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Product Marketing Adventures

Elle Grossenbacher
Product Marketing
Twilio
Win-Loss Metrics
Positioning
Market Category Creation
Competitive Intelligence
ROI Calculators
Customer Engagement
ABM (account-Based Marketing)
Sales Enablement
Customer Identity and Access Management
Trust
Gusto
Splunk
Okta
Atlassian
Customer Insights
Customer Experience
Ideal Customer Profile
Postman

Product Marketing Adventures is the only PMM show that goes beyond theory and into the real execution of product marketing. In each episode, experienced product marketers co-host two segments of the show: first a case study example of their work, followed by a messaging critique of companies we admire. Listeners enjoy a fun conversation packed with practical guidance to leverage in your product ma... more

PublishesTwice monthlyEpisodes33Foundeda year ago
Number of ListenersCategories
BusinessMarketing

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Artwork for Product Marketing Adventures

Latest Episodes

If you are a startup PMM staring down a category leader, this episode is for you. We use the David and Goliath story as the setup, not to be dramatic, but because it is real. You are not going to outspend the incumbent, and you probably cannot out mu... more

Ever been hit with the classic, “We’re launching next week. Ready? Go.” moment? In this episode, we talk about why that scramble happens, what it costs, and how the best product marketing teams avoid it by getting clear on success, ownership, and the... more

YouTube

Your company has outgrown the thing it is known for, but the market has not caught up yet. New launches land like add-ons instead of the next chapter, and suddenly you are trying to scale a bigger story with old positioning. In this episode, we talk ... more

YouTube

Most adoption problems are not product problems. They are behavior change problems. In this episode, we dig into status quo bias and why customers often stick with what they know, even when your product is clearly better. If you have ever struggled t... more

YouTube

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Recent Guests

Wade Burrell
Product marketing leader at Zapier, previously led SMS initiative at Mailchimp
Zapier
Episode: Write Your Product Narrative Like a Zapier PMM
Keith Blazek
Product marketing leader and former GoFundMe Pro customer marketing lead
GoFundMe Pro
Episode: Boost Product Adoption Like A GoFundMe Pro PMM
Cara Gravett
Dynamic product marketing leader who shaped Expedia's Travel Agent Affiliate Program; founder of Between Launches
Between Launches / Expedia
Episode: Leverage Your Community Like An Expedia PMM
Jack Cully
Founding marketer at Granola, responsible for Granola Crunched campaign
Granola
Episode: Go Viral with Customers Like a Granola PMM
Michele Nieberding
Senior Director of Product Marketing, formerly at Treasure Data; current at Optiversal
Optiversal, Treasure Data
Episode: Enable salespeople with AI like an Optiversal PMM
Mindy Regnell
Award-winning product marketer; leads Market and Competitive Intelligence at Klaviyo
Klaviyo
Episode: Run Comp Intel Like an Award-Winning Klaviyo PMM
Jameelah Calhoun
VP of Market Strategy at Forter; former leader at Eventbrite and Audible
Forter; Eventbrite
Episode: Reposition Your Platform Like an EventBrite PMM
Emily Pick
Docebo PMM leader focused on AI-driven messaging and gap analysis
Docebo
Episode: Use a PMM AI agent like a Docebo PMM
Ashley Faus
Head of Lifecycle Marketing at Atlassian, author
Atlassian
Episode: Craft product launch tiers like an Atlassian PMM

Host

Elle Grossenbacher
Host of Product Marketing Adventures; leading PMM expert focused on practical PMM execution and storytelling.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#116
Sweden/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Prove Product Marketing Value Like a Cordial PMM
Q: What are the six steps of the playbook discussed?
Step one: pick the metric to own; Step two: develop the message and pre-work with trackers; Step three: rollout and training; Step four: run the experiment and collect data; Step five: share the results; Step six: maintain a feedback loop to iterate messaging.
Prove Product Marketing Value Like a Cordial PMM
Q: How did Gong help prove the new narrative's impact?
They created trackers in Gong to capture the essence of the POV and position, split reps into high-adoption versus low-adoption groups, and correlated messaging adoption with downstream sales metrics to show faster deal progression and higher close rates.
Prove Product Marketing Value Like a Cordial PMM
Q: What was the core problem PMMs faced when trying to prove impact?
PMMs struggled to link messaging to revenue because many metrics looked appealing but weren't clearly connected to business outcomes; the guest emphasized choosing one primary metric and building a simple, repeatable process to prove impact.
Craft product launch tiers like an Atlassian PMM
Q: Is there a step four?
Step four is mapping the tactics to the tiers and developing playbooks, with a focus on practical execution and ensuring teams know who's involved and how to self-serve for Tier 4 launches.
Craft product launch tiers like an Atlassian PMM
Q: So what's step two? What's the next thing that a PMM doing this should do?
Step two involves aligning across pillars and defining the categories of impact, followed by broadening awareness across cross-functional teams so the criteria are understood and agreed upon.

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Frequently Asked Questions About Product Marketing Adventures

What is Product Marketing Adventures about and what kind of topics does it cover?

This show centers on practical product marketing execution, featuring case-study style explorations of real campaigns and hands-on messaging critiques of notable companies. Episodes commonly cover topics like building platform and product storytelling, go-to-market strategies, stakeholder management, change management, and leveraging customer insights to drive adoption and revenue. A notable strength is the mix of in-depth PMM discipline with actionable guidance, including workshops, messaging frameworks, and lessons learned from high-growth tech environments.

A standout aspect is the guest roster, which tends to include senior product marketers, PMM leaders, and practitioners from major tech brands and specialized consultancies. The show ... more

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Which podcasts are similar to Product Marketing Adventures?

These podcasts share a similar audience with Product Marketing Adventures:

1. The Dave Gerhardt Show (from Exit Five)

How many episodes of Product Marketing Adventures are there?

Product Marketing Adventures launched a year ago and published 33 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Product Marketing Adventures?

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What guests have appeared on Product Marketing Adventures?

Recent guests on Product Marketing Adventures include:

1. Wade Burrell
2. Keith Blazek
3. Cara Gravett
4. Jack Cully
5. Michele Nieberding
6. Mindy Regnell
7. Jameelah Calhoun
8. Emily Pick

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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