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Artwork for Product Marketing Adventures

Product Marketing Adventures

Elle Grossenbacher
Product Marketing
Twilio
Win-Loss Metrics
Market Category Creation
ROI Calculators
Sales Enablement
ABM (account-Based Marketing)
Gusto
Customer Identity and Access Management
Positioning
Trust
Customer Engagement
Splunk
Okta
Customer Insights
Ideal Customer Profile
Competitive Intelligence
Huddles
Microsoft
Go-To-Market Strategies

Product Marketing Adventures is the only PMM show that goes beyond theory and into the real execution of product marketing. In each episode, experienced product marketers co-host two segments of the show: first a case study example of their work, followed by a messaging critique of companies we admire. Listeners enjoy a fun conversation packed with practical guidance to leverage in your product ma... more

PublishesTwice monthlyEpisodes20Founded8 months ago
Number of ListenersCategories
MarketingBusiness

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Artwork for Product Marketing Adventures

Latest Episodes

You're leading a product marketing initiative you genuinely believe in, but every direction you turn, someone else is fighting for the same limited resources, stakeholder attention, and executive patience. If you don't sell your vision, your project ... more

YouTube

Remember when Netflix was just a DVD-by-mail rental service? Or when Apple only sold computers? Every giant brand started with a single, simple product story, but once you expand with more offerings, the narrative gets messy fast. Most PMMs face this... more

YouTube

Change messes with our brains. Psychologists call it a threat state where our amygdalas light up and we resist anything unfamiliar. That's the reality Anand Patel faced at Goldcast when shifting from "just a webinar tool" to owning the full video pla... more

YouTube

Launching into a new ideal customer profile is like being traded to a completely different sports league. The rules are different, the competition is unfamiliar, and you've got to earn trust from scratch. Natalie Marcotullio joins us as a rising star... more

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Key Facts

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Recent Guests

John McKiernan
Product marketing leader at Postman, and former head of product marketing at a start-up acquired by Atlassian
Postman
Episode: Sell Your Vision like a Postman PMM
Jonathan Pipek
Founder of Blue Manta Consulting and expert strategist for B2B SaaS startups.
Blue Manta Consulting
Episode: Build Platform Messaging Like a Blue Manta PMM
Craig Brown
Founder of Troubadour, the UK's first dedicated product marketing consultancy for B2B tech.
Troubadour
Episode: Build Platform Messaging Like a Blue Manta PMM
Anand Patel
Senior Director of Product Marketing
Goldcast
Episode: Navigate Stakeholders Like a GoldCast PMM
Langley Barth
Lead PMM at Intuit, former US Naval Officer, mentor for military veterans.
Intuit
Episode: Leverage Voice of Customer Like an Intuit PMM
Hattie the PMM
Founder of productmarketers.com and a leading voice for PMMs.
productmarketers.com
Episode: Evangelize Your Value Like Hattie the PMM
Kevin Gough
One of the most creative problem solvers in the product marketing community, former PMM at Okta
Okta, Asana, Grammarly
Episode: Sell Trust like an Okta PMM
Michael Olson
Senior Director of Product Marketing at Splunk
Splunk
Episode: Create a New Market Category Like a Splunk PMM
Sharon Markowitz
Product marketing leader with experience at Zoom, Atlassian, LinkedIn, and Intuit, and a top 100 product marketing mentor by ShareBird.
Zoom
Episode: Influence your sales team like a Zoom PMM

Host

Elle Grossenbacher
Host of Product Marketing Adventures, Elle serves as a trusted guide navigating the complexities of product marketing with insights and practical advice.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#65
United Kingdom/Business/Marketing
Apple Podcasts
#12
Netherlands/Business/Marketing
Apple Podcasts
#13
Norway/Business/Marketing
Apple Podcasts
#18
Israel/Business/Marketing
Apple Podcasts
#48
Sweden/Business/Marketing
Apple Podcasts
#68
South Africa/Business/Marketing
Apple Podcasts
#230
Norway/Business
Apple Podcasts
#236
Israel/Business
Apple Podcasts
#240
Netherlands/Business

Talking Points

Recent interactions between the hosts and their guests.

Navigate Stakeholders Like a GoldCast PMM
Q: What does your playbook for managing stakeholders in a narrative shift look like?
The playbook involves aligning leaders, bridging gaps between current identity and future vision, conducting research, and enabling ongoing communication within teams.
Navigate Stakeholders Like a GoldCast PMM
Q: What was your task at hand when Goldcast was transitioning to a video platform?
The task was to reposition Goldcast from being seen as just a webinar tool to a more comprehensive video platform while ensuring internal alignment and adjusting strategic narratives.
Pivot market categories like an Ember PMM
Q: What advice do you have for a PMM who wants to break through in a crowded market?
Focus on what's meaningful instead of chasing what's different; address customer needs and wants directly.
Pivot market categories like an Ember PMM
Q: What is step one in the process of expanding into a new market?
Step one is analyzing consumer analytics and market research using tools like Google Analytics and surveys to understand customers' interests.
Pivot market categories like an Ember PMM
Q: What was the goal when Ember realized it was time to break into a new market?
The goal was to create a new product that would help Ember move into new categories while utilizing proven technologies to go to market quickly.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Product Marketing Adventures

What is Product Marketing Adventures about and what kind of topics does it cover?

This podcast focuses on the real-life execution of product marketing, providing listeners with valuable insights through case studies and messaging critiques. Each episode features experienced product marketers who share their expertise and discuss the practical aspects of product marketing, such as building narratives, managing stakeholders, and developing go-to-market strategies. Listeners are treated to a mix of lively discussions, expert advice, and actionable steps to enhance their product marketing skills, making it an ideal resource for both aspiring and seasoned product marketers. Unique elements include the emphasis on real-world examples and the engaging, conversational style that keeps the content accessible and informative.

Where can I find podcast stats for Product Marketing Adventures?

Rephonic provides a wide range of podcast stats for Product Marketing Adventures. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Product Marketing Adventures and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Product Marketing Adventures get?

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What are the audience demographics for Product Marketing Adventures?

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How many subscribers and views does Product Marketing Adventures have?

To see how many followers or subscribers Product Marketing Adventures has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Product Marketing Adventures?

These podcasts share a similar audience with Product Marketing Adventures:

1. The Dave Gerhardt Show

How many episodes of Product Marketing Adventures are there?

Product Marketing Adventures launched 8 months ago and published 20 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Product Marketing Adventures?

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Where can I see ratings and reviews for Product Marketing Adventures?

Rephonic pulls ratings and reviews for Product Marketing Adventures from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on Product Marketing Adventures?

Recent guests on Product Marketing Adventures include:

1. John McKiernan
2. Jonathan Pipek
3. Craig Brown
4. Anand Patel
5. Langley Barth
6. Hattie the PMM
7. Kevin Gough
8. Michael Olson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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