'intéressent au Product Marketing. Chaque épisode est riche en insights pertinents, conseils et témoignages d'experts du domaine ! Merci Carlota 🤩
Apple Podcasts5Chloé BedFrancea year ago - Du travail et de la compétence
Très bons podcasts, des sujets intéressants et des interlocuteurs passionnants. On se rend vite compte qu’on est pas tout seul face à nos problèmes et on peut comprendre comment d’autres les ont géré. Continue comme cela ;)
Apple Podcasts5y-wanFrancea year ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #225 | France/Business/Marketing |
Apple Podcasts | #76 |  Colombia/Business/Marketing |
Apple Podcasts | #246 |  Russia/Business/Marketing |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
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| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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Product Marketing Stories : Conseils launched 2 years ago and published 125 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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